News: Our Facebook Research Featured in Hindustan Times


NOTE: Cross-posted from Iffort’s Blog

Hindustan Times has published a story today which features our recent research on Facebook fan pages in India. The newspaper cites our research in the article titled, “Traffic cops get Facebook facelift”.

Quotes from the story:

A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday, declared Delhi Traffic Police and MTV India as the most active and popular brands respectively.

Iffort recently conducted a similar study on brands, using  Twitter, another popular social networking site.

Iffort Consulting selected and reviewed Facebook fan pages of 25 select brands from several industry verticals, including media, consumer durables and publishing for over a month.

We kept an eye on the posts of the brands for over a month and found average 13 wall posts from the administrator of Traffic Police in a day. This is really amazing,” said Daksh Sharma, director, Iffort.

To read the full-story please visit the online link on Hindustan times website. If you would like to read our study, you can download it here.

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2 Comments

Filed under Iffort, Itemperance, Web 2.0

2 responses to “News: Our Facebook Research Featured in Hindustan Times

  1. I think this kind of research helps a lot in surves and now that facebook is the largest social networking site were every one are using.
    ____________
    John

  2. This popular social networking site. It is really amazing good knowelege people.Daksh Sharma thanks for the Hindustan Times

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