Volkswagen Car Promotion


Credits : ravithesun

Volkswagen is the fourth leading automobile manufacturer in the world. (Headquarters in Wolfsburg, Germany). In German Volkswagen means “People’s Car”. Volkswagen is a part of Volkswagen Group along with Audi, SEAT, Skoda, Bentely, Bugatti and Lamborghini.

Volkswagen is well known for different kinds of promotion techniques its uses for promoting its cars. I’ve  attached a PPT on Volkswagen Car Promotion which talks more about its promtion techniques:

1) Customer Offer
2) Media Promotion
3) Web Promotion

1) Customer Offer : Volkswagen many times use a music concept to market it’s car. for e.g. Free electric guitar, iPod and some kind of musical programs (covered in Media Promotion). Volkswagen also provides different schemes for graduate college students. Lately, Volkswagen Brazil offered suborbital space flight.

2) Media Promotion : Volkswagen launched media program called “Blues” to complement and communicate VW’s brand essence. This promotion was a huge success, over 2 million people attended different concerts under this promotion program. To promote VW brand through movie VW,  join hands with Universal Studio.

3) Web Promotion : Volkswagen uses web technology like Podcasting to promote it’s brand via internet. Also it uses anytime anywhere marketing campaign with MSN network.

Check out PPT to get more detailed info on its different promotion techniques.

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30 Comments

Filed under Branding, Innovative Marketing, Product Marketing

30 responses to “Volkswagen Car Promotion

  1. Your style is very unique compared to other folks I’ve read stuff
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  2. I actually had been hunting for techniques for my very own site
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  3. al ameen

    can you explain the fundamental advertising campaign behind volkswagon

    with expecting your valuable reply
    regards

  4. German

    I recieved now an email that I won a car and a money worth £840,000.00. And I was still waiting for the reply from Volkswagen Company. I can’t it believe yet!

  5. Vic Brown

    I have, today, received an e-mail saying that I had won 500,000.00 GBpounds by random selection from web sites. It is said to be organised by the Voltswagen Group by a Clement Larry and I should contact a Legal Adviser Williams Smith on Yahoo

  6. Volkswagen Group Promotions,
    Yeomans Drive, Blakelands, Milton Keynes
    MK14 5AN, United Kingdom

    Date: 26-2-2009

    REF:VM:12052008/21
    PIN: x7pwyz2008

    Dear David Sinvani,

    Congratulations once again!

    The details you provided in your winning claim form, which was made available to us has been attached to other documents, and other vital important information regarding your claim. If there is any change in Address and Name, Please inform us ASAP. This is because the Verifications Dept. at the headquarters of Volkswagen Group Promotions has officially cleared you for payment.

    The original copy of your certificate, together with a covering document (Money Laundering protection and Letter of Affidavit for Claims) from the British government stating that the money was obtained legally through the Volkswagen Group Promotions Program along side with your check will be sent to you as soon as you meet with the criteria.

    You are to choose your delivery option on how you want to receive your funds from the three [3] options provided below and send us your receiving information.

    OPTION 1: IF YOU PREFER COURIER TRANSFER BY CHECK
    Courier of your winning draft to you via FedEx COURIER SERVICES

    Mailing……………………..£20.00
    Insurance………………….£210.00
    Vat (5%)…………………….£25.00
    TOTAL………………………£255.00 Pounds{$380 Dollars}
    TIME OF DELIVERY: 24HOURS

    OPTION 2: BANK TRANSFER
    The said amount claim £500,000.00 Pounds Sterling {$743,000.00}. (Will be wired to your bank account via swift online bank transfer within 12hrs)
    Condition: The cost of COT (Commission Of Transfer) being charged by our transferring bank, which is (£500 {$740}) of the cash being transferred will be paid by you due to the hard cover insurance policy prohibiting any deduction.

    OPTION 3: CASH COLLECTION
    You have to be physically present at the Security Company office here in England to collect your winnings upon presentation of your Identification, the 2 winning notification letters, legal binding document to be issued to you by this office before you travel down and lastly, meeting the Security Company guidelines which they will convey directly to you. They will contact you with the guidelines if you choose this payment option.

    TERMS AND CONDITIONS:
    Note that your prize is protected by a hardcover insurance policy, which makes it impossible to deduct any amount from the money before it has been remitted to you. This means that the above charges cannot be deducted from the prize and hence must be provided by you before your prize is transferred to you. This is in accordance with section (13) 1n, of the national gaming act as adopted in 1993 and amended on 3rd July 1996 by the constitutional assembly, this is to fully protect winners and to avoid misappropriation of funds.

    Also be reminded that the deadline for the claiming of winnings is exactly one week after the receipt of this email. After this period, your cash prize will be deemed to have been forfeited by you and will be reused in the drawings of the next edition of the promo program.
    The brand new Volkswagen Car {5th edition} will be shipped to you Free of Charge by the Auto Department immediately you[winner] have received your cash prize to enable you[winner] have funds for vehicle clearance tax after shipment arrival in your country in accordance with the regulations.

    Please respond to this email by making a selection from the THREE options above and request for the payment directive.

    In the event that you are not satisfied with our TERMS AND CONDITIONS, please write a letter of DISCLAIMER to this box immediately.

    Good luck and Congratulations once again.
    Please send your response by phone or email within the next 24hrs.

    We are glad to be of service to you!

    DISPATCH OFFICER IN CHARGE OF CLAIMS:
    Mr. Pilgrim White
    FAX:+44 870 490 8559
    DIRECT TEL: +44 750 193 1562
    OFFICE: +44 703 188 2954

  7. OFFICIAL PRIZE NOTIFICATION

    This is to inform you that you have been selected for a cash prize of
    £500,000.00 (Five Hundred Thousand Great British Pounds) and a brand new
    Volkswagen Car, International programs held for the month of January, 2009
    in London, The United Kingdom.

    Description Of Volkswagen Car to be Shipped to you(Shipped to you Free):
    BRAND:………………Fifth Edition
    MODEL:………………2008 Model
    COLOR:……………..Metallic Blue
    ENGINE TYPE:…………1973cc 4-cylinder
    POWER:………………145bhp
    TRANSMISSIONS:……….Adaptive Automatic Transmission
    FUEL:……………….29.1mpg (combined

    The selection process was carried out through random selection in our
    computerized email selection system(s) from a database of over 250,000
    email addresses drawn from all continents of the world.

    The Volkswagen Group Promotions is approved by the British Gaming Board
    and also Licensed by the The International Association of Gaming
    Regulators (IAGR). This promotion is the 3rd of its kind and we intend to
    sensitize the public.

    To begin the processing of your prize you are to contact your claims
    officer through our accredited Prize Transfer agent as stated below:
    =================================================
    Mr. Pilgrim White
    Yeomans Drive, Blakelands, Milton Keynes
    MK14 5AN, United Kingdom

    E-mail: vw.pilgrimwhiite@gmail.com
    Phone Number: +44 703 188 2954

    (Call During England Working Hours Only)
    =================================================
    contact him, please provide him with your secret Pin Code x7pwyz2008 and
    your reference number VM:12052008/21.

    You are also advised to provide him with the under listed information as
    soon as possible:

  8. Jito

    i got tha same mail too.. its a scam man.. tnx M for your comment.. it’s logical.

  9. M from Florida

    i too have received a” winning” e-mail. As you can tell so have a lot of other people. If VW really would be behind this it only would give away a few cars or one, also you don’t get money on top of it.So people wake up, it is a scam!

    How can you win something if you have not entered a contest? As soon as you reply two things will happen.
    1. They will ask for some money “for expenses” IF it would be legit, it would not cost you anything but taxes and that would go directly to your respective government.
    2. The minute they have your banking info and money( they will be asking for fees) your account will be emptied.
    Sometimes they send you a big check to be cashed with “overage”which you will be asked to send back to them. IF you do this, you will find that it was a fake check and you are on the hook for paying the “Overage” which usually is in the 1000’s.
    So people be smart, don’t fall for it… unless you have money to burn and like living poorer that you are at present.

  10. muhra

    Richard from holland ,waiting for a news from you and from volkswagen !!!!!!! thanks

  11. Richard from Holland

    I have also received the mail and i’m going to contact Volkswagen Holland tommorrow. I will let you know whether it’s real or scam. I think it will be the last choice.

  12. Dobido

    I have received too an email started that I have won a cash prize and a 2008 model Volkswagen car. I am much appreciated if Volkswagen Management can comment on this. This offer is in the name of volkswagen ,u.k /Mr pilgrim white ,I think that volkswagen managnent must comment that . thank you

  13. muhra

    I have received too an email started that I have won a cash prize and a 2008 model Volkswagen car. I am much appreciated if Volkswagen Management can comment on this. This offer is in the name of volkswagen ,u.k /Mr pilgrim white ,I think that volkswagen managnent must comment that . thank you .

  14. Candice in Australia

    I have received an email stated that I have won a cash prize and a 2008 model Volkswagen car. I am much appreciated if Volkswagen Management can comment on this. Would anyone knows whether it is a scam or this is a genuine offer from Volkswagen

  15. Mostafa Elramly

    I hve received an email too stating that ive won L500,000 and one 2007 volks model. May I know if somebody knows whether this is real or a big joke. Appreciate any comment special from volkswagen management

  16. Atul Razdan

    I too have received an e-mail, fropm “Volkswagen Group Promotions”, as detailed above, that I have won a cash prize and a Volkswagen car. As a matter of fact, if i do paid heed to all e-mails received by me over the past months about all the cash prizes I have’ won’, I would be a billionaire!
    I would appreciate communication from Volkswagen Inc. on whether this is a genuine offer or just another cruel scam.

  17. Roger in Sweden

    Me too!
    I have yesterday received almost the same email but from a buyer also in England.
    This time it said from Volkswagen Group and my price value was about the same, 500.000 GB pounds!??

    Don´t answer this kind of jokes!

  18. Anil Bhasin

    I too hv recd email that i won a car from Volkswagen Group Promotions,
    Yeomans Drive, Blakelands, Milton Keynes
    MK14 5AN, United Kingdom
    Any winners or is it a scam?

  19. jason

    I have warrants and pretty bad credit. How did they select me for a scam? I live in Las Vegas. Does anyone else?

  20. martin

    I too recieved same email – any winners?

  21. naresh kumar sharma

    I have recivied a mail from Mrs Lavern Rily, your Promotiton Co-ordinatare, that my mail id has won car won L500,000 and one 2008 volks model. May I know ifsomebody knows whether this is real or a big joke. Appreciate any comment special from volkswagen management

  22. helen

    i received sameemail today, i would like to know about promotion..i don believe. thank you helen

  23. m hellon

    I received an email today, car and half a million, so it’s a scam then, shame and its my birthday too!!

  24. Richard Tovey

    Me too!!! Please leave comment here if any of you actually have success in claiming either the money or the car!
    Has anyone called the phone number in the e-mail???
    Is there a very chinese or indian sounding voice that answers???
    Please comment.

  25. NIcola Pritchard

    I have received the same email today, has anyone actually received anything?

  26. Claudio Carli

    Also I have received that email… I am in doubt… They want that I pay £252 or £650 before to receive prize… Do you have some other infos?

  27. virginia beringuela

    i hve received an email too stating that ive won L500,000 and one 2007 volks model. May I know ifsomebody knows whether this is real or a big joke. Appreciate any comment special from volkswagen management

  28. Harry Cimermanis

    I received a E-mail stating that my e-mail won a car and money-
    Volkswagen Group Promotions.

  29. I am willing to promote eny vw model car.plz contact me on 0836866884

  30. In gasoline engines used new mechanism for gas distribution to changing phases of intake. This has increased their power and torque significantly raisedin the area of low and medium speed…

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