Applying the Johari Window to a s/w Product

Reading a wonderful piece on Johari Window at psychcentral made me think about its application to a s/w product.

With full respect to the author I do believe that the self of typical software beta can be compared with a human being’s self.

The Story

Public: A common set of features that are visible to both my market and myself.

e.g. – I am a project-management system. Everyone knows that I offer excellent flexibility in a collaborative environment and assist teams in priority assignment of tasks.

Hidden: Set of features which only I know but my market i.e. my target audience/prospective customers do not know.

e.g. – While I know that I can be integrated as a plugin to many IDEs not many in my market are aware of that.

Johari Window

Johari Window

Blind: Things which are known to my market but I am myself unaware of them.

e.g. – Cross-functional teams find me very easy to use. I am unaware of it because I belong to the other side of the coin. My market helps me discover these features.

Undiscovered: It is the zeal to achieve this. Set of attributes, properties, features which neither me or my market not. Hidden/unknown to everyone.

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Filed under Product Marketing, Tech

6 responses to “Applying the Johari Window to a s/w Product

  1. satyajit roy

    zohari window is an important part of I P R (interpersonal relationship)in Personality Development.It has four section.

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  4. daksh


    Lets try to see this from a human being’s perspective. Kinshuk is an individual, a fresh MBA working for as a community manager for an open-source consulting company. Now, because of his designation and his qualification.. there’s a set of default traits that Kinshuk is aware and so is his environment.. (professional ..) !

    Having said that there’s another set of attributes/qualities/characteristics that Kinshuk posseses but no body else knows. Why ? It is because they’re untested and Kinshuk hasn’t had a chance the show them.. Kinshuk might be good at analysis, logicallly solving problem but people don’t know. that.

    Connect this thought with the lifecycle of a s/w..

  5. Sounds interesting as a premise… how workable is it though?
    Wouldn’t anything beyond public be poor software design or inefficient marketing?

    applies much teh same to human, i know.. bt jst pondering.. implications?

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