Applying the Johari Window to a s/w Product

Reading a wonderful piece on Johari Window at psychcentral made me think about its application to a s/w product.
With full respect to the author I do believe that the self of typical software beta can be compared with a human being’s self.
The Story
Public: A common set of features that are visible to both my market [...]

Zemanta: A blessing in disguise for bloggers?

We’re all aware of the relevance of meaningful tags & hyperlinks that need to be inserted in a blog-post. While writing a blog-post a bloggers needs to spend time & effort thinking about appropriate tags which would make it easy for other bloggers to locate the blog-post.
A powerful plugin from Zemanta enables bloggers to focus [...]

Social Media trumps Mass Media?

Have you seen Pepsi’s newest ad which is a spoof on Akshay Kumar’s coke advertisement? Yeah the same ad which picks up from Akshay Kumar left us in the Thumbs up commercial.
Pepsi has certainly marked the rise of a new dawn with its ‘Youngistan Campaign’ by releasing the advertisement on YouTube before it actually hit [...]

Google Spreadsheets Update: Blessing in Disguise for Marketers…

Web-based productivity tools have been around for quite a while, but their usage and focus has primarily been limited to a very niche audience. While scanning through the feeds in my ‘RSS Feed Reader’, I discovered an interesting update in Google Spreadsheets. On digging deeper, it appears that the update has solved a big problem [...]

Cab Drivers as Word-of-Mouth Marketers?

Imagine the cabbies playing the dual role of a ‘driver’ and a ‘product-marketer’. Recently, I had read in a blog-post that the company that sells ads on the outside of cars in London would now secretly pay money to the car drivers for product marketing. 
Questions are already being raised about ethics, integrity, merit and even possible [...]

The Power of Product Packaging

Do you drink Coke or Amul flavored milk? Does the packaging mode make any difference to you (cans or pet-bottles are easier to carry ) Do you prefer to drink it in a glass bottle, pet-bottle or a can (in Amul’s case a glass-bottle? Rajesh makes a lot of sense when he quotes [...]