Social Media Jobs in India

Image by markhillary via Flickr

Ever since the Web2.0 wave has caught up in India there has been a tremendous shift ! Shift in our thinking, our perception and the way we have looked towards internet & its capabilities. If you talk about an average business owner, he is looking very carefully at the dynamics of [...]

When will Indian businesses use twitter?

Yesterday, I was reading a thought-provoking piece by C.G. Lynch on ‘How and Why to Launch a Business Presence on Twitter’. The article highlights the companies that have enjoyed successful use of twitter. It instigates several questions in your mind. Which businesses are using twitter? What are they doing on twitter? Has twitter been successful [...]

Marketing, Social Media & Branding Blogs in India

What XML feed of some of the best Social-media, Marketing and Branding blogs in India
Why Thoughts inspired by Age of Conversation’s Douglas Karr. Primarily, there was a need for an XML/OPML file for india focussed blogs.

Who All blog-readers who enjoy following trends/thoughts/insights/analysis on social-media, marketing and branding trends in India.
How Simply use [...]

Social Technographics Ladder

Authors of new book groundswell, Charlene Li and Josh Bernoff have talked about Forrester’s Social Technographics® where the consumers have been classified into six overlapping levels of participation. (Ref: Groundswell – Profile Tool)
The consumers have been assigned roles on the basis of what they do (their activities) in the web-space or more appropriately the ’social [...]

Cab Drivers as Word-of-Mouth Marketers?

Imagine the cabbies playing the dual role of a ‘driver’ and a ‘product-marketer’. Recently, I had read in a blog-post that the company that sells ads on the outside of cars in London would now secretly pay money to the car drivers for product marketing. 
Questions are already being raised about ethics, integrity, merit and even possible [...]