Social Media Marketing For Health Insurance Industry

Health Insurance marketing has always been perceived as a challenging subject. The key players in the health insurance industry have been dealing with prominent issues such as consumer trust and category education. At Iffort, we have created a presentation which covers 5 Must Do’s for Health Insurance Players on social media to ensure trust, seek attention and create impact!

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Nude Audio Launches in India

Cross-posted from Tech & Travel Stories:

I think the days of listening music on CDs & USB devices are fast numbered as we all enjoying streaming music online these days. With the the need to power audio on mobile devices, the adoption of bluetooth speakers in India is rapidly rising with music listeners in the country, being split across two categories: “The Die-hard JBL Flip lovers” and the affluential ones who prefer “The Bose Sound Link Mini”. Bose is by far the best in the league and has little or no competition! However, it’s iconic status comes at a high cost which literally makes it out of reach of many.

In the under 10,000 price bracket JBL flip series has reached a cult status as it’s capable of generating extremely loud sound with a very good bass effect. The Flip has 2 variants, the original Flip and its successor JBL Flip II.

Nude Audio Move series, launched recently in India in collaboration with Brand Eyes Pvt. Ltd. is a smart option for music lovers who are also fashion conscious. The bluetooth speaker is selling through the retail outlets of Intersection stores in India and is available online for purchase on and Flipkart.

Looks can kill! I won't be surprise if people buy both brothers i.e. M & L together :)

Looks can kill! I won’t be surprised if you end up buying both the brothers i.e. M & L together :)

Nude Audio Move is available in two sizes Nude Audio Move M and Nude Audio Move L and as the name suggests both have different sizes fitting different purposes. I like to play loud music and the Nude Audio with its 2 drivers and a sub-woofer is capable of blowing a big room with its sound quality. Both the speakers are available in two colour choices, Mint & Coral with Nude Audio Move L priced at Rs. 6,399/- at an inaugural discount of 20% on Flipkart.

Nude Audio Move L can fit into a relatively large backpack but I don't think you would like to carry it everyday from home to office. It's apt for home usage.

Nude Audio Move L can fit into a relatively large backpack but I don’t think you would like to carry it everyday from home to office. It’s apt for home usage.

Nude Audio M & L Box packaging

Nude Audio Move M & L Box packaging

I won’t get into the tech-specs you can google and read that but a couple of things I really liked as a former JBL flip user are its battery back-up and USB connectivity. JBL Flip has a DC charger which is a convenience problem and has relatively small backup of 5 hours. Nude Audio Move on the other hand has an astounding 8-hour lithium ion battery which is huge. You could survive for long-time without the need to charge!!

With its supreme looks, sound output and killer price I think Nude Audio is one beast of a device. It’s large for sound output but compact for space. In my opinion it is a perfect replacement for your home audio system.

However, if you’re short on space and have a budget crunch, you can consider the smaller version i.e. The Nude Audio Move M series. It comes at a throw-away price of Rs. 3,279 on Flipkart. Now this is 1500 grand cheaper than JBL Flip and this means a lot for low budget consumers.

Nude Audio Move M is very very portable :)

Nude Audio Move M is very very portable :)

With it's sleek looks and fashionable cool quotient you won't mind adding this accessory :)

With it’s sleek looks and fashionable cool quotient you won’t mind adding this accessory :)

Nude Audio Move M

A nylon carrying cord makes the Bluetooth speaker both portable and versatile — hang it, clip it, toss it, lean it or lay it flat.

With it’s uber-cool looks, freedom of wireless music, competitive price and a unique name to remember, Nude Audio is here to put serious dents in the JBL flip market. I would say just go grab it, as these are dope speakers and you’d be obsessed with yours :)

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That Feeling of Winning!

Entry for Winning! #Conclave14 In an era, where the world has moved to 140 characters, I won’t use many lines to explain what Winning means to me and will make it short and simple :)

As an entrepreneur my feeling of winning comes from my everyday experience & interactions with the people around me!

When I see people in our organisation smiling and feeling happy about the culture we’re building at our workplace, I feel we’re winning and we’re moving forward.

When our client says, “Good Job” to our team, I feel that we’re winning together as one unit, as one Team.

When the trainee in organisation gives us a party for buying a new bike or our peon gives a party for his kiddo’s birthday, I feel that we are winning as human beings.

When our mentors talk about their learnings, share their experience and guide us that feeling of winning comes in as we know we’re not alone out there and have someone somewhere who is showing us the light.

When my parents tell me to continue with what I am doing, I feel I’ve won their trust and am winning as a son.

When my wife supports me for everyone decision that I make, forgives me for every mistake that I make, I feel that I am winning as a husband.

More than anything else, Winning for me is a feeling that comes from the happiness, happiness of soul, body and mind.


Filed under Personal

Gadget Spotlight: JBL Flip, A little beauty

Let’s start 2014 on a musical note with one of the coolest bluetooth speakers – JBL Flip. It connects easily with your bluetooth enabled smartphone, tablet or system and also plays music through the 3.5mm AUX input.

Don’t go by its size, the portable Flip packs a big punch with its loud and crystal clear sound. In the price bracket of 5,000+ INR it is one of the best portable mini bluetooth speakers around!

It has a “Call” button which means that you can use the Flip as a hands-free speaker for your phone calls. The Flip has an external AC charger and doesn’t come with an external USB charger which is not really a problem unless you don’t like carrying too many wires with you. You can listen to the music on JBL Flip in a horizontal position or by placing it vertically upright with the sound output depending on type of music you play.

The JBL Flip rests on its rubber support and packs a punch despite its small size

The JBL Flip rests on its rubber support and packs a punch despite its small size


As the name suggests you can Flip it to make it stand vertically upright.


The speaker easily works on battery for 4-5 hours and delivers sound through its two 5W drivers.

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Filed under Kool Companies, Product Feedback

2013 Social Media Bloopers

They say that mistakes are bound to happen and they can happen to the best of us. But the most important lesson is to learn and improve from them. So, as we say hello to 2014, let us look at which brands make it to the list of 2013 Social Media Bloopers.

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Filed under Social media, social media india

How Restaurants Should Use Facebook?

So you’re running a restaurant/working in a restaurant and wanna know how you can use Facebook? Folks at my company, Iffort have created a small presentation which will help you get started with a basic framework :)

Hope you guys would like it.


Filed under Facebook

That Journey to Krabi (Thailand)

Yes, I love exploring new places and consider myself as an explorer. However, for the explorers in us it was a vacation of a different kind. We had planned a quiet romantic holiday but little did we know that this journey would have its own thrills and drama.

NOTE: This blog-post is written for ‘I am Explorer’ Indiblogger contest. To discover, the real explorer in you check-out Tata Safari Storme by

The Boarding Saga

Earlier this year, we had embarked on a trip to the beautiful island town of Krabi and the memories of that thrilling holiday are still fresh in my mind. Early in the morning, we headed to the T3 terminal of Delhi airport and reached well on time. The excitement was evident and the happiness of heading to Bangkok en-route Krabi was visible in our eyes. The executive at the Thai Airways desk confirmed our destination with us and we replied that we were heading to Krabi via Bangkok. He handed over the boarding pass of Delhi to Bangkok to us and asked us to wait for the boarding pass of the connecting flight from Bangkok to Krabi. We waited patiently and moved sideways to make way for the next person in the queue.

I checked again and asked the executive if there was any problem. We were in for a shocker! He told us that our connecting flight from Bangkok to Krabi was shifted ahead of its departure time by an hour. We were in for disbelief as we were now left with only half hour for transit between Bangkok and Krabi. I told him that it’s not possible at all as were never informed about the change in schedule. I asked him if there were any hopes of catching our flight on time. He said that the same problem had happened with passengers in last evening’s flight and they were able to make it on time. He said, let’s hope for the best but did mention that the flight from Bangkok to Krabi was the last one for the evening and the next connecting flight was only available after 14 hours. God, this was meant to be a leisure holiday and not a nerve racking one is what I told myself.  Still not satisfied, I called up the executive and asked him how on earth could this happen without we receiving any notification! Pallav, the guy was in panic and said, ‘Sir, it’s not possible. Flights are never shifted before schedule and incase of any changes, you would have received a notification’. Hoping against hope, I asked Pallav to check with his team and get back to me with a solution.

Lastly, I tweeted and tagged the thaiairways handle in my anger and frustration.

I tweeted to Thai Airways with a picture of my boarding pass and the ticket originally issued.

I tweeted to Thai Airways with a picture of my boarding pass and the ticket originally issued.

My last tweet before we the flight take-off

My last tweet before the flight’s take-off

We were relaxed and calm once the flight took-off! We thought that despite only 30 minutes of time between transit we’d still be able to make it. We were praying to god as we were on a vacation and we really didn’t want to start it on a bad note. We told the Thai Airways flight attendant about our problem and he listened to us patiently despite the language issue.

About 3.5 hours into our flight the attendant came back and asked us to take out our cabin baggage. We were clueless as to why was he asking us to do that as we were very much in the air. Nevertheless we followed his instruction and also followed him as he walked ahead of us. We were in for a surprise as he shifted us to the ‘Business Class’ and handed over a small chit of paper to us. It had some note in Thai language and he asked us to give it to the security. We landed at the Bangkok airport but only after the 29th minute of transit time.

Just as we moved out of the plane, we met a couple of security personnel with our name placards. They asked us to move fast towards the security check. We started walking very fast, really fast and they personnel started running.

So did we as we could see a glimmer of hope. We were at the gates again for a security check. There was a small queue and the staff asked us to stand in the queue.

The staff member requested the security guy to consider us first and shouted, ‘Sir, I would request you to please help them as they are the last 2 passengers to board this evening flight to Krabi. Sir, this is the last flight for the day and there is no more flight to Krabi for another 12 hours so I would request you to let them go’.

He understood what the problem was and we zipped through the security check and rushed towards the boarding gates. Within the next 3 minutes we were in the flight and as the guy had rightly said, we were the last 2 people to board the flight which was delayed by 15 minutes. We were so happy as if we had achieved a milestone. We looked towards each other and knew that the adventure had begun :)

The Arrival Drama

As if this was not enough, there was more in store for us! We reached the small airport of Krabi at about 8.30pm in the evening. It was so dark outside, there were hardly any lights and you couldn’t differentiate land from water. The airport wore a deserted look and the only people in the airport were those from our flight. There was a separate queue for international passengers and we waited at the conveyer belt to collect our baggage. We were happy to have landed in Krabi and that the journey had finally begun!

15 minutes went by and our bags didn’t come. We had 3 bags in all and we were wondering what was happening! Slowly all the passengers went away with their bags and there were only 3 families left at the airport.

One of the french men shouted, I am here for a vacation with my wife and 1 year old son and I have nothing but our passports and some money. I don’t have clothes, I don’t have baby food and I have nothing.

The airport was really getting spooky by now as there were hardly any people around. We located the Thai Airways help-desk at the airport but there was no one around. After sometime, one girl from the staff walked into the desk, didn’t look at us, didn’t say anything and handed over a pink slip to us. She didn’t understand a word of English language but did figure out that our baggage had gone missing. She took down all our details in the pink slip including the details of the Pakasai Resort where we were staying. A Swedish family told us that there were no taxis at the airport and they just booked the last one.

Thankfully, we had the taxi driver for our assistance as we had booked our taxi to the Pakasai resort well in advance. We were given the assurance by the staff-member that our baggage would reach Pakasai resort by the next day.

The Serene Beaches of Krabi

With no bags, no clothes we reached the Pakasai resort. Next morning with nothing to do, we walked towards the Ao Nang beach in the same pair of jeans and t-shirt. It was hot and the sun was beating down hard on us. We headed to the nearby Railay beach and went back to the hotel in afternoon. The bags were there in the lobby of Pakasai Resort!

The virgin beaches of Krabi were divine and a treat to the shutterbugs! The photologue paints the real story :)

The Panoramic beauty of Nopparat Beach, Krabi

The Panoramic beauty of Nopparat Beach, Krabi

A quite evening at Nopparat Beach, Krabi

A quiet evening at Nopparat Beach, Krabi

Evening sunset at Ao Nang Beach

Evening sunset at Ao Nang Beach


Long Tail Boat at Ao Nang Beach, Krabi


Morning Breakfast at Pakasai Resort, Krabi


Hong Islands – Just laze around and do some snorkelling


A Russian family playing soccer at Nopparat Beach!


Krabi is a perfect destination for the families


A young kid with his family in the long tail boat at one of the beaches in Krabi


A little girl plays at the Ao Nang beach


A long tail boat at the shores of the Ao Nang beach as it finishes its trip!


The Islands near Krabi – Tubkaak Beach, Chicken Island and the Hong Island are a popular destination for the families.


The soft white sand beaches, the towering cliffs make it an awesome experience.

The Lifetime Experience of Kayaking in Mangrove forests at Ao Thalane

On one of the days, we went to the hidden gem of Krabi, Ao Thalane to Kayak in the mangrove forest. Although we were Kayaking for the first time, we thought that it would be like one of those rafting experiences in Rishikesh.

The chirping sounds of the jungle, the monitor lizards, the limestone cliffs and the monkeys make Ao Thalane so spectacular. We were given a 5 minute drill on how to Kayak and next we were up there in the waters. We had to negotiate the forests, the obstacles and the narrow pathways. Although Shalini was wearing a life jacket, knowing swimming would have helped in cutting risk if the Kayak toppled over.

Since she was doing any form of water sports activity for the first time, she was a little nervous and that made our Kayak go slow. 6 km is a really long stretch and you can easily get tired. The tough path didn’t make it easy either and to make matters worse we were way behind our group and the guide.

As we entered the dense forest, we were caught off-guard by one of the obstacles and our kayak toppled over. For one moment it seemed that everything will be over. We shouted for help but the Kayakers next to us were French nationals so they didn’t understand a word of what we were saying. Although I wasn’t wearing a life jacket, I realised that we were close to the branch of a tree and I moved her to safety. I held the branch with one hand and started searching for the dry bag. In the meantime, one of the guides came to our rescue and helped us find the bag and get back to the Kayak.

It was a thrilling experience and those moments of going into the water as the monitor lizards and monkeys watch you are something I can never forget.

Here are some pictures from the Kayaking trip.

The Hidden Paradise of Krabi, Ao Thalane

The Hidden Paradise of Krabi, Ao Thalane


and that’s our Kayak with Shalini on the front.


The group infront of us as we prepare to Kayak!

A swiss and a french girl teamed up to Kayak together


As everyone goes deep into the jungle through the tight paths


The obstacles on our way!

The guide negotiates through the obstacles

The guide negotiates through the obstacles

Despite the obstacles, the overall joy of exploring the unknown surroundings of Krabi during our journey was simply fantastic! Something similar to the journeys with Tata Safari Storme.


Filed under Trip