Indian Companies on Twitter – A Usage Study


We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ‘9’ verticals and analysed them on different quantitative & qualitative parameters like no. of tweets, tweet type, conversation type.

Aaron from Money life has written an interesting news-piece featuring this study.

Quotes from the Money Life article

Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

In addition, Sriram Vadlamani has talked about it on the Asian Correspondent site

Quotes from the Asian Correspondent Story

Many companies are using Twitter actively and many users are on Twitter but not much activity. Iffort Consulting, a NCR based social media consulting firm has researched the Twitter usage by companies in India.

Here is a full copy of the brief study!

Feel free to download and distribute it in your network. We would be happy to hear your thoughts about the same as it would help us with future releases. If you would like to reach out to us on twitter, our handle is iffort. You can also drop a note at contact@iffort.com.

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8 Comments

Filed under Iffort, twitter, Web 2.0

8 responses to “Indian Companies on Twitter – A Usage Study

  1. Helios IT Solutions, is a Web Designing, Search Engine Optimization, Search Engine Marketing, Software Development, Brand Development, 3D Animation, Networking Solution & Cyber Law Consultant company, based in mumbai, India.

  2. Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

  3. Social Squared is an IIM alumni venture based in Mumbai. We work with brands across owned, bought & earned media. Our digital media offerings cover website design & development, SEO, SEM, advertising campaign, social media planning & management, email marketing & blogging & content generation. Our clients include India’s largest home grown pizza chain & India’s largest contract staffing company.
    Social Squared offers digital marketing & internet marketing services to businesses in India & abroad

  4. Social Squared is an IIM alumni venture based in Mumbai. We work with brands across owned, bought & earned media. Our digital media offerings cover website design & development, SEO, SEM, advertising campaign, social media planning & management, email marketing & blogging & content generation. Our clients include India’s largest home grown pizza chain & India’s largest contract staffing company.

    Social Squared offers digital marketing & internet marketing services to businesses in India & abroad

  5. Indian companies are slowly recognizing to the power of social media channels and the effects it can have on businesses, if used properly.

  6. Very good analysis.. A quick overview of Indian business twitter scenario. Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter).

    Also, knowing the reason behind in active companies – lack of interest / confidence / resources / knowledge ?

    anyways, great job Daksh. Looking forward for some more interesting stuff.

  7. Pingback: » Indian Companies are Waking Upto Social Reality

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