Social Technographics Ladder

Authors of new book groundswell, Charlene Li and Josh Bernoff have talked about Forrester’s Social Technographics® where the consumers have been classified into six overlapping levels of participation. (Ref: Groundswell – Profile Tool)
The consumers have been assigned roles on the basis of what they do (their activities) in the web-space or more appropriately the ’social [...]

Wanna Present Like Steve Jobs?

Enjoy this fantastic BNET video as Communications coach Carmine Gallo talks about the various techniques that Apple CEO Steve Jobs uses to captivate and inspire his audience. Terrific video on presentation structure and performance.

Speaker Tips from The Masters

Although, I’ve not been conducting any presentations off-late there was a time during our schooling days when we used to enjoy our regular presentation sessions. Conversation Gurus C.B. Whittemore and Becky Carroll have shared great tips for effective public speaking. Here’s a consolidation of tips from their posts and the follow-up comments, I’ve added [...]

Cool Presentations on Marketing

I’ve been going through some nice SlideShare presentations on evolving subjects of Viral Marketing, WOM & Social Media Marketing. Here are some nice presentations worth a watch.
Marketing 2.0

Word of Mouth Marketing

Viral Strategies & Buzz Marketing