Coverage Questions !


coverage questions ‘Blogger out-reach’ – Is commonly referred as leveraging the blogosphere.It helps the company in its marketing communications efforts. Its become a popularly adopted tactic by web-based startups and brands that have implemented social-media/web2.0 strategy.

Quite regularly, I am approached for such blog-posts and I quite enjoy them as they give me an opportunity to educate myself about cool developments/launches taking place.

From Where?

I think such requests come from three key categories for target audience:

  • Marketing/Communication specialists whom I do not know
  • Friends and Referrals
  • Totally bizarre spam emails

Under most circumstances (well there are instances when there’s no value for both), I reply to the first two categories 🙂

Request Types

What type of requests do I generally content?

  • Product Release(s)
  • Feature Update(s)

Think about something more intriguing above two points are quite normal. What else can you do apart from sharing a link/press-release?

What You Need to Think ?

  • How is it providing value to my blog readers? Does it really fit my reader-base?
  • Address the name clearly. When you write an email to me for example – Please address me by name ‘Daksh’ instead of Hey, ‘You got a cool blog’. Hey XXX(well I’ve seen some funny names really 😉 We’re a cool company and we think this might be useful for your product.
  • Are you giving any special invitations/betas, full versions or any value-add which invokes a blogger to talk about you?
  • How would you engage in conversation through the blog-post whenever it comes out?

Most importantly, while requesting for reviews be prepared for constructive criticism coz’ that’s one aspect chief contributor of any blog doesn’t want to miss out.

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2 Comments

Filed under Public Relations

2 responses to “Coverage Questions !

  1. my name is ram mohan, i was searching for good websites on google, this site is providing good cheap air fares on doemstic airlines.

  2. I’m currently looking at web 2.0 marketing for my blogs and stubbled across your website. You have some very nice articles and some good ideas that have got me thinking.

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