Entries Tagged as ‘Branding’

August 6, 2008

Recruiting Lessons from Google

How does Google manage to be different everytime Their recruitment advertisement in today’s Times of India Ascent is another example that !
The world’s no.1 search-engine company has positioned itself as a startup in this job-advertisement.

The catch line says ‘Start-up company with manpower, funding an ideas seeks entrepreneur‘.

A thing or a two to [...]

July 24, 2008

Marketing, Social Media & Branding Blogs in India

What XML feed of some of the best Social-media, Marketing and Branding blogs in India
Why Thoughts inspired by Age of Conversation’s Douglas Karr. Primarily, there was a need for an XML/OPML file for india focussed blogs.

Who All blog-readers who enjoy following trends/thoughts/insights/analysis on social-media, marketing and branding trends in India.
How Simply use [...]

February 15, 2008

India’s Buzziest Media Brand

Times of India has been given the ‘Buzzy 10 Award’ for catering to the consumer in a complete 360 degree way.

(Image clicked with KODAK EasyShare C653)
Congratulations for the award and thank you for making my morning ginger-tea Xtra special since childhood! Keep the good work on and on…

January 15, 2008

A Promise to the Nation

‘Where are the booking forms available?’ Ramesh asked the sales executive at a leading car showroom in Bangalore.
‘Sir, I am not sure about the booking dates, but I do believe that you should visit Auto-Expo in New Delhi.
‘Oh! Auto-Expo’ , Ramesh paused for a while and to confirm asked the sales executive, ‘Are you talking [...]

December 6, 2007

ATM Redefined

Strange heading for a blog-post, but I must admit that I couldn’t find a more appropriate one Amul has announced the launch of its 24/7 ATM. Nope, it is not Automated Teller Machine aka Any Time Money it is Any Time Milk.
Consumers have strong reasons to be excited as there is [...]

November 6, 2007

REVAi: Old Story in A New Bottle?

Very rarely do I blog about topics not which are not tech-specific and today seems to be one special day! I am basically talking about the launch of new REVAi from the electric car company REVA. To its credit REVA is the first company in India to come up with this unique innovative concept of [...]