Tag Archives: Search Engines

Social Media Conversation series (Talk with Dennis McDonald)

Background: This blog-post marks the start of a special series of conversations with Social media thought-leaders, experts and mavens to answer some of the most important questions surrounding the subjects of Social media and Web2.0 ! The emphasis of this discussion series is to address ‘socialmedia’ at a ground level and talk about the real world issues that are being faced by us on both sides of the road: i.e. as users and as consultants/agencies.

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I am fortunate enough to start this series through couple of email exchanges with Dennis D. McDonald, Ph.D. I discussed with him, wide variety of topics like definition aspects of Web3.0, geographical variations in user communities and social media project  strategy.

Dennis writes and consults on social media strategies and using information technology to manage, collaborate, innovate, and communicate. Based in Alexandria, Virginia, his experience includes strategic planning, project management, market research, software product development, and system integration & consolidation. For further information about him please visit http://www.ddmcd.com Continue reading

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Filed under Social media, social media india, Web 2.0, Web2.0 and more

‘Social Media’ search trends: Pakistan scores over India?

Google trends & Google Insights are fantastic tools available at your disposal if you want to monitor the market dynamics and observe specific trends for search terms. They give you a fair idea about what the world is searching for and across which segments.

My only problem is that I haven’t yet understood the fundamental difference/similarity between both of these. There is a school of thought which says that the results in both-cases are same and rated over a index of 0-100 and insights are just an extension of the results. This clearly signifies that search-volume index should be the same in both cases. However, this isn’t necessarily true.

This is what Google says about Insights:

Google Insights for Search analyzes a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you’ve entered,relative to the total number of searches done on Google over time.

There are different opinions which compare Google Trends &  Google Insights. Read here, here and here.

Within an expectation that you gain some clarity on these, let us now look at the search trends for ‘Social Media’. The first graphic shows global search density for ‘Social Media’ from 2004-present. Surprisingly, Kenya has search volume index of 100 followed by Jamaica at 82.

What really amazes me is that Pakistan is ahead of India with a search index of 69 in-comparison to 62. Off-course these aren’t actual numbers and secondly the graphic is from 2004 onwards.

Social Media global search trends 2004 - present

Social Media global search trends 2004 - present

However, the scenario is very different for the current year 2009. Expectedly, US is at the top, followed by Singapore, India & Pakistan respectively. For India, this means that there have been more social-media searches this year. This also indicates the rapidly rising interest for Social media in India.

Global search trends for Social Media keyword in 2009

Global search trends for

I dug a little deeper India and observer the ‘social media’ search trends from 2004-onwards and for 2009 specifically. What is your take on these trends? How will these numbers change in the coming months? Will US continue to dominate search-rankings?

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Filed under Social media, social media india, Social Media Predictions, Web 2.0

Recruiting Lessons from Google

How does Google manage to be different everytime :) Their recruitment advertisement in today’s Times of India Ascent is another example that !

The world’s no.1 search-engine company has positioned itself as a startup in this job-advertisement.

The catch line says ‘Start-up company with manpower, funding an ideas seeks entrepreneur‘.

A thing or a two to learn for the modern-companies:

Comfort feel for your potential employees
Learn how to position yourself even if you aren’t a startup anymore. Provide a start-up comfort factor to your potential recruits. Talk about the open-culture, encouragement for entrepreneurship and things like that.

Startup tag works well
Jumping on the big company bandwagon is easy. Staying on with your current start-up tag is tough.

They say it works both ways. A company’s screening process includes relevant experience, educational background and similar parameters. OTOH, a candidate screens the right companies for his job. ‘Culture’ is a vital ingredient of his company-screening process.

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