Social networking is making a deep(er) penetration in our lives,(our? we the urban citizens, we the internet junkies, we the grown-up adults). Consultants are enjoying the social-media revolution.
However, a couple of bitter events, connected with Facebook and Orkut, the biggest community sites question the growth of social n/w.
Facebook has hampered productivity of employees in Australia.
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Boss- Sales of 1 million dollar for product X that’s your target for the next two months.
Marketer- Wooh sir, I had to sweat it out to achieve the previous target of .6 million dollar.
Boss- Good job, you’ve been doing well to push the product for the sales for the last year.
Marketer- But [...]
My friend called me up last night to inform me that his small software company had hired a new marketing consultant, an “out of the outter box” marketing thinker.
First meeting results
After taking a quick look at the product and the website the consultant came up with a suggestion:
“Blog, blog & blog” – [...]
“Hye, could you just help me out?”, I asked the busy shopkeeper.
“Yes sure , tell me what is it that you want?”, he asked.
“Um.. I want to buy a sim card for my college going cousin sister.”
“Yes, you can go for the post-paid connection of Hutch. It provides good connectivity and best-of-all offers real value [...]
Last week I was lucky enough (my 128kbps Sify broadband connection is at the mercy of rain gods) to attend a couple of webinar presentations at Marketing Profs B-to-B Marketing Conference.
The presentation was given by Benjamin Chung & Mark Martel , Marketing Managers at Google Inc.
The information session was an overview of media [...]
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