Marketing to Rural India


Consider this

India has a population of more than one billion. Approx. 70% of people live in rural area. An average Indian living in a village is considered as a “rural man”.

Organization world-wide and not just in India have been making an effort to promote their products/services to Rural Indians.

Perhaps, that’s the reason why we see so many advertisements with “rural backdrop in the focus”. That’s the reason why “Thanda Matlab Coca-Cola” campaign worked really well Coca-Cola.

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2 Comments

Filed under Product Marketing, Service Marketing

2 responses to “Marketing to Rural India

  1. sneha

    produt use in rural area

  2. sneha

    markrting to rural

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