Author Archives: brandingguy

3 reasons why you should check out Greenrockstore

Greenrockstore is a new kid on the block offering custom merchandise, t-shirts and more! If you are a fan of games and TV shows such as Breaking Bad and Big Bang Theory then you must give these folks a try.

Here are 3 reasons why you must check them out:

1. Range of Colours – Love Green or Sky Blue? They’ve got a range of cool colours on offer beyond the usual ones like Red, Black etc.

2.  Customisation: If you don’t find what you are looking for, customise your t-shirts. Make one for yourself and choose your own colour, quote, where you want to place your logo and what not :)

3. Hoodies – This one is my personal favourite. They’ve got a bunch of hoodies  out on offer and with the winter setting in, it would be a good idea to pick a couple.

I was reading their founder Chetan Soni’s quote on Rodinhoods.com and here is what he has to say about Greenrock:

Greenrock is an online merchandise venture started by Manas Chugh and me. We have  come up with an online merchandise store that caters to the breed of people who are ardent followers of a particular TV series or movies.

I am Sher Locked!

I am Sher Locked!

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Goldamn mikshake.

 

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A used Band-Aid in Flight Meal: Whose Fault it is?

While travelling to Raipur yesterday morning in the Indigo Airlines flight (6E 453), my fellow co-passenger Mr. Kamlesh Vyas found a used band-aid in his breakfast meal. Apparently, he had ordered  a vegetarian UPMA meal. Mr. Vyas was very upset on a seeing a used band-aid and he showed the meal to his fellow passengers including me.

Impact?

The air-hostess on her part apologised and offered to replace the meal but the damage had been done already. I had ordered a vegetarian manchow noodles but didn’t have the heart to eat it after this incident. So did Mr. Vyas who simply said no to the replacement offered by the flight hostess.

Infact, while returning from Raipur yesterday via 6E 454, I preferred to skip the meal this time and opted for relatively safer options: cashew-nuts and lemonade. You become a little skeptical when something happens with you/around you :) Incidentally, Mr. Vyas was in the same-flight sitting right ahead of me again. I believe he opted for a soup this time.

He filed an official written compliment with testimonials from me and few other fellow co-passengers. We were asked to wait in the flight for few minutes as the flight captain wanted to have a word with us. I think they were doing their job nothing wrong about it. However, one of the ground-staff members  asked us to go as the aircraft had to be prepared for its next flight.

We went down with the ground-staff and requested him for a receipt of the complaint. He provided us with a Xerox of the complaint. We asked him about the escalation/solution and he mentioned that this will be routed to the central team. His answer was not definite and there was no clarity about the solution.

Some pics and open questions

  • How did the band-aid get into the meal in the 1st place?
  • Is it purely the Chennai vendor’s fault where the product is packaged. (The packaging box had the name of the company in Chennai).
  • In-flight staff are the last people to bear the brunt of the customers, but what can be done to curb such incidents? Are they trained to take care of such issues.
  • Is it that a lot that happens behind the scenes during packaging etc. which we as consumers do not know about?
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The smart copy and branding :) Unfortunately, it creates an opposite reaction when incidents like these happen.

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The band-aid in question. Quietly sitting in the magical world famous UPMA.

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The ground-staff at Raipur with the meal.

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The batch number and packaging date of the product. Everything good about it.

Barring this one-off incident, my experience with the airline has been very good so far. I would continue to travel with them, no question about that. Absolutely nothing against the staff, but such incidents need to be fixed.

I am hoping that the airline finds out how this happened and sets up a robust system in place to ensure incidents like these can be avoided in future.

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Filed under Customer, customer service

Basics of Planning a Digital Marketing Campaign

I was recently asked by the ‘Small Enterprise’ magazine to contribute the ‘Digital Marketing’ special edition. I contributed this piece on the ‘Basics of Planning a Digital Marketing Campaign’.

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OLX.in Mobile App Review

The Indian e-commerce space is very competitive and there are a bunch of online classifieds portals and apps out there. One of the most popular portals doing big is Olx.in which is pushing forward the concept of ‘Make Your Phone a Sell Phone’. I quite like the ‘O Womaniya’ tv ad which highlights how you can use your OLX Mobile App to sell all the stuff at your home that you don’t need.

OLX.in is backed by Nasper and judging by the latest reports the classifieds portal is growing very fast. According to an article on Watblog.com, the website traffic has grown 55 times during the last 22 months. Considering that the article was written during August 2013, I won’t be surprised if the numbers are far more astounding by now.

I downloaded OLX Classifieds in Apple Store and the app has a very smooth experience which makes it simple for the users to post their ads on the portal. I quite liked the idea of a mobile app as you anyways need to take pictures of objects you want to sell (from your old Refrigerator to the music system at your home). The mobile app actually cuts down all the hassles of transferring pictures from your mobile to your desktop/laptop.

In simple steps your Ad goes live right from your mobile phone and enquiry calls start coming within minutes :)

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Here’s what I liked about the OLX mobile app:

  • The OLX app is GPS enabled and picks your location once you download the app
  • App is lightweight and comes with an intuitive clean UI
  • The colourful icons make the user experience very rich
  • The navigation is seamless making the product search very simple
  • For any listing that you like, you can directly ‘Call’ the poster of Ad
  • While posting an add, you have an option of adding upto 4 pictures right up from your cellphone
  • Around Me Feature: Want to see what’s being sold around you? Check out the Around Me tab :)

Not on iOS? OLX application is available across devices and on Android, BlackBerry, Amazon app stores as well. More about that here.

 

 

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Filed under Mobiles

Planning a Digital Campaign 101

Recently, I was invited by Small Enterprise Magazine to contribute my thoughts for the Digital Marketing Special edition. Click here to view the PDF of the May 2014 edition.

Here is a full text excerpt of the same article:

Planning an effective digital campaign is a vital cog in any marketer’s wheel. Every year we see innovative digital campaigns that steal the limelight & make it to the list of top campaigns. These campaigns boost the brand value and deliver unique experiences that create a long-term stakeholder impact. Continue reading

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Twitter India Goes Global

In another panel discussion on IndiaPostLive, I had recently shared my views on Twitter India’s strategy for the general elections. You can view the discussion here

Twitter is planning to transplant some of its strategies for the 2014 India elections to other countries that are going to the polls soon, including Brazil and the USA. The platform was extensively used by many politicians during the recent elections to communicate with the public. Participate in the conversation as we discuss whether Twitter and social media in general will become a permanent feature in the electioneering plans of parties in the future.

A panel discussion on Twitter India's Election Strategy at IndiaPostLive

A panel discussion on Twitter India’s Election Strategy at IndiaPostLive

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Twitter Goof-ups: Conversation at India Post Live

I was recently invited by Indiapostlive.com, India’s first web-tv to share my thoughts on Twitter Goof-ups by celebrities in India.

BJP candidate from Amethi Smriti Irani tweeted that the SO was drunk, setting off a #SoDrunk trend on Twitter. We take a look at similar Twitter goof-ups.

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Here is the link to watch the discussion http://indiapostlive.com/twitter-goof-ups/#

 

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