https://themarketingblog.wordpress.com is an attempt to discuss, share and distribute topics and information on anything connected/disconnected with marketing. The structure & approach of the blog is a little informal.

If you feel that “content/stuff” in this blog is not directly connected to marketing then u’re right as that’s quite intentional.

I enjoy connecting with people 🙂 , feel free to Skype me and talk about topics outside/inside the scope of this blog guess you would enjoy the conversation. Click here to know more about me.

Want to contribute or have something interesting to share? If you have any comments.. or just want to talk about anything which interests you drop me an email at toreachdaksh@gmail.com or skype me on my id dakshsayshello. You can always give me a call at +91 98 917 00977

Disclaimer: The thoughts expressed by me on this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. In addition, I have an open mind and almost everyday I learn something new. That’s the reason why my thoughts change with my learnings. My opinion today might be entirely different from the past-posts. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.

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27 responses to “About

  1. Giveaway Digital Marketing Product To Attract Online Entrepreneurs Customers (B2B)

    A business to business (or B2B) commercial transaction is one wherein a company uses the products or services of another company to build their own business. As there is a consistent need for certain companies to purchase from other businesses, digital marketing is a valuable tool in such transactions. 

Digital marketing involves the usage of the internet and other online tools to create brand awareness and boost brand engagement. 

Promotional giveaways are undoubtedly one of the best ways to expand your business. In a business-to-customer model, such giveaways have proven to be a valuable tool that plays a significant role when it comes to promoting your brand. 

Similarly, in a business-to-business model, promotional content can help a brand build online engagement and oftentimes win over the trust of the target audience.

    Framing strategy

Depending on the type of engagement you are looking for, you will need to formulate a strategy to bring in potential customers. 

Social advertising

Advertising online would require a B2B business to follow a certain strategy. Firstly, the business must know its target audience. The advertising should be buyer-focused and should involve research on the target consumer’s product or service needs. For firms to form a successful collaboration, they must be able to benefit each other on a more fundamental level. 
Every business has certain values and goals. It is crucial to have an idea of your target audience and form your advertising strategy based on the company’s needs.

    You will have a chance to be noticed only if you are paying heed to their business needs.

Maintenance of brand

In order to derive the attention of another business, you will need to work on your brand’s company culture as well. Ultimately, a B2B setting is a commercial co-dependency. What will enable you to stand out is the focus you maintain with regards to your own company’s values and employee satisfaction. R

Regardless of market shares, every business will be slightly hesitant to work with a brand that is notorious for poor company culture.

    You will have to amp up the personality of your brand in order to truly stand out and stay a step ahead of the competition. 

Attract online entrepreneurs

The digital medium is a powerful tool that can enable a business to attract another business. In a business-to-customer model, the goal is to create online engagement and promotion. In a business-to-business setup, companies are looking for both engagement as well as prospective professional relationships. There are quite a few ways to attract online entrepreneurs through digital marketing.

Business to business contests

Contests are becoming increasingly popular in the B2B setup. Once you have understood your audience and worked on creating a company culture, you will need to understand what exactly you stand to gain with online promotional activities.

    A giveaway should be a part of a larger marketing and advertising plan. Your business must be capable of gauging what the company stands to derive from a giveaway. 

Giveaways are an effective way of driving more traffic to your website. Over time, it can boost the sales of the company as well. On the other hand, giveaways can be curated for creating more engagement on a social media platform as well. 

Contest ideas

As many of your customers would be active on social media, a contest on any social media platform would surely drive up the engagement to your page. Ensure that the contest is simple and easy to enter.

    For example, it could involve the customer sharing a photograph or a video with a hashtag, in exchange for an offer to be featured on all your social media sites. 

If you wish to amp up the scale, you can choose to give away gift bags to the top winners of the contest. Ultimately, the amount of engagement you need will have to be corroborative with the prize that is being advertised. 

You could also choose to carry out a photo caption contest. Not every customer is keen to take the effort of snapping a picture. In this type of contest, the company shares the photo, and the target audience only has to write a witty and funny caption for the picture.

    The winner can be featured on all your socials and can also stand to win a certain gift. 

If your brand features a service that you wish to promote, you can create a contest among similar lines. For example, if your brand is known for its innovation, the contest could require the entrants to put forth their ideas for a business model that is suitable for your company. 

You could reward the best idea with a chance for further development or even a cash prize. On the other hand, your brand can immensely benefit from the influx of ideas. This will give a better understanding of your target customer’s expectations and ideologies. 

If you are giving away a gift bag, ensure that you pay attention to details.

    You may either personalize the items in the bag with the winner’s name or give them short-term free access to your services. 

Promotional activities

If you do not wish to use gift bags or cash prizes to bring in engagement, you can use your own company’s skills to generate traffic. The human mind is programmed to enjoy free gifts and services. If your company is specialized in a service, you can offer free consultations to potential customers. 

Several leaders in the market have also used the tactic of free trials to gain leverage in a new market.

    On your social media pages, adding a link to a free trial will direct the consumer to your webpage and thereby create interest in your products and services. 


In closing, it is important for every business to understand its potential in the market. Knowing the target audience and their needs can go a long way in bringing in the desired digital engagement. Using the correct marketing techniques in conjunction with quality products and services will benefit your brand immensely.

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  4. nice article daksh sir,
    i want to your help i can call you any time and also skype
    please reply me sir quikly

    i want to increase my website traffic how is possible give me idea
    thank you for information

  5. very nice Blog,,i Visit first time but wanna visit again and again ,,,,very nice Blog ,,keep it up.

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  7. It’s nice know that good marketing minds like you are sharing… very few do this in real sense.

  8. This indeed is a nice blog, the best part of the blog is that it has lot of stats related to web marketing, though i am not very much into the technical side of web marketing but as an aspiring marketer understanding the web based media on pure no. such as no. of face book users or growth rate of specific website will surely help me understand the web medium better and in fact will help any marketer to take better descions when it comes to promote a brand online .

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  10. Hello,

    My name is Phil Davies from mytrafficgoals.com which is a search engine optimization company. While carrying out some searches today I came across your website themarketingblog.wordpress.com and wanted to contact you to discuss the possibility of an indirect link exchange.

    A client of mine has engaged my services to improve their website’s search engine rankings by exchanging links with sites like yours. Your website’s search engine ranking can also benefit from the exchange and there is no cost at all to you as my client is paying me for my services.

    If you would like further information, please don’t hesitate to contact me.

    Thank you for your time, and I look forward to hearing from you.

    Kind regards,

    Phil Davies
    Search Consultant – My Traffic Goals
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  12. Pallavi

    The best part about your blog, you share your contact details in detail. Rule No.1 in marketing/PR or any line related to it-be approachable, discussions always lead to new ideas and growth!

    Looking forward to coming back and reading more… I am a PR & communications consultant based in Delhi, incase you would like to get in touch please feel free to write in.


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  16. Like your writing.

    Freedom in writing is an skill.

    Wajahat Abbas

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  18. David

    I like your blog, i’m joining more and more. Keep up the good work buddy.

  19. Great information here! Very useful and helpful. Great work.

  20. HI Daksh,

    Excellent blog! Thanks for your comment on our blog. We are launching in Delhi soon. Say, couple of weeks. Will keep you posted.

    Keep up the good work

  21. Bikash

    Hi the blog is really a good attempt for discussing marketing, I see a big potential here. We could actually come together and discuss and work out marketing plan for rural india . That is the hot thing thats gonna happen in the years to come. This could actually be one of the platform bringing together enterpreneural minds together for a bigger purpose. so guys wat do ya say

    -Bikash Agarwal

  22. Good to know about this blog. Friends, keep it up. Its really cool daksh. Nice blog indeed.

  23. parag bhise

    Really good…keep good work on & on

  24. Thats a great Blog.. The best thing i like about it, is its Eye Catching Interface. One of the Best and Appealing Interface that i have ever seen..!! Keep Rocking guys..!!
    — Through email by : Himanshu Sharma (contacthimanshu@gmail.com)

  25. Sachin

    great job dude… keep it up

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