Liverpool Commuters are in for a treat / Are Indian construction companies up for this ?


I found something interesting today on one of the blogs which is definitely worth a mention ( although not in synch. with this blog’s theme)

UK sculptor Richard Wilson has dished out a new piece of art, more popularly being billed as city’s new room.

Once it is officially up and running later this month, the facade will rotate like a huge opening and closing window.

Would Indian companies follow soon? Obviously this does need some bit of money.. but if this happens in India, it would be quite a sight to see malls with hanging windows in Gurgaon.

Best-of-all, marketers would then repackage their strategies for brand promotion of construction companies. It would be a good relief for radio listeners who bear the pain of hearing directors featuring on FM radio channels and making a pitch to customers with their sole USP being free pick-up and drop facility.

More about Liverpool’s news

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4 Comments

Filed under Branding, Service Marketing

4 responses to “Liverpool Commuters are in for a treat / Are Indian construction companies up for this ?

  1. Mita – Yeah, definitely radio listeners can judge the poor standards of creativity

  2. Hi Daksh,

    I Can’t say about we will or we will not have these hanging windows in future. But I agree with the pick up drop USP point that U have mentioned :-). For those who listen radio definately know the poor standards of creativity in advertisements for that medium.

  3. Who would have thought this to be possible years ago?

    Very interesting indeed.

  4. David

    I will never understand modern art.

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