Tag Archives: Iffort

10 Lessons of Entrepreneurship

I was recently invited by University School of Management Studies in Delhi to deliver a talk in their ongoing Entrepreneurship development program. It is always motivating to see young students pursue entrepreneurial dreams. Things have changed quite a bit compared to what they were about 5-6 years ago.

Here is the slide-deck from the day’s talk.

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Filed under Web 2.0

Want to Work at Iffort?

Hi Guys! I’m back for a short post after a long hiatus :) At Iffort, we’re currently hiring a passionate intern for a position in Social Media. We’ve created a small video to share how does it feel to work at Iffort.

Please do share this with friends in your network. If you want to work with us write at jobs@iffort.com. We’re waiting :).

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Filed under Iffort, Jobs

Work with Us at Iffort

Hi Everyone! For those of you are interested to work with Iffort, we’ve prepared a short presentation. Hope you would like it :)

If you think you’ve a creative appetite to do some unconventional stuff & want to join our team send us an email at jobs@iffort.com.

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Our Sweet Little Baby Turns One!!

Flashback to Shopprix Mall, Noida Sector-61 during the early months of 2010. We were sitting in a coffee shop with a single point agenda: Hire our first ever employee or more appropriately the third guy in the team. It was an interview that was supposed to be conducted by us, instead the tables turned as we’re bamboozled with all sorts of queries: “But You Don’t Even Have an Office”, “Oh, so you are just starting, but I want to join a big company”. Only god knows, how did we handle situations like those and rose up to the expectations of our potential team-members. Perhaps we never did, but somewhere they found some confidence in us and expressed their desire to work with us.

Fast forward to February 15th 2011, an emotional moment for all of us as it reminds that we have turned one :) We definitely agree if you think that these are just 365 days and there is a lot that needs to be done. Yes, we have made our mistakes and we are still learning from them.

However we are happy with where we are, the path that we have taken and the pace at which we are going. The happiness reflects in our attitude and the flat culture that we follow at our workplace. We would like to use this moment to thank everyone who has supported in us our journey. Be it our emotional team members who stand united in every situation, our family, friends and all our well-wishers who have had a big role to play in where we are today.

Talking about organizational identities, yes there are two separate institutions in the form of iffort and itemperance respectively. However, in reality the differentiation is on paper because when it comes to practice it is about the team that is doing work. If you ask, why there are two separate organizations? Our answer is simple that when we started we never knew that we are going to hands together.

In terms of work, there is a lot of that we have done for our clients & stakeholders, there are some internal initiatives and some bit of has just been done with a single goal of contributing back to the Social ecosystem. We believe that the outcome in each case has been good, no matter how small or big the work has been.

Here goes a very crisp summary of our achievements:

  1. Development: Social Applications, E-commerce portals and Intranet apps
  2. Research: Open Research reports for Business Applications of Facebook/Twitter
  3. Media Mentions: Regular coverage/citations in Media (Newspapers, Magazines and Publications)
  4. Powering new Community initiatives: Bachaparty, Social media Chat Noida

To mark the first year celebrations, we have prepared a small image based video. Hope you guys would like it :)

Goals are in place for 2011 and we are taking it one step at a time. Our sincere thanks once again to everyone, please keep the motivation and feedback coming, we do need it :)  Here’s starting the 2nd year of journey with your support!!

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Filed under Iffort, Itemperance, Web 2.0

News: Our Facebook Research Featured in Hindustan Times

NOTE: Cross-posted from Iffort’s Blog

Hindustan Times has published a story today which features our recent research on Facebook fan pages in India. The newspaper cites our research in the article titled, “Traffic cops get Facebook facelift”.

Quotes from the story:

A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday, declared Delhi Traffic Police and MTV India as the most active and popular brands respectively.

Iffort recently conducted a similar study on brands, using  Twitter, another popular social networking site.

Iffort Consulting selected and reviewed Facebook fan pages of 25 select brands from several industry verticals, including media, consumer durables and publishing for over a month.

We kept an eye on the posts of the brands for over a month and found average 13 wall posts from the administrator of Traffic Police in a day. This is really amazing,” said Daksh Sharma, director, Iffort.

To read the full-story please visit the online link on Hindustan times website. If you would like to read our study, you can download it here.

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Filed under Iffort, Itemperance, Web 2.0

A Study on How Business Entities in India are Using Facebook

Over the last few weeks/months our team had been working on a pilot study to understand the applications of Facebook pages by Indian businesses. Primarily these are entities which have a degree of recognition and have consumption in various forms.

Facebook in India

We reviewed the Facebook fan pages of ’25′ select brands from ’7′ different industry verticals for over a one month period. These brands were profiled on various criteria to understand their efforts to build engagement with their target audience through Facebook.

Methodology:

In our initial assessment we identified 31 brands that were most visible and famous amongst Indian consumers in their respective industry verticals and monitored them for a period of one month. However, as we didn’t notice adequate engagement levels in 6 brands, we dropped them and narrowed down our list to 25 brands. We followed an observation method, wherein we regularly visited the fan page of these 25 brands on daily basis and reviewed them on various quantitative and qualitative parameters (like fan engagement, wall-posts, likes, administrator activity etc.)

Some of the findings of the study are:

Most popular Brand: MTV-India [522,112 Fans as measured on 28th July 2010]

Brand with the highest growth in terms of fans: MTV-India [3846 + Daily fan growth]

Most active brand: Delhi Traffic Police [12.8 wall posts by admin each day]

Most Discussed brand: MTV-India [2085+ Interactions each day]

Outcome:

The exercise reveals that organizations are successfully using several tactics like poll contests, interesting apps and videos amongst others to drive participation, which would result in word-of-mouth and better engagement with the brand.

Credits:

Content Strategy for the Report

We thank, Anandan Pillai for his vital inputs and direction on organizing the content and preparing this report. He is a doctoral student (Marketing area) with Management Development Institute, Gurgaon. His research interests involve brand communities on social media, social media strategy and consumer behavior on virtual mediums. He can be reached at anandan1982@gmail.com or follow him on Twitter at @Anandan_Pillai.

Technology Partners

Special mention goes to our technology partners’ itemperance consulting. For more information about itemperance consulting, please visit www.itemperance.com or follow them on twitter at @itemperance.

Our Questionnaire Respondents

We thank the following teams for providing us vital inputs on their Facebook Fan page initiatives:

Pratham Books, Pagalguy.com and Su-Kam Power Systems.

Lastly the credit goes to entire team for pulling this one :)

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Filed under Facebook, Iffort