Tag Archives: Itemperance

Our Sweet Little Baby Turns One!!

Flashback to Shopprix Mall, Noida Sector-61 during the early months of 2010. We were sitting in a coffee shop with a single point agenda: Hire our first ever employee or more appropriately the third guy in the team. It was an interview that was supposed to be conducted by us, instead the tables turned as we’re bamboozled with all sorts of queries: “But You Don’t Even Have an Office”, “Oh, so you are just starting, but I want to join a big company”. Only god knows, how did we handle situations like those and rose up to the expectations of our potential team-members. Perhaps we never did, but somewhere they found some confidence in us and expressed their desire to work with us.

Fast forward to February 15th 2011, an emotional moment for all of us as it reminds that we have turned one :) We definitely agree if you think that these are just 365 days and there is a lot that needs to be done. Yes, we have made our mistakes and we are still learning from them.

However we are happy with where we are, the path that we have taken and the pace at which we are going. The happiness reflects in our attitude and the flat culture that we follow at our workplace. We would like to use this moment to thank everyone who has supported in us our journey. Be it our emotional team members who stand united in every situation, our family, friends and all our well-wishers who have had a big role to play in where we are today.

Talking about organizational identities, yes there are two separate institutions in the form of iffort and itemperance respectively. However, in reality the differentiation is on paper because when it comes to practice it is about the team that is doing work. If you ask, why there are two separate organizations? Our answer is simple that when we started we never knew that we are going to hands together.

In terms of work, there is a lot of that we have done for our clients & stakeholders, there are some internal initiatives and some bit of has just been done with a single goal of contributing back to the Social ecosystem. We believe that the outcome in each case has been good, no matter how small or big the work has been.

Here goes a very crisp summary of our achievements:

  1. Development: Social Applications, E-commerce portals and Intranet apps
  2. Research: Open Research reports for Business Applications of Facebook/Twitter
  3. Media Mentions: Regular coverage/citations in Media (Newspapers, Magazines and Publications)
  4. Powering new Community initiatives: Bachaparty, Social media Chat Noida

To mark the first year celebrations, we have prepared a small image based video. Hope you guys would like it :)

Goals are in place for 2011 and we are taking it one step at a time. Our sincere thanks once again to everyone, please keep the motivation and feedback coming, we do need it :)  Here’s starting the 2nd year of journey with your support!!

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Filed under Iffort, Itemperance, Web 2.0

News: Our Facebook Research Featured in Hindustan Times

NOTE: Cross-posted from Iffort’s Blog

Hindustan Times has published a story today which features our recent research on Facebook fan pages in India. The newspaper cites our research in the article titled, “Traffic cops get Facebook facelift”.

Quotes from the story:

A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday, declared Delhi Traffic Police and MTV India as the most active and popular brands respectively.

Iffort recently conducted a similar study on brands, using  Twitter, another popular social networking site.

Iffort Consulting selected and reviewed Facebook fan pages of 25 select brands from several industry verticals, including media, consumer durables and publishing for over a month.

We kept an eye on the posts of the brands for over a month and found average 13 wall posts from the administrator of Traffic Police in a day. This is really amazing,” said Daksh Sharma, director, Iffort.

To read the full-story please visit the online link on Hindustan times website. If you would like to read our study, you can download it here.

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Filed under Iffort, Itemperance, Web 2.0

A Study on How Business Entities in India are Using Facebook

Over the last few weeks/months our team had been working on a pilot study to understand the applications of Facebook pages by Indian businesses. Primarily these are entities which have a degree of recognition and have consumption in various forms.

Facebook in India

We reviewed the Facebook fan pages of ’25′ select brands from ’7′ different industry verticals for over a one month period. These brands were profiled on various criteria to understand their efforts to build engagement with their target audience through Facebook.

Methodology:

In our initial assessment we identified 31 brands that were most visible and famous amongst Indian consumers in their respective industry verticals and monitored them for a period of one month. However, as we didn’t notice adequate engagement levels in 6 brands, we dropped them and narrowed down our list to 25 brands. We followed an observation method, wherein we regularly visited the fan page of these 25 brands on daily basis and reviewed them on various quantitative and qualitative parameters (like fan engagement, wall-posts, likes, administrator activity etc.)

Some of the findings of the study are:

Most popular Brand: MTV-India [522,112 Fans as measured on 28th July 2010]

Brand with the highest growth in terms of fans: MTV-India [3846 + Daily fan growth]

Most active brand: Delhi Traffic Police [12.8 wall posts by admin each day]

Most Discussed brand: MTV-India [2085+ Interactions each day]

Outcome:

The exercise reveals that organizations are successfully using several tactics like poll contests, interesting apps and videos amongst others to drive participation, which would result in word-of-mouth and better engagement with the brand.

Credits:

Content Strategy for the Report

We thank, Anandan Pillai for his vital inputs and direction on organizing the content and preparing this report. He is a doctoral student (Marketing area) with Management Development Institute, Gurgaon. His research interests involve brand communities on social media, social media strategy and consumer behavior on virtual mediums. He can be reached at anandan1982@gmail.com or follow him on Twitter at @Anandan_Pillai.

Technology Partners

Special mention goes to our technology partners’ itemperance consulting. For more information about itemperance consulting, please visit www.itemperance.com or follow them on twitter at @itemperance.

Our Questionnaire Respondents

We thank the following teams for providing us vital inputs on their Facebook Fan page initiatives:

Pratham Books, Pagalguy.com and Su-Kam Power Systems.

Lastly the credit goes to entire team for pulling this one :)

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Filed under Facebook, Iffort

Building a People Centric Organization

Workplace Democracy

Workplace democracy is the application of democracy in all its forms (including voting systems, debates, democratic structuring, due process, adversarial process, systems of appeal, and so on) to the workplace. (via wikipedia)

One fine evening  my colleage Polo asked me something:

I also have a question. Why are you asking me about the working environment?? This office belongs to each one of us. So everyones’ comments count. And it should be an open democratic discussion.

The question was definitely good and very valid. Off-course she didn’t know that she wasn’t the only one. But, more than that question which was more of a curiosity, I was keen to find-out  the answer to a question that had triggered in my mind because of that.

How do you gauge the feedback of people in your young startup? What works best to gather the feedback of your PEOPLE in building a healthy work place? What provides a sense of comfort level to them? How do you push them from their normally boundaries of being mere EMPLOYEES to STAKEHOLDERS in a participative environment?

We are constantly advocating the People Centric Model in our work approach. While I understand that proponents claim that the new model of Organization Centric Alignment is far more effective, here is a thought why ‘People Centric’ still work strongly.

Coming back to our ‘People Centric Model’ and its implications in a team environment, this is what I visualized:

Our Feedback Model

Driving Team: The captain/s

Colleague: The team-members

You could follow one-to-one discussions between the members of driving team:

  1. One on one discussion between driving team members. A collection of experience and traits observed by them so far based on what they haved assessed and observed.
  2. Many-to-many discussions between colleagues/team: On several occassions, your colleagues have pep-talks about what could have been better or what could have been improved. These are off-the record conversations but certainly very crucial
  3. Feedback model: One to one (driving team to colleague). [Individual Democracy] The purpose of these discussions is to gauge an individual feedback. It is primarily based on what h/she has experienced as an individual.

    One to many (Driving Team to Colleagues) [Team Democracy]:
    We also conduct periodic open discussions between the entire team to gauge everyone’s feedback. These are cyclic discussions, where each and every individual states what he/she likes and dislikes.

Recapping our ‘Philosophy’. Our mantra is quite simple & straightforward and we don’t have a 40-page mission document :)

  1. Be honest to yourself, your team and to your stakeholders
  2. Respect your stakeholders and mutually build a feeling of trust and integrity for each others
  3. Never treat clients as money-vending machines, treat them as partners
  4. Take full responsibility of your work
  5. Never promise anything which you cannot deliver.
  6. In addition, never hide anything from your team
  7. Use the expertise of your network to create winning solutions
  8. Add the following words to your spam list: ‘Cheating’, ‘Un-ethical’ & ‘Hidden’.
  9. Lastly, treat work as a mashup of fun & seriousness.

Let me end this note with some powerful quotations on People-Centric Leadership by ‘Barry -Wehmiller’.

“We measure success by the way we touch the lives of people.”

We commit to a sustained leadership model that creates a culture where each of us returns home with a sense of fulfillment.

Are you running a democratic people-centric start-up? Would like to hear your thoughts?

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Filed under Iffort, Itemperance, Startup

Facebook and India

Our team recently made a visual presentation which talks about ‘Facebook’ and its penetration in India. We have tried to cover some interesting insights via the presentation.

We hope you would like it :) If you have any questions about the presentation or running a business and wanting to explore the potential of ‘Facebook’ feel free to get in touch with us. We would be glad to help.

Technology Partners: itemperance consulting

Image Credits: Eric Parker

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Startup Life: Diary of a First Generation Entrepreneur

‘Oh shit..’ came the voice from the other room. In a whisker, I stood up and went to the working area in the cabin outside only to find out that the predictable had happened.

The ’2′ desktop computers had re-booted again. Apparently, the electricity had gone off and for some reason our UPS (Un-interrupted Power Supplywas not behaving the way it was supposed to be. Needless to say one of the employees was unhappy as everytime she was in the middle of something important, the ‘desktop’ was ditching her.

Bewildered and bit unhappy with the sequence of events in the day we were looking at the desktops and were wondering what to do. Sunny was scratching his head and so was I !!

Well aware of the challenges of operating in a commercial area in the vicinity of ‘Noida’, we thought we had the backup system in place and were not sure what was causing these machines to re-boot. Desparate for a solution, we checked the system for overload, moved one of the laptops to direct power, checked the electricity voltage for any fluctuations but everything seemed ok. Offcourse, like any customer would do in this case we called our vendor to check the possible problems with our power backup solution. Like most service providers do, he promised and we waited impatiently for him only for the day to end on a note where we were not sure what the situation would be on the next day.

Journey.. of Life (Credit: Mita Majumdar)

People were giving different advices, somebody said it is time for you to upgrade your power backup solution and someone said there is problem with your power backup solution and the same needs to be fixed by your vendor.

In our mind, we knew that was just one of those days when we as drivers of the startup car were being tested. It was just one of those small roadblocks that had hit us in our journey. One of those days were god was testing us, our spirits, our patience and our courage. It was also an indication of future challenges to come.

As Sunny, put(s) it “World changes upside down when seen from the eyes of an employer”.

Rewind a little bit and coming back from the days when we had quit our jobs to do something different, something has changed and that something is LIFE :)

Happy Team

Here is one word which still looks the same but appears very different. ‘Responsibility’ – Today it is not just about us, it is about the people along with us in this boat, their career, their likes and about their happiness. As we know these will be the jewels who will be the CRUX of this organization. The key elements of our core team who will take the ‘BRAND’ to a new level !!

Allright, this is it for now as I head towards a long drive to the office with questions in my mind !!

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Filed under Itemperance