Tag Archives: Shopping

Applying the Johari Window to a s/w Product

Reading a wonderful piece on Johari Window at psychcentral made me think about its application to a s/w product.

With full respect to the author I do believe that the self of typical software beta can be compared with a human being’s self.

The Story

Public: A common set of features that are visible to both my market and myself.

e.g. – I am a project-management system. Everyone knows that I offer excellent flexibility in a collaborative environment and assist teams in priority assignment of tasks.

Hidden: Set of features which only I know but my market i.e. my target audience/prospective customers do not know.

e.g. – While I know that I can be integrated as a plugin to many IDEs not many in my market are aware of that.

Johari Window

Johari Window

Blind: Things which are known to my market but I am myself unaware of them.

e.g. – Cross-functional teams find me very easy to use. I am unaware of it because I belong to the other side of the coin. My market helps me discover these features.

Undiscovered: It is the zeal to achieve this. Set of attributes, properties, features which neither me or my market not. Hidden/unknown to everyone.

Zemanta Pixie

6 Comments

Filed under Product Marketing, Tech

themarketingblog@wordpress on Mobile

There was a time when mobile version of a website used to be a rarity. The trend appears to have changed now and today’s development-teams have to consider the compatibility of their website/blog with mobile phones.

The process of creating a mobile version of your site/blog is pretty easy and takes less than 2 minutes – thanks to a company called MoFuse.
The mobile version of
themarketinblog.wordpress.com uses .mobi as an extension.

Try out your hands right now on MoFuse with a new mobile version of your website/blog.

Zemanta Pixie

1 Comment

Filed under Cool Stuff, Kool Companies

Xtees.com – A Unique t-shirt selling hub

Last week was quite interesting as I spent most of my time fiddling around with testing and installation of Drupal on local network. I would give an overview of it in the near future.
——————————————————————————————————————————–
About Xtees.com
I also spoke with Sam from xtees.com which is an online hub for t-shirt selling. When I first took a look at xtees.com, I told myself here is another competitor to the likes of Myntra’s, Gnome’s (now Inkfruit), Pringoo’s and others. But as Sam told me there’s a subtle difference in what xtees.com is and in what it is trying to achieve! Operating from Tirupur (India’s t-shirt junction), Xtees.com has been active in the t-shirt selling space for about 5 years now (older than any of the current startups in this space).

Primarily it is serving Indian customers and till date has managed a base of roughly 200,000 customers. The key differentiators are that Xtees.com is into ‘screen printing’ and has it own t-shirt brands. So there isn’t any tie-up that has happened. Primarily they stock a lot of plain and professional printing t-shirts. However, Xtees.com has also partnered with rediff, storeguru and futurebazaar for its sales.

Team
The team@Xtees is quite small and consists of only 4 people. Despite a small team special emphasis is given to efficient customer-servicing. The CEO acts as the customer-interface and politely responds to all the customer interfaces. Most importantly if you don’t get a t-shirt of your choice you can always return it back to Xtees.com

Marketing
Xtees.com gets a lot of repeat customers and its marketing efforts are essentially restricted to offline tactics. For e.g. they always send special post-cards to their customer pool after every six months or so. Going by Sam’s words ‘Xtees.com is a unique example of a successful online-brand which is continuing to do well without any online marketing efforts’. What are your thoughts on such models? Do you think that brands like Xtees.com do not require special marketing efforts (online/offline) primarily because of the reputation that they’ve established in the industry?
———————————————————————————————————————————

Zemanta Pixie

12 Comments

Filed under Innovative Marketing, Internet Marketing