For B-School students this seems to be a perfect case study in the making. Yeah, I am talking about embracing of social media by Fastrack,a leading youth fashion brand by Titan. It has been almost 10 years since Fastrack launched and it has picked up quite well in the last decade. This year is special for two reasons – Fastrack has launched NEON Disc and its new portal called media.fastrack.in which could turn out to be a real hit among the web junkies.
Lets try to look into NEON DISC and the media portal then 🙂
I must admit that I’m yet to try out the watch but I’ve been fairly impressed by the portal and the video advertisement thanks to YouTube. ‘NEON DISC’ is special as it doesn’t use hands to display the watch and the time is shown by, two concentric aluminum discs which represent the hour and the minute. The NEON sheet lights up on the push of a button, thereby aiding in time telling. The price is between 1195 to 2195 although according to the provoking advertisement, the price range starts from Rs. 595.
Web2.0 traits in media.fastrack.in
The site has been given the shape of a blog (why are comments closed?) and they’ve used a stand-alone a blogging platform WordPress.org. Really great to see an Indian company using my favorite platform 😉 As far as the blog is concerned I’d personally love to see more stories behind the development of these two fantastic products ‘Bikers’ and ‘NEONDISC’. The Flickr stream has the entire collection of Eyegear and Watches. Do check it out as you’d find some really cool shades and sporty watches out there. I think it’d be much better if the site Flickr stream uses dynamic thumbnails for images.
For passionate bikers and sports watch lovers there’s a Fastrack group on Facebook.
The group is a platform to bring the biker community together – from India and overseas – to discuss trends, issues, products & offers, tips & advice, events and more…related, of course, to biking and maybe the great outdoors.
I notice that there are 83 members already in the group – A healthy number. There’s plenty happening out there a Don’t Cry Johny Contest, members posting cool biking videos and more..
Apparently, there’s another portal fastrack.in, which took fairly long time(a flash movie) to load on my firefox browser.Unfortunately, there’s no ‘skip the movie button’, so all I could do was wait. (btw fastrack.in has shades of the Sony Ericsson’s k750i micro-site).
Pretty impressive stuff overall and could go well with the youth if executed correctly.
Disclaimer: I do not have any association with Titan/ Fastrack. The opnion here is my own and does not represent my organization.