Imagine the story of a confused guy from an enterprise. Some-one who isn’t a typical unaware customer anymore. Some-one who’s using the power of internet to get ground-insights about the stuff that he really wants.
A few weeks back…
I am a common man, a common small business-owner. I like exploring the developments that are happening around [...]
Entries Tagged as ‘Consulting’
September 1, 2007
Questions which make you think ..
An interesting set-up, I was trying to explain to a 35 year old man, the concept of blogging. I admit I was trying to drive him towards the background by talking about the philosophy and addressing the conversational aspects attached to it.
The only glitch – He was deep into the philosophy of blogs too.
I would like to understand from [...]
July 3, 2007
What next ?
My friend called me up last night to inform me that his small software company had hired a new marketing consultant, an “out of the outter box” marketing thinker.
First meeting results
After taking a quick look at the product and the website the consultant came up with a suggestion:
“Blog, blog & blog” – [...]
April 4, 2007
Marketing/Sales/Business Development
Phil Morettini from PJM Consulting has a written a fantastic post which explains key differences b/w sales, marketing & business development. For more information on PJM Consulting please visit www.pjmconsult.com
Marketing
Can best be understood by the “4Ps of Marketing” as a framework:
Product–all the things that make the product what it is–features, interface, positioning, etc.
Promotion–how you get the word out about your product–advertising, [...]
