Social Media Jobs in India


Who Moved My Job?
Image by markhillary via Flickr

Ever since the Web2.0 wave has caught up in India there has been a tremendous shift ! Shift in our thinking, our perception and the way we have looked towards internet & its capabilities. If you talk about an average business owner, he is looking very carefully at the dynamics of Web2.0 [conversations, community, culture, collaboration]. Irrespective of the domain he is trying to tap on its potential an learn from this medium.

However he knows that before making a leap and jumping into the pool, his brand needs an expert advice for creating a successful strategy.

For building a strategy you need helping hands, you need the ‘services’ of experts who can understand your needs to the core and guide you. This is where different schools of thought come-in.

The conservatives
As a business owner, I believe that I have an understanding of the Web 2.0 platform, I know what I need to do and where I need to go.I don’t think we need a specialist position or assistance from an agency/consultant for this.

The Street-smarts
I don’t think we have the in-house capabilities to drive our entire web2.0-strategy for us. I think it is best if we discuss our problems with an expert media agencies. The only compromise is in this case

The Futurists
I understand that I need to engage in healthy conversations for my brand and I think we need to hire chaps who can help us in doing just this. I might go in for one guy or a team of individuals depending on what my goals are. I don’t think agency will best serve our case as their perception will always be external. On the flip-side, if we have people are deeply engaged in our daily organizational activities they will certainly execute the plans in a much better way.

So which roles are these and what do these guys need to do? Lets have a look at some real job-descriptions from some Indian companies:

Social-media specialist [via Jobs India]

What does he do?

As a Social Media Specialist, you will be responsible for marketing and socialization of our client’s online content. Familiarity with the internet, social media sites, search engines, discussion boards, blogs, video sharing sites and pod casting is an asset but a willingness to learn is essential. You must possess excellent written and verbal communication skills in order to write and edit high quality content. A background in interactive marketing or public relations is considered a plus. The ability to find solutions in order to generate measurable results for clients is necessary as well as the generation of reports on those efforts.

Social-media marketing/campaign strategist [via Naukri.com]

– Conceptualize the innovative social media solutions to increase traffic to the web sites / portals
– Define strategy to improve end user involvement through Social Networks
– Define the avenues of revenue generation through increased and focused traffic
– Provide valuable insight and strategy for social media campaigns

Community Manager

I think this is one role that is evolving quite well. In bits-nd-pieces you will see some roles in the organization that are performing some actions from this role. Earlier this year, I had talked about the job-description and the need for Community manager at length.

Job-description [via a web portal]

  • Growing membership and site traffic
  • Designing and executing marketing initiatives
  • Working with members to make them successful
  • Finding members to contribute content to the communities
  • Contributing product ideas

Not to forget the traditional roles of SEO analysts and Online marketers.

What is your take on this? Please do share other roles that I did miss? In the Indian context do you think we’ll see more such roles in the future?

Suggested reading:

Six types of social media agencies in India

Indian startups need more community managers

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20 Comments

Filed under Social media, social media india, Web 2.0

20 responses to “Social Media Jobs in India

  1. your article is very nice and it is very useful for me and as well as

    those are looking for Best social media consulting in Hyderabad

  2. Wonderful article! This is the type of info that are meant to be shared around the internet.
    Shame on the search engines for not positioning this submit higher!
    Come on over and consult with my web site . Thank you =)

  3. Sachin Ruhela

    Hi,
    I am working as Internet Marketer from the past 1.5 year but now looking for jobs in Social Media.
    Sachin

  4. Pakistan Job Advertisement, Jobs in Punjab, Jobs In Sindh, Sales Jobs in Pakistan, Sales Job Advertisement, Admissions, Scholarships, Educational Board Result,

  5. sayantan

    i need some social media managing companies name in INDIA.

  6. Witty! I’m bookmarking you site for future use.

  7. VELU

    i interested work in media job

  8. Thanks, I have recently been looking for info approximately this topic for ages and yours is the best I have came upon so far. But, what about the bottom line? Are you certain in regards to the source?

  9. Mohit Kumar

    No Comment

  10. Social Media Services are definitely on the rise as the awareness of the same is increasing!

  11. The Social Media Services are definitely on the rise in India!

  12. It is a good experience and an interesting career option. But it is an entry level job and not really lucrative

  13. online jobs are many but most of them does not pay well enough so choose an online job well :;~

  14. there are social media job openings posted in big job portals like timesjobs. Many companies realized importance of social media marketing now.

  15. A good article. Online Social Media Network positions are an ‘opening level’. Though as you rightly mention that it is still ‘developing’. However the space is wide and can be a good career option.

  16. Social media jobs in India are growing at a high rate since editors in richer countries can pay much lower wages here than back home.

  17. Social media jobs are growing exponentially as the internet grows and more people are going online.

    Most people are unaware that these kinds of jobs exist, and articles like this bring awareness for social media jobs to the forefront.

    Good job!

  18. Apart from giving opportunities to a particular level of professionals . Social networking has also opened door of employment for a various segements of people.
    As you have mentioned that to start such social networking sites/jobs sites they need a strategy to follow. After all these if any business is on web , it is very necessary to have most exposure get better ROI.

    For bringing customers and visitors to such web 2.0 sites there is a great task performed by various of peoples, like marketing, advertisements,link building, search engine optimization, databased management,subscribers management, feedsand news managements.

    So these all have given opportunities for outsourcing companies as well as to those people who prefer to work as a virtual assistants.

  19. Very Interesting Article Daksha !!

    Web2.0 has opened up numerous opportunities for each one of us here.

  20. I have learned a lot by reading sites like this and believe it or not you can view video on some of the job board sites. The one I like and take notes on is http://www.newmediahire.com from the videos. They don’t have many jobs in India BUT I have seen some and some who will sponsor. You can also try looking at some HubPages and type in Social Media.

    SOcial media has really helped people communicate and learn each other between FaceBook and Twitter.com you learn and interact no matter where you are in the world!

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