Myntra.com CEO speaks


I recently had the opportunity to speak with Myntra.com CEO & co-founder, Mukesh Bansal. So here is his journey in his own words…………..

Background
I worked for a consulting company, Deloitte consulting and I worked for them for 2 years. Then for the last 8 years I worked for 4 different start-ups in Bay area, California all early stage companies, couple of enterprise software companies and couple of e-commerce companies.I’d been looking at the whole environment in India, whole landscape was changing the economy was doing so well and opportunities arising.

I needed to do something and I got convinced that India was the right place to do it. I realized that e-commerce was going to be pretty significant in India for the next 4-5 years. Basically, you know based on lot of facts, lot of data I live to the whole dot com boom in Bay area then I came to know about Cafepress which has got a similar business in US. I got convinced that there is a decent potential for it in India and that non-else is doing it. Last september I started collecting a lot of data and facts and figures.

So that’s where the early seeds of the business came from.                                     Over the last few months I started doing some market research, I started working on this in August-September and moved to India full time in November.

People started joining steadily and we’ve grown to a team of 15 today. We’ve a development of about 4 people team. The marketing team looks after website content, we’ve our own operations for some of the products we do production in-house and for some we outsource.

The concept of Myntra
Anyone is looking for a unique gift, they have a great idea and they want to do something on their own they can come to Myntra website and based on our library of designs they can find something interesting or they can use our online tools to create an interesting design. In a nutshell, myntra should help anyone who is looking to have a unique product.

We are investing most of our effort in building a good robust search.

Restriction – Specific categories for mugs and t-shirt
It is a limitation, it is in the road-map we’re looking at a guideline to counter this. We are trying to come up with a strategy where we would let the designer have the flexibility of selecting his design for mug, t-shirt or anyother product.

Similar services
Only 1 service Dilsebol appears similar which has the concept to publish the design.

Designs
The concept of myntra.com i.e. designs are uploaded by users as well as myntra.com team.

Myntra.com works for designer
For each instance of a sale of a designer’s design he earns 10% of sale.

Future activities & marketing strategy
We’re planning a series of big activities during the month of September probably during the first couple message. Future marketing strategy would revolve around colleges, conducting design contests in design schools. Primarily marketing is offline and there hasn’t been much of focus on online campaigns. Also Myntra is in the process of establishing affiliates.

Myntra’s Core message “Myntra is a place to find unique design and gifts”

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26 Comments

Filed under Internet Marketing, Kool Companies, News

26 responses to “Myntra.com CEO speaks

  1. amol anwekar

    Nice job….

  2. ashok

    I have written email to myntra ceo directly mukesh_bansal@hotmail.com
    They are worst services in world
    I am not sure why you are tied up with such pathetic courier services. This Overnight courier guys not able to deliver the products inside bangalore since I am not sure why your continuing with that services.
    Since they are not able to deliver in Bangalore address means how your business will run ???
    They don’t know Bangalore properly and simply pathetic words like no service ??? no service where in Bangalore city no services????. (I am not in forest)
    I am not sure how to get it the product now . Its really really worst services from the Overnight courier. If they don’t delivers products in Bangalore itself , how come they will do it another cities??
    I am still not understanding how your going survive and show in your hands not in words !! like typical Indian politicians ?? Hello myntra this competition world you need to wake up very fast.

    • govinda

      HI,

      Everyone here is advising same thing that their experience with myntra was really dismal. Even my case is not different. I bought Puma shoes from myntra , unfortunately it was not fit to me then I informed them , they told me that it will be replaced in 2 days, now its more than 15 days there is no clue where the shipment is . I call them daily and they always say that it will be delivered by end of the day today….. but nothing happens. now it seems that my money is gone.

    • Indrajit Roy

      Pathetic courier service and even Mynta cheats. They deliver goods to a certain address and when it come to pick up, they deny. They are not transparent. Please don’t buy products from Myntra. Instead go for Jabong, Flipkart, Snapdeal. They have real easy return policies and actually attend customers. Myntra director lais down the principle of carrying business unethically and cheating customers. Thanks

  3. ravi

    I’m also agreed to you guys myntra people are pathetic and no product is genuine with them they bloody cheaters, rascals and fake they don’t have any real face no original product. I think Mukesh Bansal is biggest cheater as representing CEO of the company. Their support people dont listen to customer and once sale is done they dont care about you. “plzzzzzzz guys dont go for myntra never ever !” it really pathetic,…….

  4. Debasish Bhattacharya

    Would like to have CEO’s id please.

    Debasish.

  5. Anand Kumar

    What a bloody load of bullshit. The bastard is probably running from the law in America. The site is a mess and they do not deliver…..especially any product that is available at a discount…He needs to be put away behind bars!!

  6. Manu

    Bloody cheaters……….. Pls dont purchase anything from the site. The products are duplicate with pathetic service and no cash back for product returned.

    • ritesh

      i think you are right…. I’m experiencing same. i returned products, but everyday they are sending email, that executive came to take pickup and I was unavailable. i think they are trying to lapse 30 days return policy…… so that they don’t have to return my money. this kind of business attitude is just cheating public…..

  7. nikul bhavsar

    myntra are cheaters.. even they did not cash back or return your money. my order number is 2141923..waiting for my cash back since more than 30 days. I already maild and called so many times but useless. can any one provide that baster CEO mukesh bansal mail id. i am going to take legal action on him. cheaters…

  8. ebenezer l

    get me ceo email id …. need to make a complain …

  9. rajesh

    Have you ever tried http://www.MyDeals247.com? Its a real-time and the most innovative ecommerce website. you can buy and sell any items best price ever…. do not chase sellers… let sellers chase you and offer the best price….

    you may check this out…

  10. B.K Ratha

    I guess myntra is just for some businessman trying to eyewash tax dept.He doesn’t need business at-least one deal is enough is for any1 to understand that.It’s a cover up for hefty black money.Otherwise people who do want business would not be so lame.

    Its pathetic the CEO should be banished from India

  11. K. Basu

    Myntra is a joke I have never seen a company so unprofessional even by Indian standard.They work on the pace of snail.They don’t respond to emails.They don’t care untill yelled upon

  12. What an idea sir ji! India has grown to accept ecommerce and soon it will flourish into a big business,delievery of products in due time will be a major concern. ALL THE BEST MYNTRA

  13. What an idea sir ji! India has grown to accept ecommerce and soon it will flourish into a big business,delievery of products in due will be a major concern. ALL THE BEST MYNTRA

  14. Raja BoseBose

    God save the customers who deals with ur esteemed organisation MR CEO..Your customer support head is a useless guy who does not even have interest to talk to the irate customers…you guys should be thrown out of this business.

  15. I congratulate you for having such a ‘great’ sales team. Sales manager (Priya Prakash) who doesn’t send anything on time and doesn’t pick up calls and a Sales Head (Venkat) who says your people cant travel from HSR layout to Koramnagala to show some samples because they don’t have the bandwidth even if i am ordering 70+ T shirts.
    If this is the way Myntra works, let the God almighty only save your cmpany.
    Regards
    Sageer

  16. vivek seksaria

    need your company executive to meet me with product profile.thanks.vivek

  17. munish sharma

    Really an innovative & user friendly interactive concept for indian market and vast potential consumers .
    Our(indian) urban consumers and net surfers are quite passionate for these creative services but needed to be educate & explored .As far as indian urban psyche is considered though these are useful concepts but in order to make this commercially viable there is strong need to market it.. as indian consumers psyche goes ..they need every services at door step(easy going slow relaxing attitude) so there is strong need to educate -aware them in order to gain commercial insights.Its(india) an unexplored virgin market as far as e -commerce business is concerned hence 100% growth is there an sky is the limit as is an upcoming unexplored service secter..best of wishes

  18. Excellent stuff Daksh.Would be happy to interact with you

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