Author Archives: brandingguy

We have just launched, your gateway to Travel Trends & Insights

Here is a fantastic piece of news for all Travel Marketers, we have just launched, a B2B website for the travel industry. Here is TravHQ Launch from

Today, we are happy to let you know, that is now officially live. To set the background, it was one of those mornings when we were having a conversation with a leading hotel chain and they were aiming for a strong online campaign to increase the inflow of visitors to their properties. Midway during the dialogue we realized that somewhere most of the businesses are expecting technology & digital innovations to create immediate results. However, there is a sense of uncertainty in their decisions due to lack of awareness and direction. Follow - For the latest in Digital Travel Since then we have been exploring the developments around us, doing some research and our conversations with number of such travel brands in India have revealed that they are keen to discover, how to align their communication around all things digital and the impact it can potentially make on their businesses.

At, we will aggregate and review such developments that will guide travel brands across India & APAC in the time to come.

Travel Industry has been significantly impacted by the rapid rise of the MOBILE & CONNECTED traveller. The entire experience of discovering a destination, planning a trip and booking a hotel or even finding out nearby points of interest has completely shifted online. We are definitely not the first Online Travel Media to originate in India! There are some really good portals that are commentating on the pulse of travel but majority of them do have a specific focus. For us, our focus will be SMTD (Social, Mobile, Technology & Digital) and its significance for the travel industry. With our launch, we are also presenting a wide flavour of content for your consumption from Trends, Reviews to Campaigns. Do take for a spin and let us know what you think about it. If you do like what we are doing, feel free to subscribe to our newsletter & show us some social media love (Facebook Twitter Google Plus LinkedIn Instagram). Happy Reading!

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Filed under News

3 Common Problems Fixed With Elevator Maintenance

When someone thinks of an elevator breaking down, there are usually two very different scenarios that come to mind. One would be the scene from Tower of Terror where the elevator plummets thirteen stories causing the demise of everyone on board. The other scenario is much happier and has been portrayed in many television shows where two people are stuck in the elevator for hours and find that a new, passionate romance is blossoming between them. Both cases are far too dramatic and are extremely unlikely to happen in the little known, but extremely important, world of escalator and elevator maintenance specification. A trusted company will provide repair services for many common types of problems. No one wants to spend twenty minutes in the morning waiting for the elevator to take them from the twenty-third floor of their apartment building to the first. Long wait times are the most common complaint received. There are several possibilities as to what can be causing this. Defective relays and an old system are the two most likely culprits. An elevator system is much like a person: as it ages it no longer wants to climb up twenty-three flights. This should be when a building owner calls to have it replaced. The relays are the parts that instruct the elevator to go up and down and what floor to stop at. If it becomes old or damaged an elevator maintenance company can replace it with new ones that are guaranteed to help with the overall performance. Another problem is high energy costs. It takes something to power all of the elevators of the world, and electricity is usually what gets the job done. Just like an air conditioning unit, if the lift is too small or outdated, it will require more energy to power it, and, consequently, more money applied toward the electric bill. A company can repair and replace the motors and other parts of the system to help alleviate this costly problem. Overheating is the number one cause of a complete breakdown. The position of the control or mechanical system has much to do with this. Many are located outside of the buildings in which the lift is located. This can be a drastic problem when Mother Nature unleashes her fury. On warm days, it is extremely likely (since most mechanical rooms do not have central heating and air) that the system will become too hot and possibly cause someone to become stuck somewhere between floors. Having the company to relocate the mechanical system indoors in a room with adequate ventilation and humidity control will help decrease the amount of breakdowns from overheating tremendously. Elevator maintenance is a must for any building owner. It is extremely important in order to get everyone to the floor they need and, most importantly, it helps keep them safe whenever they are riding. With a trusted company doing the work, everyone’s minds can be at ease whenever those elevator doors close.

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Filed under Web 2.0

SEOlympics: Top Marketing Blogs of India

Recently, Search Engine Journal decided to see what kind of content is being discussed and shared in India. Following several hours of research, they compiled a list of marketer blogs located in India based on subjective criteria like voice, content strategy, and quality.

I am glad to share with you that themarketingblog has made it to the list of Top Marketing Blogs in India published by Search Engine Journal. Considering that I haven’t been blogging regularly, the news comes across as a surprise to me. Perhaps, they would have also looked into the past content and conversations fueling from that.

I think the list includes some really good names, including a couple of blogs which are doing it for a living. Perhaps, the ranking comes as a wake-up call to rejig my blogging efforts.



Filed under Web 2.0

Panel Discussion at Social Media Week Bengaluru

This is coming in tad late, but I guess it’s still worth sharing :)

Earlier in February, I was invited by the Social Media Week team to curate few sessions on behalf of the Travel partner Lonely Planet India.

I curated 3 interesting sessions for the panel:



The last session i.e. the Debate on Sponsored Content and its usage in Social Media was hosted by yours truly. I had the company of industry stalwarts for this session and it turned out to be an exciting one indeed.


Vikram Ahuja from Byond Travels talked about how their travel start-up is using Social Media.


Jackson Fernandez, MD of WeGo India had some interesting thoughts on why “Paid Marketing” holds forte in Social Media Marketing.


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Filed under Web 2.0

Panel Discussion on Digital India at Transforming India Conclave 2014

I recently had the opportunity to moderate a panel discussion on Digital India at the Transforming India Conclave at India Habitat Conclave. The discussion was an exciting one and some interesting comments came in from the panelists on the government’s proposed program and their expectations from the same.

Here is the video from the session talk. If you have been following the project and are excited with what it promoises, do let me know what are your thoughts in comments below.


Filed under Digital India

3 reasons why you should check out Greenrockstore

Greenrockstore is a new kid on the block offering custom merchandise, t-shirts and more! If you are a fan of games and TV shows such as Breaking Bad and Big Bang Theory then you must give these folks a try.

Here are 3 reasons why you must check them out:

1. Range of Colours – Love Green or Sky Blue? They’ve got a range of cool colours on offer beyond the usual ones like Red, Black etc.

2.  Customisation: If you don’t find what you are looking for, customise your t-shirts. Make one for yourself and choose your own colour, quote, where you want to place your logo and what not :)

3. Hoodies – This one is my personal favourite. They’ve got a bunch of hoodies  out on offer and with the winter setting in, it would be a good idea to pick a couple.

I was reading their founder Chetan Soni’s quote on and here is what he has to say about Greenrock:

Greenrock is an online merchandise venture started by Manas Chugh and me. We have  come up with an online merchandise store that caters to the breed of people who are ardent followers of a particular TV series or movies.

I am Sher Locked!

I am Sher Locked!


Goldamn mikshake.



Filed under Startup

A used Band-Aid in Flight Meal: Whose Fault it is?

While travelling to Raipur yesterday morning in the Indigo Airlines flight (6E 453), my fellow co-passenger Mr. Kamlesh Vyas found a used band-aid in his breakfast meal. Apparently, he had ordered  a vegetarian UPMA meal. Mr. Vyas was very upset on a seeing a used band-aid and he showed the meal to his fellow passengers including me.


The air-hostess on her part apologised and offered to replace the meal but the damage had been done already. I had ordered a vegetarian manchow noodles but didn’t have the heart to eat it after this incident. So did Mr. Vyas who simply said no to the replacement offered by the flight hostess.

Infact, while returning from Raipur yesterday via 6E 454, I preferred to skip the meal this time and opted for relatively safer options: cashew-nuts and lemonade. You become a little skeptical when something happens with you/around you :) Incidentally, Mr. Vyas was in the same-flight sitting right ahead of me again. I believe he opted for a soup this time.

He filed an official written compliment with testimonials from me and few other fellow co-passengers. We were asked to wait in the flight for few minutes as the flight captain wanted to have a word with us. I think they were doing their job nothing wrong about it. However, one of the ground-staff members  asked us to go as the aircraft had to be prepared for its next flight.

We went down with the ground-staff and requested him for a receipt of the complaint. He provided us with a Xerox of the complaint. We asked him about the escalation/solution and he mentioned that this will be routed to the central team. His answer was not definite and there was no clarity about the solution.

Some pics and open questions

  • How did the band-aid get into the meal in the 1st place?
  • Is it purely the Chennai vendor’s fault where the product is packaged. (The packaging box had the name of the company in Chennai).
  • In-flight staff are the last people to bear the brunt of the customers, but what can be done to curb such incidents? Are they trained to take care of such issues.
  • Is it that a lot that happens behind the scenes during packaging etc. which we as consumers do not know about?

The smart copy and branding :) Unfortunately, it creates an opposite reaction when incidents like these happen.


The band-aid in question. Quietly sitting in the magical world famous UPMA.



The ground-staff at Raipur with the meal.


The batch number and packaging date of the product. Everything good about it.

Barring this one-off incident, my experience with the airline has been very good so far. I would continue to travel with them, no question about that. Absolutely nothing against the staff, but such incidents need to be fixed.

I am hoping that the airline finds out how this happened and sets up a robust system in place to ensure incidents like these can be avoided in future.


Filed under Customer, customer service