Sarah Wenger has shared this interesting infographic with me an email. The graphic has been created by Psychologydegree.net. and talks about the big-impact Facebook has been making in our lives.
Take a look at it…
Were you gearing up for the upcoming Facebook page updates for 10th March? Well, hang on for a bit as there is more surprise in store for you before that happens. The latest comes in the form of Facebook’s newly launched comments plug-in, a powerful system that is bound to re-define how users comment on Blogs and other social media sites.
Let’s look at this all new plug-in and what makes it vastly different from already available commenting systems like Disqus, Intense Debate etc.
How and where do you install Facebook plug-in?
The comments box can be installed on any third party website where an interaction like comments is functional. You can grab the code for comments box from Facebook’s social plugin section here.
As shown in the screen below, the following details need to be entered before you can get the code for comments box. For example, you need to enter the URL of the website where the comments system will be integrated. The number of posts means the number of comment threads that should be displayed in a single instance. Lastly, you can set the width of the box and click on the “Get Code” button to grab the relevant code.
Please note, this plugin can only be used if your website has an application ID. Obtaining an application ID is simple and it can be easily done by registering the site.
What’s so Unique about FB Comments?
Authentication takes a backseat: We all know how tiring it can be to enter your username, website link and email address everytime you comment on a blog-post. Under the new comments system, if you are already logged on Facebook you don’t need to go through further authentication and can instead just focus on the comment. Not only that, your real picture will be displayed alongside the comment which negates the possibility of spam comments.
Choose how do you want to Post Comments
The new comments system also gives you the flexibility of choosing the profile/page from where you want to post comments. If you click on the “Change” link next to the Comment button, you can select from all the pages you administer and accordingly post your comment.
Cross-post Your Comments on Facebook Profile
Now let us move to the left-area of the comment window where you have another option which says “Post to Facebook”. This cross-posting feature ensures that any comment you make on a blog/website also goes to your Facebook profile thereby allowing your friends to see your comment in their activity stream. The “Post to Facebook” option is checked by default.
Synchronization of Your Friend’s Comments on Facebook & Website
Now once you post a comment and it goes to your Facebook profile, it is also reflected in the activity stream of your friends. The beauty is that everytime your friend’s comment on your post, it is also reflected on the original website where the discussion is taking place.
Here is one example that we tested in the case of Techcrunch. We had commented on a post by Techcrunch from the Facebook page of Iffort.
Any follow-up comment that was made for this post on our company page, also went back to Techcrunch. In other-words, the new comments system establishes a seamless connection between comments made on the website and Facebook page. As you see in the screenshot above, the normal comment button on Facebook has now changed to “Comment on TechCrunch”.
Organization & Display of Comments
Coming back to the website, the organization of comments is governed by a social algorithm. This social algorithm displays comments that are made by friends in your network and also the ones that have generated more discussion. I think there is still some flaw in this feature as the sorting of comments seemed to be working differently when observed from two distinct profiles.
Administration Options for Comments
The Facebook comments system is also powered with a comment administration system for easy management of user-comments in the backend. This works well like any of the commenting plugins and enables readers/administrator to filter spam comments.
and the vote goes to..
If you own a blog and are looking to improve its visibility, the new Facebook comments system is just the thing that you’d want to install on your site. The functionality of this system is far more superior and widespread than all the currently available plugins, so there is a big thumbs-up from our side.
These are still very early days for the comments system. Are you a site/blog owner and planning to integrate the Comments box on your website? What are you thoughts about the new system?
Today is the first day of a new year, first day of a new decade and marks the beginning of a new initiative. It is called “Bacha Party”. Bacha Party is a little initiative to start a social media movement for driving the eventual goal of organizing small parties for the street kids of India.
Parties? Yes, Parties Anything which makes the kids happy and enjoy, so it could be a trip to the ZOO, a classroom session which teaches them the basics of English language or even a coffee outing at CCD!!
To mark the beginning of this new dawn, here’s a special greeting message from the Bachas on Facebook.
How to Join Bachaparty?
Are you a “socialmediazen” and interested to join “Bacha Party” gang? Here is what you need to do:
Bachaparty looks forward to meeting you in 2011. If you’ve any ideas which you would like to share with us please write to us at email@example.com.
If you are a marketer responsible for the social media function or a sociosumer (social + consumer = A consumer on the social web) trying to get a grip of user behaviour patterns on Facebook then you might consider reading this further.
They say that beyond “Facebook” profiles, the biggest thing to have happened to Facebook has been Brand-pages. Brand-pages have immensely contributed to Facebook’s exponential growth and commercialization.
If we go by research from http://www.facebook.com/BrandGlue, 99.5 % of interactions on page updates are made over user’s wall or newsfeed. This certainly implies that a “wall/newsfeed” is the critical interaction area for a fan-page post.
At the same time we are aware that “Facebook” shows us the “Top News” by default. This means that a page update would only display in a user’s timeline if it has invoked high number of responses. There are users who change the “News Feed” to “Most Recent” but this number is comparatively very low.
So if you are the page-admin, responsible for updating your FB fan page what does it mean for you?
There is a fair chance that over a period of time the post may carry certainly reflections of your thought-process and your
vocabulary but it shouldn’t weigh-down brand’s philosophy.
Any post that you write will generate either of these reactions:
Look at it from a user’s mindset when he logs on to Facebook to see what his/her friends are up-to and your fan-page post is directly competing with the user’s friend updates. How often do you calculate this perceived value of your wall-post as a fan-page administrator?
Based on experiences, observation and learning, I will try to address some of the example approaches that have resulted in a successful impact towards creating engagement on Facebook pages. As I write this post, Facebook has started rolling out more prominent designs of News Feed filters allowing a user to set filters. While Top News doesn’t seem to be affected, you never know what lies in store
NOTE: Cross-posted from Iffort’s Blog
Hindustan Times has published a story today which features our recent research on Facebook fan pages in India. The newspaper cites our research in the article titled, “Traffic cops get Facebook facelift”.
Quotes from the story:
A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday, declared Delhi Traffic Police and MTV India as the most active and popular brands respectively.
Iffort recently conducted a similar study on brands, using Twitter, another popular social networking site.
Iffort Consulting selected and reviewed Facebook fan pages of 25 select brands from several industry verticals, including media, consumer durables and publishing for over a month.
We kept an eye on the posts of the brands for over a month and found average 13 wall posts from the administrator of Traffic Police in a day. This is really amazing,” said Daksh Sharma, director, Iffort.