SEOlympics: Top Marketing Blogs of India

Recently, Search Engine Journal decided to see what kind of content is being discussed and shared in India. Following several hours of research, they compiled a list of marketer blogs located in India based on subjective criteria like voice, content strategy, and quality.

I am glad to share with you that themarketingblog has made it to the list of Top Marketing Blogs in India published by Search Engine Journal. Considering that I haven’t been blogging regularly, the news comes across as a surprise to me. Perhaps, they would have also looked into the past content and conversations fueling from that.

I think the list includes some really good names, including a couple of blogs which are doing it for a living. Perhaps, the ranking comes as a wake-up call to rejig my blogging efforts.

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Panel Discussion at Social Media Week Bengaluru

This is coming in tad late, but I guess it’s still worth sharing :)

Earlier in February, I was invited by the Social Media Week team to curate few sessions on behalf of the Travel partner Lonely Planet India.

I curated 3 interesting sessions for the panel:

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The last session i.e. the Debate on Sponsored Content and its usage in Social Media was hosted by yours truly. I had the company of industry stalwarts for this session and it turned out to be an exciting one indeed.

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Vikram Ahuja from Byond Travels talked about how their travel start-up is using Social Media.

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Jackson Fernandez, MD of WeGo India had some interesting thoughts on why “Paid Marketing” holds forte in Social Media Marketing.

 

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Panel Discussion on Digital India at Transforming India Conclave 2014

I recently had the opportunity to moderate a panel discussion on Digital India at the Transforming India Conclave at India Habitat Conclave. The discussion was an exciting one and some interesting comments came in from the panelists on the government’s proposed program and their expectations from the same.

Here is the video from the session talk. If you have been following the project and are excited with what it promoises, do let me know what are your thoughts in comments below.

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3 reasons why you should check out Greenrockstore

Greenrockstore is a new kid on the block offering custom merchandise, t-shirts and more! If you are a fan of games and TV shows such as Breaking Bad and Big Bang Theory then you must give these folks a try.

Here are 3 reasons why you must check them out:

1. Range of Colours – Love Green or Sky Blue? They’ve got a range of cool colours on offer beyond the usual ones like Red, Black etc.

2.  Customisation: If you don’t find what you are looking for, customise your t-shirts. Make one for yourself and choose your own colour, quote, where you want to place your logo and what not :)

3. Hoodies – This one is my personal favourite. They’ve got a bunch of hoodies  out on offer and with the winter setting in, it would be a good idea to pick a couple.

I was reading their founder Chetan Soni’s quote on Rodinhoods.com and here is what he has to say about Greenrock:

Greenrock is an online merchandise venture started by Manas Chugh and me. We have  come up with an online merchandise store that caters to the breed of people who are ardent followers of a particular TV series or movies.

I am Sher Locked!

I am Sher Locked!

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Goldamn mikshake.

 

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A used Band-Aid in Flight Meal: Whose Fault it is?

While travelling to Raipur yesterday morning in the Indigo Airlines flight (6E 453), my fellow co-passenger Mr. Kamlesh Vyas found a used band-aid in his breakfast meal. Apparently, he had ordered  a vegetarian UPMA meal. Mr. Vyas was very upset on a seeing a used band-aid and he showed the meal to his fellow passengers including me.

Impact?

The air-hostess on her part apologised and offered to replace the meal but the damage had been done already. I had ordered a vegetarian manchow noodles but didn’t have the heart to eat it after this incident. So did Mr. Vyas who simply said no to the replacement offered by the flight hostess.

Infact, while returning from Raipur yesterday via 6E 454, I preferred to skip the meal this time and opted for relatively safer options: cashew-nuts and lemonade. You become a little skeptical when something happens with you/around you :) Incidentally, Mr. Vyas was in the same-flight sitting right ahead of me again. I believe he opted for a soup this time.

He filed an official written compliment with testimonials from me and few other fellow co-passengers. We were asked to wait in the flight for few minutes as the flight captain wanted to have a word with us. I think they were doing their job nothing wrong about it. However, one of the ground-staff members  asked us to go as the aircraft had to be prepared for its next flight.

We went down with the ground-staff and requested him for a receipt of the complaint. He provided us with a Xerox of the complaint. We asked him about the escalation/solution and he mentioned that this will be routed to the central team. His answer was not definite and there was no clarity about the solution.

Some pics and open questions

  • How did the band-aid get into the meal in the 1st place?
  • Is it purely the Chennai vendor’s fault where the product is packaged. (The packaging box had the name of the company in Chennai).
  • In-flight staff are the last people to bear the brunt of the customers, but what can be done to curb such incidents? Are they trained to take care of such issues.
  • Is it that a lot that happens behind the scenes during packaging etc. which we as consumers do not know about?
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The smart copy and branding :) Unfortunately, it creates an opposite reaction when incidents like these happen.

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The band-aid in question. Quietly sitting in the magical world famous UPMA.

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The ground-staff at Raipur with the meal.

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The batch number and packaging date of the product. Everything good about it.

Barring this one-off incident, my experience with the airline has been very good so far. I would continue to travel with them, no question about that. Absolutely nothing against the staff, but such incidents need to be fixed.

I am hoping that the airline finds out how this happened and sets up a robust system in place to ensure incidents like these can be avoided in future.

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Basics of Planning a Digital Marketing Campaign

I was recently asked by the ‘Small Enterprise’ magazine to contribute the ‘Digital Marketing’ special edition. I contributed this piece on the ‘Basics of Planning a Digital Marketing Campaign’.

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OLX.in Mobile App Review

The Indian e-commerce space is very competitive and there are a bunch of online classifieds portals and apps out there. One of the most popular portals doing big is Olx.in which is pushing forward the concept of ‘Make Your Phone a Sell Phone’. I quite like the ‘O Womaniya’ tv ad which highlights how you can use your OLX Mobile App to sell all the stuff at your home that you don’t need.

OLX.in is backed by Nasper and judging by the latest reports the classifieds portal is growing very fast. According to an article on Watblog.com, the website traffic has grown 55 times during the last 22 months. Considering that the article was written during August 2013, I won’t be surprised if the numbers are far more astounding by now.

I downloaded OLX Classifieds in Apple Store and the app has a very smooth experience which makes it simple for the users to post their ads on the portal. I quite liked the idea of a mobile app as you anyways need to take pictures of objects you want to sell (from your old Refrigerator to the music system at your home). The mobile app actually cuts down all the hassles of transferring pictures from your mobile to your desktop/laptop.

In simple steps your Ad goes live right from your mobile phone and enquiry calls start coming within minutes :)

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Here’s what I liked about the OLX mobile app:

  • The OLX app is GPS enabled and picks your location once you download the app
  • App is lightweight and comes with an intuitive clean UI
  • The colourful icons make the user experience very rich
  • The navigation is seamless making the product search very simple
  • For any listing that you like, you can directly ‘Call’ the poster of Ad
  • While posting an add, you have an option of adding upto 4 pictures right up from your cellphone
  • Around Me Feature: Want to see what’s being sold around you? Check out the Around Me tab :)

Not on iOS? OLX application is available across devices and on Android, BlackBerry, Amazon app stores as well. More about that here.

 

 

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