Author Archives: brandingguy

Freshmonk: Ideal hub for your startup’s tees

Folks at our office were just sitting in one day, sipping a hot cup of coffee late in the evening when this thought of getting the T-shirt printed for our brand new startup hit our mind. Now wherever our team goes, they leave an impression about brand ‘TravHQ’ and it gives us an immense pleasure when everyone asks us all questions about our brand. It is always a great sight to watch yourself being recognised and stand out from rest of the world.

Freshmonk has given us that way to be unique. Apart from this, Freshmonk provides an ultimate fit and superb quality that makes it stand out of the rest!



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Digital Innovation Asia is coming to Paris this January! Register now.

Our team at TravHQ is proud to partner with Digital Innovation Asia. The event has witnessed stupendous success in Bangkok and this is for the first-time it’s being hosted outside Thailand. It’s a great opportunity for all travel organizatios, marketers and DMOs in Europe to understand the travellers in this part of the world.

Re-posted from’s story.


Digital Innovation Asia, an online platform that promotes digital innovations in Asia-Pacific travel and tourism, will be hosting a 3-day programme for travel businesses interested in China and Asia outbound travel markets. It will take place in Paris on 15th, 16th and 17th January next year. On the last day of the event a fun travel discovery day will take place for the attendees.

DIA Inarticle

As the name suggests, ‘DIA – The Club 99’ will have 99 delegates who will get a chance to participate in 3 conferences, 6 creative bar-camps, 6 digital keynotes and 6 case studies from the Digital Innovation Asia Awards. The event will be focusing on 3 strategic points. They are:

  • To understand the market trends and how the top leaders are performing in the Asian travel market.
  • To find opportunities and mould the products and services observing the market trends.
  • To place the strategic game plan together online and offline with the lead players of the market.

Gracing this event, there will be 30 digital experts from Asia and China outbound travel markets. Being leaders of the field, they will share their knowledge and insights on how to further grow and expand the small travel businesses.

Sponsors promoting the event will enjoy multiple benefits:


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We have just launched, your gateway to Travel Trends & Insights

Here is a fantastic piece of news for all Travel Marketers, we have just launched, a B2B website for the travel industry. Here is TravHQ Launch from

Today, we are happy to let you know, that is now officially live. To set the background, it was one of those mornings when we were having a conversation with a leading hotel chain and they were aiming for a strong online campaign to increase the inflow of visitors to their properties. Midway during the dialogue we realized that somewhere most of the businesses are expecting technology & digital innovations to create immediate results. However, there is a sense of uncertainty in their decisions due to lack of awareness and direction. Follow - For the latest in Digital Travel Since then we have been exploring the developments around us, doing some research and our conversations with number of such travel brands in India have revealed that they are keen to discover, how to align their communication around all things digital and the impact it can potentially make on their businesses.

At, we will aggregate and review such developments that will guide travel brands across India & APAC in the time to come.

Travel Industry has been significantly impacted by the rapid rise of the MOBILE & CONNECTED traveller. The entire experience of discovering a destination, planning a trip and booking a hotel or even finding out nearby points of interest has completely shifted online. We are definitely not the first Online Travel Media to originate in India! There are some really good portals that are commentating on the pulse of travel but majority of them do have a specific focus. For us, our focus will be SMTD (Social, Mobile, Technology & Digital) and its significance for the travel industry. With our launch, we are also presenting a wide flavour of content for your consumption from Trends, Reviews to Campaigns. Do take for a spin and let us know what you think about it. If you do like what we are doing, feel free to subscribe to our newsletter & show us some social media love (Facebook Twitter Google Plus LinkedIn Instagram). Happy Reading!

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3 Common Problems Fixed With Elevator Maintenance

When someone thinks of an elevator breaking down, there are usually two very different scenarios that come to mind. One would be the scene from Tower of Terror where the elevator plummets thirteen stories causing the demise of everyone on board. The other scenario is much happier and has been portrayed in many television shows where two people are stuck in the elevator for hours and find that a new, passionate romance is blossoming between them. Both cases are far too dramatic and are extremely unlikely to happen in the little known, but extremely important, world of escalator and elevator maintenance specification. A trusted company will provide repair services for many common types of problems. No one wants to spend twenty minutes in the morning waiting for the elevator to take them from the twenty-third floor of their apartment building to the first. Long wait times are the most common complaint received. There are several possibilities as to what can be causing this. Defective relays and an old system are the two most likely culprits. An elevator system is much like a person: as it ages it no longer wants to climb up twenty-three flights. This should be when a building owner calls to have it replaced. The relays are the parts that instruct the elevator to go up and down and what floor to stop at. If it becomes old or damaged an elevator maintenance company can replace it with new ones that are guaranteed to help with the overall performance. Another problem is high energy costs. It takes something to power all of the elevators of the world, and electricity is usually what gets the job done. Just like an air conditioning unit, if the lift is too small or outdated, it will require more energy to power it, and, consequently, more money applied toward the electric bill. A company can repair and replace the motors and other parts of the system to help alleviate this costly problem. Overheating is the number one cause of a complete breakdown. The position of the control or mechanical system has much to do with this. Many are located outside of the buildings in which the lift is located. This can be a drastic problem when Mother Nature unleashes her fury. On warm days, it is extremely likely (since most mechanical rooms do not have central heating and air) that the system will become too hot and possibly cause someone to become stuck somewhere between floors. Having the company to relocate the mechanical system indoors in a room with adequate ventilation and humidity control will help decrease the amount of breakdowns from overheating tremendously. Elevator maintenance is a must for any building owner. It is extremely important in order to get everyone to the floor they need and, most importantly, it helps keep them safe whenever they are riding. With a trusted company doing the work, everyone’s minds can be at ease whenever those elevator doors close.

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SEOlympics: Top Marketing Blogs of India

Recently, Search Engine Journal decided to see what kind of content is being discussed and shared in India. Following several hours of research, they compiled a list of marketer blogs located in India based on subjective criteria like voice, content strategy, and quality.

I am glad to share with you that themarketingblog has made it to the list of Top Marketing Blogs in India published by Search Engine Journal. Considering that I haven’t been blogging regularly, the news comes across as a surprise to me. Perhaps, they would have also looked into the past content and conversations fueling from that.

I think the list includes some really good names, including a couple of blogs which are doing it for a living. Perhaps, the ranking comes as a wake-up call to rejig my blogging efforts.



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Panel Discussion at Social Media Week Bengaluru

This is coming in tad late, but I guess it’s still worth sharing :)

Earlier in February, I was invited by the Social Media Week team to curate few sessions on behalf of the Travel partner Lonely Planet India.

I curated 3 interesting sessions for the panel:



The last session i.e. the Debate on Sponsored Content and its usage in Social Media was hosted by yours truly. I had the company of industry stalwarts for this session and it turned out to be an exciting one indeed.


Vikram Ahuja from Byond Travels talked about how their travel start-up is using Social Media.


Jackson Fernandez, MD of WeGo India had some interesting thoughts on why “Paid Marketing” holds forte in Social Media Marketing.


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Panel Discussion on Digital India at Transforming India Conclave 2014

I recently had the opportunity to moderate a panel discussion on Digital India at the Transforming India Conclave at India Habitat Conclave. The discussion was an exciting one and some interesting comments came in from the panelists on the government’s proposed program and their expectations from the same.

Here is the video from the session talk. If you have been following the project and are excited with what it promoises, do let me know what are your thoughts in comments below.


Filed under Digital India