Tag Archives: marketing

Social Media Jobs in India

Who Moved My Job?
Image by markhillary via Flickr

Ever since the Web2.0 wave has caught up in India there has been a tremendous shift ! Shift in our thinking, our perception and the way we have looked towards internet & its capabilities. If you talk about an average business owner, he is looking very carefully at the dynamics of Web2.0 [conversations, community, culture, collaboration]. Irrespective of the domain he is trying to tap on its potential an learn from this medium.

However he knows that before making a leap and jumping into the pool, his brand needs an expert advice for creating a successful strategy.

For building a strategy you need helping hands, you need the ‘services’ of experts who can understand your needs to the core and guide you. This is where different schools of thought come-in.

The conservatives
As a business owner, I believe that I have an understanding of the Web 2.0 platform, I know what I need to do and where I need to go.I don’t think we need a specialist position or assistance from an agency/consultant for this.

The Street-smarts
I don’t think we have the in-house capabilities to drive our entire web2.0-strategy for us. I think it is best if we discuss our problems with an expert media agencies. The only compromise is in this case

The Futurists
I understand that I need to engage in healthy conversations for my brand and I think we need to hire chaps who can help us in doing just this. I might go in for one guy or a team of individuals depending on what my goals are. I don’t think agency will best serve our case as their perception will always be external. On the flip-side, if we have people are deeply engaged in our daily organizational activities they will certainly execute the plans in a much better way.

So which roles are these and what do these guys need to do? Lets have a look at some real job-descriptions from some Indian companies:

Social-media specialist [via Jobs India]

What does he do?

As a Social Media Specialist, you will be responsible for marketing and socialization of our client’s online content. Familiarity with the internet, social media sites, search engines, discussion boards, blogs, video sharing sites and pod casting is an asset but a willingness to learn is essential. You must possess excellent written and verbal communication skills in order to write and edit high quality content. A background in interactive marketing or public relations is considered a plus. The ability to find solutions in order to generate measurable results for clients is necessary as well as the generation of reports on those efforts.

Social-media marketing/campaign strategist [via Naukri.com]

- Conceptualize the innovative social media solutions to increase traffic to the web sites / portals
- Define strategy to improve end user involvement through Social Networks
- Define the avenues of revenue generation through increased and focused traffic
- Provide valuable insight and strategy for social media campaigns

Community Manager

I think this is one role that is evolving quite well. In bits-nd-pieces you will see some roles in the organization that are performing some actions from this role. Earlier this year, I had talked about the job-description and the need for Community manager at length.

Job-description [via a web portal]

  • Growing membership and site traffic
  • Designing and executing marketing initiatives
  • Working with members to make them successful
  • Finding members to contribute content to the communities
  • Contributing product ideas

Not to forget the traditional roles of SEO analysts and Online marketers.

What is your take on this? Please do share other roles that I did miss? In the Indian context do you think we’ll see more such roles in the future?

Suggested reading:

Six types of social media agencies in India

Indian startups need more community managers

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Filed under Social media, social media india, Web 2.0

When will Indian businesses use twitter?

Yesterday, I was reading a thought-provoking piece by C.G. Lynch on ‘How and Why to Launch a Business Presence on Twitter’. The article highlights the companies that have enjoyed successful use of twitter. It instigates several questions in your mind. Which businesses are using twitter? What are they doing on twitter? Has twitter been successful for them? Have they added to twitter’s success?

If you dig a little deeper, I’m sure you will come across many industry verticals where businesses have been using twitter for a variety of purposes. The glitch is the news is coming in from the ‘outside world’ at the moment.

Out here in India, we are still compiling/questioning the names of businesses & business representatives who are using twitter. Not that we do not have successful case studies of organizations using twitter, but the bottom-line is that such instances are very few. Continue reading

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Filed under twitter, Web 2.0

Marketing, Social Media & Branding Blogs in India

What XML feed of some of the best Social-media, Marketing and Branding blogs in India

Why Thoughts inspired by Age of Conversation’s Douglas Karr. Primarily, there was a need for an XML/OPML file for india focussed blogs.

Who All blog-readers who enjoy following trends/thoughts/insights/analysis on social-media, marketing and branding trends in India.

How Simply use the import feature in your feed reader to import from these blogs.

Where Download the xml-feed from here

Featured blogs so far [listed in alphabetical order]:

Abhishek Jha, Anjali, Daksh, Dhivya Subramanian, FMCG & RETAIL Marketing, Gaurav Mishra, Gaurav Shukla, Harish B, Jessie Paul, Manish, manuscrypts, Pallavi Bhardwaj, Preeti Chaturvedi, Rajesh Aithal, Rajesh Kumar, Rajesh Lalwani, Rajiv Dhingra, Ravi Kiran, Sampad Swain, Saurabh Garg, Vandana Ahuja, Vikas Tandon.

The list has just begun. Feel free to contribute more names and I’d happy to update the XML feed :)

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Social Technographics Ladder

Authors of new book groundswell, Charlene Li and Josh Bernoff have talked about Forrester’s Social Technographics® where the consumers have been classified into six overlapping levels of participation. (Ref: Groundswell – Profile Tool)

The consumers have been assigned roles on the basis of what they do (their activities) in the web-space or more appropriately the ‘social space’.

Social Technographics

(Image Credits: Groundswell)

Creators: (रचनाकार) - Create content (by publishing a weblog or through a webpage)

Edit: 06/06/08 3:30 pm >> As Moksh points out creators can be classified into Basic creators and Advanced creators depending on the form of content they add-in. Whether it is pure text or a combination of text, images, video and audio. Thanks for your two cents Moksh.

Critics: (आलोचक) - Participate by giving their feedback through comments, collaborative editing (wiki) and contribution to forums.

Collectors: (कलेक्टर) - Gather content through RSS and put tags to stuff like photos.

Joiners: (शामिल होने) - Present on various social networks

Edit: 06/06/08 3:30 pm >> I think the above category can also be referred by ‘Networkers’ or ‘Connectors’ which refers to those who like to connect via social networks.

Spectators: (दर्शक) - Watchdogs, keep an eye on the stream of activities by reading blogs, listening to podcasts, watching videos..

Inactives: (असक्रिय) - Do not participate or observe.

For more insight on Social Technographics, go and grab your copy of groundswell now.

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Cab Drivers as Word-of-Mouth Marketers?

Imagine the cabbies playing the dual role of a ‘driver’ and a ‘product-marketer’. Recently, I had read in a blog-post that the company that sells ads on the outside of cars in London would now secretly pay money to the car drivers for product marketing. 

Questions are already being raised about ethics, integrity, merit and even possible spam. Rather than criticizing the move, lets try to look at it from an Indian perspective and see if we can draw some merits out of this.

  • In Delhi the move could be implemented in the ‘Autos’ and ‘DTC Buses’.
  • The drivers would act as ‘customer evangelists’ by sharing their experience of products they’ve used. This could be absolutely anything under the sun as long as the driver has used it or is planning to use it. It could range from a tooth-brush to television.
  • Several advertisements of different portals like ‘oktatabyebye.com’, ‘mapmyindia.com‘ can be seen on Delhi’s Autos.
  • I think it would make some sense if the drivers can understand the purpose of these websites like mapmyindia, routeguru and even burrp.com by helping the travellers to connect their real needs with these city-centric portals.

Coming back to the news story, at this stage all one can say is that it looks interesting. Perhaps the companies should portray drivers as ‘Customer Evangelists’ instead of Spammers ;)

Image Credits – Via blog.verticalresponse.com. To browse the page with this image please visit this link

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Filed under News, Product Marketing