Category Archives: Presentations

Social Technographics Ladder

Authors of new book groundswell, Charlene Li and Josh Bernoff have talked about Forrester’s Social Technographics® where the consumers have been classified into six overlapping levels of participation. (Ref: Groundswell – Profile Tool)

The consumers have been assigned roles on the basis of what they do (their activities) in the web-space or more appropriately the ‘social space’.

Social Technographics

(Image Credits: Groundswell)

Creators: (रचनाकार) - Create content (by publishing a weblog or through a webpage)

Edit: 06/06/08 3:30 pm >> As Moksh points out creators can be classified into Basic creators and Advanced creators depending on the form of content they add-in. Whether it is pure text or a combination of text, images, video and audio. Thanks for your two cents Moksh.

Critics: (आलोचक) - Participate by giving their feedback through comments, collaborative editing (wiki) and contribution to forums.

Collectors: (कलेक्टर) - Gather content through RSS and put tags to stuff like photos.

Joiners: (शामिल होने) - Present on various social networks

Edit: 06/06/08 3:30 pm >> I think the above category can also be referred by ‘Networkers’ or ‘Connectors’ which refers to those who like to connect via social networks.

Spectators: (दर्शक) - Watchdogs, keep an eye on the stream of activities by reading blogs, listening to podcasts, watching videos..

Inactives: (असक्रिय) - Do not participate or observe.

For more insight on Social Technographics, go and grab your copy of groundswell now.

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Wanna Present Like Steve Jobs?

Enjoy this fantastic BNET video as Communications coach Carmine Gallo talks about the various techniques that Apple CEO Steve Jobs uses to captivate and inspire his audience. Terrific video on presentation structure and performance.

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Filed under Presentations, Web-News

Speaker Tips from The Masters

clip_image002_001 Although, I’ve not been conducting any presentations off-late there was a time during our schooling days when we used to enjoy our regular presentation sessions. Conversation Gurus C.B. Whittemore and Becky Carroll have shared great tips for effective public speaking. Here’s a consolidation of tips from their posts and the follow-up comments, I’ve added my own towards the end.

From C.B. Whittemore’s Blog 

1. Never eat a banana immediately before a speech. For that matter, avoid dairy products, too. Both contribute to a distracting need to clear one’s throat during a presentation.

2. Drink lots of water, ideally with lots of lemon [I avoid ice]. Have water with you at the podium. This helps minimize dry mouth.

3. It’s okay to feel nervous. Even the most experienced speakers get nervous. Anticipate it and be prepared. Yes, you’ll be aware of it, but the audience won’t. No one but you will feel your knees shake. If you’re worried about tripping on stage, then don’t wear high-heels…

4. In the few minutes before the presentation, clench and unclench all of the muscles in your body. Do that again and again. It will help dissipate excess energy. Remember to breathe. If you tend to race at the beginning of a presentation, then consciously make plans to slow yourself down and breathe.

5. Practice, practice, practice. Videotape yourself speaking. Practice some more, especially the parts of the presentation when you feel most vulnerable. If it’s at the beginning, then learn the beginning by heart. Understand the rhythm of your material.

6. Project your voice and your presence. If you’re not sure what that means, then go into an empty church or auditorium and practice projecting both without a microphone. Try singing, too. Fill the entire space with your voice. That will really help things click.

7. Make eye contact, with every part of the room. Hold contact for a few seconds. If you forget, place boldly dressed friends in strategic places and look at them!

8. Do not read your presentation.

9. Do not clutch the podium. If possible, stay as far away from a podium as you can [except for when you need to drink water].

10. Remember that you are the expert. Express that energy and passion and have fun. You will be contagious. Guaranteed!

From Becky’s Blog

11. Find a friendly face in the audience. You should “work the room”, of course, but in so doing you might find a face or two that are frowning. Don’t take it personally! Find a friendly face and keep coming back to that person for encouragement.

12. Always keep a mint or hard candy with you at the podium. Sometimes a sip of water doesn’t clear the “frog” in your throat!

13. Minimize the number of bullets on each slide. No one can read a slide with too many words on it! Three bullets of short phrases are all that is necessary.

14. Include something humorous at strategic points during your speech. A light laugh is always good to keep people focused!

15. If you are comfortable in front of the crowd, get out from behind the podium! A bit of wandering makes your presentation more visually interesting. (I know, C. B. had this one, too, but I think it is worth mentioning again.)

16. Turn off your lavaliere microphone if you go to the bathroom before your speech.‘Nuff said.

Follow-up Comments

17. One small tip is to pause to highlight something.

18. Also — SMILE when you connect with those people scattered throughout the audience..

My own

19. Look into the eyes of your audience. Do not focus towards only section of the crowd.

20. Do not rely heavily on the content of slides.

21. Move with your audience. If you feel your audience is unclear, politely ask them ‘Are you with me?’ or something which stresses on the clarity of point.

Feel free to add more, in comments :)

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Filed under Presentations

Cool Presentations on Marketing

I’ve been going through some nice SlideShare presentations on evolving subjects of Viral Marketing, WOM & Social Media Marketing. Here are some nice presentations worth a watch.

Marketing 2.0

Word of Mouth Marketing

Viral Strategies & Buzz Marketing

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Filed under Presentations