They say that mistakes are bound to happen and they can happen to the best of us. But the most important lesson is to learn and improve from them. So, as we say hello to 2014, let us look at which brands make it to the list of 2013 Social Media Bloopers.
Category Archives: social media india
Background: This blog-post marks the start of a special series of conversations with Social media thought-leaders, experts and mavens to answer some of the most important questions surrounding the subjects of Social media and Web2.0 ! The emphasis of this discussion series is to address ‘socialmedia’ at a ground level and talk about the real world issues that are being faced by us on both sides of the road: i.e. as users and as consultants/agencies.
I am fortunate enough to start this series through couple of email exchanges with Dennis D. McDonald, Ph.D. I discussed with him, wide variety of topics like definition aspects of Web3.0, geographical variations in user communities and social media project strategy.
Dennis writes and consults on social media strategies and using information technology to manage, collaborate, innovate, and communicate. Based in Alexandria, Virginia, his experience includes strategic planning, project management, market research, software product development, and system integration & consolidation. For further information about him please visit http://www.ddmcd.com Continue reading →
& trendsGoogle Insights are fantastic tools available at your disposal if you want to monitor the market dynamics and observe specific trends for search terms. They give you a fair idea about what the world is searching for and across which segments.
My only problem is that I haven’t yet understood the fundamental difference/similarity between both of these. There is a school of thought which says that the results in both-cases are same and rated over a index of 0-100 and insights are just an extension of the results. This clearly signifies that search-volume index should be the same in both cases. However, this isn’t necessarily true.
This is what Google says about Insights:
Google Insights for Search analyzes a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you’ve entered,relative to the total number of searches done on Google over time.
Within an expectation that you gain some clarity on these, let us now look at the search trends for ‘Social Media’. The first graphic shows global search density for ‘Social Media’ from 2004-present. Surprisingly, Kenya has search volume index of 100 followed by Jamaica at 82.
However, the scenario is very different for the current year 2009. Expectedly, US is at the top, followed by Singapore, India & Pakistan respectively. For India, this means that there have been more social-media searches this year. This also indicates the rapidly rising interest for Social media in India.
I dug a little deeper India and observer the ‘social media’ search trends from 2004-onwards and for 2009 specifically. What is your take on these trends? How will these numbers change in the coming months? Will US continue to dominate search-rankings?
Ever since the Web2.0 wave has caught up in India there has been a tremendous shift ! Shift in our thinking, our perception and the way we have looked towards internet & its capabilities. If you talk about an average business owner, he is looking very carefully at the dynamics of Web2.0 [conversations, community, culture, collaboration]. Irrespective of the domain he is trying to tap on its potential an learn from this medium.
However he knows that before making a leap and jumping into the pool, his brand needs an expert advice for creating a successful strategy.
For building a strategy you need helping hands, you need the ‘services’ of experts who can understand your needs to the core and guide you. This is where different schools of thought come-in.
As a business owner, I believe that I have an understanding of the Web 2.0 platform, I know what I need to do and where I need to go.I don’t think we need a specialist position or assistance from an agency/consultant for this.
I don’t think we have the in-house capabilities to drive our entire web2.0-strategy for us. I think it is best if we discuss our problems with an expert media agencies. The only compromise is in this case
I understand that I need to engage in healthy conversations for my brand and I think we need to hire chaps who can help us in doing just this. I might go in for one guy or a team of individuals depending on what my goals are. I don’t think agency will best serve our case as their perception will always be external. On the flip-side, if we have people are deeply engaged in our daily organizational activities they will certainly execute the plans in a much better way.
So which roles are these and what do these guys need to do? Lets have a look at some real job-descriptions from some Indian companies:
What does he do?
As a Social Media Specialist, you will be responsible for marketing and socialization of our client’s online content. Familiarity with the internet, social media sites, search engines, discussion boards, blogs, video sharing sites and pod casting is an asset but a willingness to learn is essential. You must possess excellent written and verbal communication skills in order to write and edit high quality content. A background in interactive marketing or public relations is considered a plus. The ability to find solutions in order to generate measurable results for clients is necessary as well as the generation of reports on those efforts.
Social-media marketing/campaign strategist [via Naukri.com]
- Conceptualize the innovative social media solutions to increase traffic to the web sites / portals
- Define strategy to improve end user involvement through Social Networks
- Define the avenues of revenue generation through increased and focused traffic
- Provide valuable insight and strategy for social media campaigns
I think this is one role that is evolving quite well. In bits-nd-pieces you will see some roles in the organization that are performing some actions from this role. Earlier this year, I had talked about the job-description and the need for Community manager at length.
Job-description [via a web portal]
- Growing membership and site traffic
- Designing and executing marketing initiatives
- Working with members to make them successful
- Finding members to contribute content to the communities
- Contributing product ideas
Not to forget the traditional roles of SEO analysts and Online marketers.
What is your take on this? Please do share other roles that I did miss? In the Indian context do you think we’ll see more such roles in the future?
Let me start of by wishing everybody a very ‘Happy New Year 2009′ ! I hope that this year brings great success and joy to all of us.
If I re-collect the recent developments, it is really fascinating to see so much happening on the ‘Social Media’ front in India. When we compare it with the same time last year, the ‘SM’ space seems to be so bright.