Enterprises understand that essentially Creativity & Innovation are two key components in the transition cycle Creativity > Ideas > Innovation > New Products.
Almost everyone wants to be “too creative” and we see sky is the limit for creativity.
Consider Floyd Hayes for example. He’s come up with something referred to as “Voicevertising “. Floyd Hayes put his voice up for sale on eBay and promises to shout out a brand name as loud as possible every fifteen minutes for an entire week.
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Now that’s what you call innovative way of promoting your brand.