‘Social Media’ search trends: Pakistan scores over India?


Google trends & Google Insights are fantastic tools available at your disposal if you want to monitor the market dynamics and observe specific trends for search terms. They give you a fair idea about what the world is searching for and across which segments.

My only problem is that I haven’t yet understood the fundamental difference/similarity between both of these. There is a school of thought which says that the results in both-cases are same and rated over a index of 0-100 and insights are just an extension of the results. This clearly signifies that search-volume index should be the same in both cases. However, this isn’t necessarily true.

This is what Google says about Insights:

Google Insights for Search analyzes a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you’ve entered,relative to the total number of searches done on Google over time.

There are different opinions which compare Google Trends &  Google Insights. Read here, here and here.

Within an expectation that you gain some clarity on these, let us now look at the search trends for ‘Social Media’. The first graphic shows global search density for ‘Social Media’ from 2004-present. Surprisingly, Kenya has search volume index of 100 followed by Jamaica at 82.

What really amazes me is that Pakistan is ahead of India with a search index of 69 in-comparison to 62. Off-course these aren’t actual numbers and secondly the graphic is from 2004 onwards.

Social Media global search trends 2004 - present

Social Media global search trends 2004 - present

However, the scenario is very different for the current year 2009. Expectedly, US is at the top, followed by Singapore, India & Pakistan respectively. For India, this means that there have been more social-media searches this year. This also indicates the rapidly rising interest for Social media in India.

Global search trends for Social Media keyword in 2009

Global search trends for

I dug a little deeper India and observer the ‘social media’ search trends from 2004-onwards and for 2009 specifically. What is your take on these trends? How will these numbers change in the coming months? Will US continue to dominate search-rankings?

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4 Comments

Filed under Social media, social media india, Social Media Predictions, Web 2.0

4 responses to “‘Social Media’ search trends: Pakistan scores over India?

  1. fuku

    you motherfucker pakistanis who told that pakistan has more internet accees than India.What a stupid comment u have made madharchod.See and analyse the data ,then speak

  2. Pakistan does have higher overall teledensity and wider Internet access than India. About 11% of Pakistanis and 7% of Indians have Internet access, according to ITU.

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