Category Archives: marketing

Marketing, Social Media & Branding Blogs in India

What XML feed of some of the best Social-media, Marketing and Branding blogs in India

Why Thoughts inspired by Age of Conversation’s Douglas Karr. Primarily, there was a need for an XML/OPML file for india focussed blogs.

Who All blog-readers who enjoy following trends/thoughts/insights/analysis on social-media, marketing and branding trends in India.

How Simply use the import feature in your feed reader to import from these blogs.

Where Download the xml-feed from here

Featured blogs so far [listed in alphabetical order]:

Abhishek Jha, Anjali, Daksh, Dhivya Subramanian, FMCG & RETAIL Marketing, Gaurav Mishra, Gaurav Shukla, Harish B, Jessie Paul, Manish, manuscrypts, Pallavi Bhardwaj, Preeti Chaturvedi, Rajesh Aithal, Rajesh Kumar, Rajesh Lalwani, Rajiv Dhingra, Ravi Kiran, Sampad Swain, Saurabh Garg, Vandana Ahuja, Vikas Tandon.

The list has just begun. Feel free to contribute more names and I’d happy to update the XML feed :)

Zemanta Pixie

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Filed under Blogs, Branding, marketing

Happy Holi

Its ‘Holi day’ and what better way to celebrate the festival of colors with visual representation of Marketing, Advertising, Public Relations and Branding.

Visual Analogy

Via Arun’s Blog

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Filed under marketing

Random Quote

Liked it so much, couldn’t resist sharing with you.

“no amount of marketing can save a shitty product. eventually, it will die”

via deap’s blog

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Chak de India : Marketing Opportunity for India’s National Game

“Chak de India” is a big hit and experts are terming it as Shahrukh Khan’s best movie ever.

Probably it is time for Indian sports authorities to get into the act and ride on the movie’s success. Get some sponsors, promote the game & use Chak de India as a marketing tool.

Opportunity is up for grabs…

(image source: via nytimes)

8 Comments

Filed under marketing, News

Itasveer : India’s Best Photo Printing Website ?

In a brief e-mail discussion with me, Ankit Khanna, Director itasveer, revealed itasveer’s new features, why it is different from other online photo printing services in India and its future plans. Packed with cool features and top partners itasveer appears to be doing better than other online photo printing services like picsquare, fobaz. Gradually consumers appear to be moving away from the traditional methods of photo printing.

Itasveer’s new features 1. Itasveer introduced the themes for photo sharing to give better user experience check out powered photo sharing
2. 10 free prints on sign up
3. Referral program: refer 10 friends and earn a customized mug

Itasveer’s USP

Typically, I’d like to apply a different thought and would instead like to focus on key differentiations of itasveer from Picsquare which are user-centric. Over time, itasveer has established itself as one of its kind product in the online photo printing segment in India and outside India (presently our focus is India only). Our approach is led by innovative thinking – whether its UI, new product, or any new feature.

How is it different from other players:

1. Doodlepad is definitely the biggest differentiators. When we thought of introducing the merchandise, we thought why not develop a tool which empowers our users to come up with their designs. This led to the development of online design tool called Doodlepad ( http://www.itasveer.com/godoodle.do) It gives us the edge in technology and better user experience. Users can mix up designs, add clipart, background, frames, and get designs printed on t-shirts and mugs.

2. Users can download back their high resolution images for FREE. We are the first one in India to offer this service. Continue reading

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Filed under Internet Marketing, marketing, Service Marketing

Kool Apps & Services worth a go

Making PC webcams a thing of past

WWIGO

A product from Bangalore based mobile startup “Motvik”, WWIGO stands for “ Webcam wherever I go”. WWIGO allows camera phone to be used as wireless webcam through bluetooth. Currently, it supports only N Series and other Nokia phones. The transmission quality with WWIGO is at par with a home webcam and it can be used with Skype, MSN, Yahoo IM & Video sharing websites. Definitely worth checking out..

Go beyond Google

Yoople

A search engine with a human touch as it provides the features of collaborative searching. Users have the flexibility to edit the search results and save them according to their preferences. Thus next time users search for similar queries they’d see humanized results…. the advantage being user powered search results.

Personalize your Reading experience

i-Fetch – Information Fetcher

A popular & handy desktop RSS reader by my kool company, you would simply love to have. i-Fetch, a powerful RSS Reader & Aggregator scores over other desktop feed readers as its a free utility and provides offline reading which is missing in online readers . An easy to use compact application well equipped to handle individual’s reading needs effectively.
Download i-Fetch

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Filed under Kool Companies, marketing, Miscellaneous

Rajesh Barnwal’s Alootechie creating online waves!!

Fortunately/unfortunately I stumbled on a website called Alootechie nopes its not Rajesh Barnwal (Alootikki) Aloo + Tikki as explained here by rajconteur clearly.

I could see a picture of a bespectacled man towards the right of my browser’s page, when the website Alootechie had finished loading on my browser. According to Raj’s blog ( he has stopped* posting there!!) Alootechie is a new age website, which aims to cover IT news that interests and matters to a layman.

Well from my understanding, Aloo Techie is more than just an average newsletter that covers “Whatever matters in the online industry.”

From the look and feel Alootechie is like a typical newspaper( except for the fact it is online!!.) Yeah, there is one GIF image which highlights the jobs section of the portal. ( Off-course Rajesh Barnwal is there in the GIF). From a reader’s perspective I like Alootechie simply because of the quality content of news. “No crap all gyaan” that’s what Alootechie means to geeks, students & online junta. Most recently I’ve skipped reading tech. news in papers b’coz I know Alootechie is going to cover that.

Alootechie’s Subscription methods

a.) Via RSS Feeds

b.) Via email

As always you can visit the website http://www.alootechie.com.

The search functionality of the website can be improved, since it is a content-focused site. M/S error towards the bottom-right of the screen is one of the blemishes on the website.

My feedback

I think the website doesn’t have a revenue model right now. I believe “advertisements” would form the chunk of revenue, whenever money starts coming no. No predictions on the exit strategy though ( sify.com/indiatimes.com buy out ?)

Overall, a good website!!

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Filed under Internet Marketing, marketing