Tag Archives: Web 2.0

Basics of Search engine optimization (SEO)

technovate.com promises "TOP Google Ranki...
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The fact that still a bulk of the audience use the INTERNET primarily to search for information, gives a fair idea about about the prominence of search engines.

I thought it would be good to take a re-look at some of the very general tips on search engine optimization/search engine visibility for businesses. With the advances in Web 2.0 (social apps), the dynamics of search engines have changed a lot but in my opinion, the plain old fact that a lot of your customers are searching for you online, still remains the same. Today, the search engine optimization activity needs to be integrated very tightly with the overall goals of your business.

SEO Definition: SEO aka Search engine optimization is a set of activities which when executed correctly, help your website to rank better for specific keyword queries on search engines.

A broader set of activities are associated with SEO (Planning, Objectives, Strategy, Execution, Metrics), but just to get started, you can break-down an SEO project into smaller parts with further diversification at subsequent stages.

Planning

What do I want from SEO

For a lot of people search engine optimization is nothing more than getting into the top ’10’ rankings on Google.This is a classic case, because ‘Rankings’ are just a part of  SEO and scaling up can be very hard for a new business during the initial stages. So before jumping on and saying, I want more traffic & higher rankings qualify your goals and try to be as clear as possible.

e.g. of a goal – I want to increase my sales leads through web-traffic. If you’re very specific, further classification would mean I want to increase my sales leads by 20% in the next 4 months.

With this as an input, you can now plan your search engine optimization activities in the appropriate direction. Continue reading

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Social Media Conversation series (Talk with Peter Bihr)

Background: This is the third blogpost in a series of conversations with Social Media change agents, thought-leaders, experts and mavens to answer some of the most important questions surrounding the subjects of Social media and Web2.0 ! The emphasis of this discussion series is to address ‘socialmedia’ at a ground level and talk about the real world issues that are being faced by us on both sides of the road: i.e. as actual users and as consultants/agencies in this space. Continue reading

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Social Media Conversation series (Talk with Anna Farmery)

Background: This is the second blog-post in a series of conversations with Social Media change agents, Social media thought-leaders, experts and mavens to answer some of the most important questions surrounding the subjects of Social media and Web2.0 ! The emphasis of this discussion series is to address ’socialmedia’ at a ground level and talk about the real world issues that are being faced by us on both sides of the road: i.e. as actual users and as consultants/agencies in this space.

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anna farmery_croppedAfter the engaging conversation with Dennis D. McDonald, Ph.D, I am proud to have with me, widely read and heard social media and branding trainer, Anna Farmery.

At a personal level, I am a great fan of Anna’s  The Engaging Brand podcast series  which has been nominated for two years as the Best Business podcast. In addition, she consistently speaks and delivers workshops on branding, motivation and social media. You can read Anna’s blog or listen to her free weekly audio show at http://www.theengagingbrand.com Continue reading

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Social Media Conversation series (Talk with Dennis McDonald)

Background: This blog-post marks the start of a special series of conversations with Social media thought-leaders, experts and mavens to answer some of the most important questions surrounding the subjects of Social media and Web2.0 ! The emphasis of this discussion series is to address ‘socialmedia’ at a ground level and talk about the real world issues that are being faced by us on both sides of the road: i.e. as users and as consultants/agencies.

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I am fortunate enough to start this series through couple of email exchanges with Dennis D. McDonald, Ph.D. I discussed with him, wide variety of topics like definition aspects of Web3.0, geographical variations in user communities and social media project  strategy.

Dennis writes and consults on social media strategies and using information technology to manage, collaborate, innovate, and communicate. Based in Alexandria, Virginia, his experience includes strategic planning, project management, market research, software product development, and system integration & consolidation. For further information about him please visit http://www.ddmcd.com Continue reading

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Filed under Social media, social media india, Web 2.0, Web2.0 and more

Social Media Jobs in India

Who Moved My Job?
Image by markhillary via Flickr

Ever since the Web2.0 wave has caught up in India there has been a tremendous shift ! Shift in our thinking, our perception and the way we have looked towards internet & its capabilities. If you talk about an average business owner, he is looking very carefully at the dynamics of Web2.0 [conversations, community, culture, collaboration]. Irrespective of the domain he is trying to tap on its potential an learn from this medium.

However he knows that before making a leap and jumping into the pool, his brand needs an expert advice for creating a successful strategy.

For building a strategy you need helping hands, you need the ‘services’ of experts who can understand your needs to the core and guide you. This is where different schools of thought come-in.

The conservatives
As a business owner, I believe that I have an understanding of the Web 2.0 platform, I know what I need to do and where I need to go.I don’t think we need a specialist position or assistance from an agency/consultant for this.

The Street-smarts
I don’t think we have the in-house capabilities to drive our entire web2.0-strategy for us. I think it is best if we discuss our problems with an expert media agencies. The only compromise is in this case

The Futurists
I understand that I need to engage in healthy conversations for my brand and I think we need to hire chaps who can help us in doing just this. I might go in for one guy or a team of individuals depending on what my goals are. I don’t think agency will best serve our case as their perception will always be external. On the flip-side, if we have people are deeply engaged in our daily organizational activities they will certainly execute the plans in a much better way.

So which roles are these and what do these guys need to do? Lets have a look at some real job-descriptions from some Indian companies:

Social-media specialist [via Jobs India]

What does he do?

As a Social Media Specialist, you will be responsible for marketing and socialization of our client’s online content. Familiarity with the internet, social media sites, search engines, discussion boards, blogs, video sharing sites and pod casting is an asset but a willingness to learn is essential. You must possess excellent written and verbal communication skills in order to write and edit high quality content. A background in interactive marketing or public relations is considered a plus. The ability to find solutions in order to generate measurable results for clients is necessary as well as the generation of reports on those efforts.

Social-media marketing/campaign strategist [via Naukri.com]

- Conceptualize the innovative social media solutions to increase traffic to the web sites / portals
– Define strategy to improve end user involvement through Social Networks
– Define the avenues of revenue generation through increased and focused traffic
– Provide valuable insight and strategy for social media campaigns

Community Manager

I think this is one role that is evolving quite well. In bits-nd-pieces you will see some roles in the organization that are performing some actions from this role. Earlier this year, I had talked about the job-description and the need for Community manager at length.

Job-description [via a web portal]

  • Growing membership and site traffic
  • Designing and executing marketing initiatives
  • Working with members to make them successful
  • Finding members to contribute content to the communities
  • Contributing product ideas

Not to forget the traditional roles of SEO analysts and Online marketers.

What is your take on this? Please do share other roles that I did miss? In the Indian context do you think we’ll see more such roles in the future?

Suggested reading:

Six types of social media agencies in India

Indian startups need more community managers

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Success mantra for a thriving startup: Empower your people

My mind told me that I should share a couple of cents which might leave an

8-random-tips-for-making-your-startup-company-happy-and-successful

Image source: Alexander Kjerulf's post on 8 random tips for making your startup company happy and successful

impression on your life as a start-up owner ! These opinions have emerged from  experiential traits of observing, listening, watching, engaging and at times even reading during all these months..

Which success metrics have you defined for your start-up baby? Break-even the costs by next year? May be achieve next round of funding inside three months? Or even double the number of clients in six months?

You wish you could do it all yourself ! May be you could, if you were a superhero but even then 24 hours in a day were not going be enough. How do you achieve all that and much more? Wait a minute

Do not expect me  to talk about that one-in-million magical solution as it never existed. Yeah, I am not talking about out of the world rocket science here. All you need are ‘PEOPLE’ who can make-it-happen! People who have cool heads and are a bundle of energy. May be you could hire them from outside, if you’re a cash-rich start-up.

But in tough times of recession, you’re expected to cut your operating costs. You are expected not to hire people and even fire the ones who are working with you!

Coming down to ground reality, most start-ups cannot afford to loose people as it is difficult to find a single replacement for any guy who quits. Each person thinks multi-dimensionally and is engaged in cross-functional work.

So how do you make them happy? Throw more money at them? May be it will work in some-cases but for the rest?

To begin with, Never promise anything to them that you cannot deliver. For e.g. you make a promise to your senior guy that he is a key member of the strategy group but sideline him

Second- the key to make people a part of your growth is by involving them in the so called decision making process. Provide them the right opportunities at right time/stage. For e.g. If you are caught in a web of problems, feel free to consult them for help. No, it is not a help in-terms of bugfix but instead help at a mental level. That is where you will be able to judge their mindset and take a call about things which you never expected them to do.

Third, never fall into a fixed mindset trap as that is the easiest thing you can do at this stage. for e.g. a marketer can only pitch or a developer can only code. These are all mind-games that you tend to play with yourself. Because of your one-dimensional thoughts, you are sometimes unable to visualize the potential of people in your team.

Fourth – Trust your people. Trust them for their thought, for what they have done, continue to do and what they can do. Make people feel counted as a part of the group.  Listen to them, ask them what they feel/think. Never try to be their boss and impose your decisions on them.

Fifth - Drop your ego. It is a 360 degree cycle of feedback. The so called ego rules which apply to your employees are also valid for you :)

Remember, it takes more than a sweat to build a quality team. If you can do that success comes naturally to you and your start-up! On the flip-side it takes not more than a blink of an eye-lid to get back to the same mode of hiring replacements for the people who have left you. So what do you want do to – take one step forward or two steps backward?

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