Category Archives: Facebook

Facebook and India

Our team recently made a visual presentation which talks about ‘Facebook’ and its penetration in India. We have tried to cover some interesting insights via the presentation.

We hope you would like it 🙂 If you have any questions about the presentation or running a business and wanting to explore the potential of ‘Facebook’ feel free to get in touch with us. We would be glad to help.

Technology Partners: itemperance consulting

Image Credits: Eric Parker

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My Contribution at PaulWriter.com

I was given a kind invitation by Padmaja Nagarur from Paul Writer Strategic Services Pvt. Ltd. to contribute to their newly launched B2B portal www.paulwriter.com. The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. For more information, you can visit their website www.paulwriter.com.

Here is a write-up which was first posted exclusively at www.paulwriter.com. It talks about some of the aspects that your brand can consider before taking the plunge into ‘Facebook’.

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Facebook: ‘4’ tips for your brand to get it right

It was conceptualized as a small time college network where Harvard university students could share pictures and messages with their buddies. Time has passed by and since then, Facebook has grown to half a billion global users and would fall next only to China and India if it were a country. Talk about users or talk about brands – the adoption has been equally phenomenal! If users are creating profiles, sharing pictures and uploading videos, brands are building their Fan pages to attract and engage with their target audience.

Image Credits: Franco Bouly

Back home here in India, the story isn’t much different. Facebook has surged ahead of Orkut in terms of percentage growth rate and by the time this write-up goes live its strong Indian user-base of 12million+ people would have grown an inch closer to the popular rival Orkut.

With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering.

If you are still evaluating the platform and are trying to estimate the possible returns, here are a few tips which you would want to consider:

It doesn’t work for all – Business & Stakeholder Introspection

Creating a campaign on Facebook & nurturing an online community requires a lot of time and effort. As a conscious business owner, you would certainly want to equate ‘time/effort spent’ to returns. The bottom line is, Facebook isn’t a one size fits all solution. There would be businesses for whom Facebook presence is not at all a necessity.

Whether or not you need to be on Facebook depends on your industry vertical & the type of your product and service offering. A 10-second TV commercial for your moisturiser shampoo brand costs a tonne of rupees and that isn’t even targeted since your product is meant only for girls in the age bracket of 18-24.

Here on Facebook you can define your age group, demographics and then run a targeted campaign resulting in subsequent cost savings when compared to Print/TV advertisement.

On the other hand, if your prospects aren’t thriving on these communities building a dead brand-page isn’t perhaps worth the effort. The reason: Your people are simply not watching you because they aren’t there and even if somebody is he isn’t your target.

Define your expectations

Now that you have realized that your vertical fits into the Facebook schema, the next step is to define your objectives. These objectives are going to be a subset and combination of your top level business goals, expectations from the online medium and from Facebook as a social network.

Make a list of these objectives and prioritize these in the order of importance. Let us say, if you are a beverage company examples of some objectives could be:

  • Attract my target audience and build a loyal fan base.
  • Position my beverage as the favourite energy drink of youth
  • Provide a platform to my customers, where they can learn about our brand’s new offerings.
  • Create fun contest s and drive end-user participation

Synch your needs with Business functions

The next step is to map your expectations with respective business units. E.g. it could be a need arising from your marketing function or from HR or from operations. At the end of it, you need to understand what all my stakeholders require and which units do these stakeholders represent?

Set your Metrics

Lastly, a thorough set of metrics needs to be defined against which your brand’s performance on Facebook can be evaluated. It is absolutely vital, as these metrics will help in ROI calculation and deciding a future course of action. The success or failure criterion of your activities will depend on these metrics. Some examples of these metrics are:

  • Level of engagement of your brand and its definition
  • Relevance of rise/fall in number of page fans in a month’s time
  • Averages Likes and comments on your Facebook page
  • Click through rates for your Facebook ads.
  • Monthly traffic to your website from Facebook

Remember that any activity you need to justify to your cost centre should ideally have metrics in place.

Although it takes less than a minute to build your Facebook presence, these are some of the possible approaches you can take. What is your Facebook plan? Share your tips with us!

This exclusive guest post was written by Daksh Sharma is the Director and Co-founder at Iffort, a people centric digital marketing & a web-strategy consulting firm. For more information you can read his blog https://themarketingblog.wordpress.com and visit his company’s website www.iffort.com.

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Facebook & India

This is a statistical post, which collates data from various blog-posts, press-releases and news sites. The objective is to analyze the usage trends for one of the biggest sites on the Internet – Facebook and world’s second most populous country – India.

India has always been a vital country for Facebook’s growth plans. 8 million Indians are connecting on Facebook with their friends, family, and other people they know, both within India and around the globe.

Last month Facebook had announced the opening of their India office in Hyderabad. The critical aspect is that when it comes to India, there is a lot being said about the phenomenal growth demonstrated by us as a nation. However, by and large there is dearth of qualitative data which can be used by decision makers in the long run.

Some pointers

  1. YOY Growth – No. of Facebook users in India have grown from 1,561,000 in March 2009 to 7,809,800 in March 2010 marking an astronomical 400% rise.
  2. Monthly GrowthFrom February 2010 to March 2010, Facebook witnessed an 11.9% growth in India. (Numbers up from 6,342,800 in February 2010 to 7,095,760 in March 2010).
  3. Drop in an Ocean: These numbers at a global level constitute 2% of Facebook’s entire user-base approximately. (India’s 8 million is 2% of Facebook’s global user-base of 400 million).
  4. Facebakers.com: Additionally, a website called Facebakers.com presents the number of users on Facebook in India as 8,702,700. This website claims to be updated daily and that is why the numbers are higher than Nick Burcher’s study. The break-up has been made as follows: Number of male users on Facebook in India: 5,889,740 and Number of female users on Facebook in India: 2,589,600.
  5. Male Domination: As the website puts it 69% males access Facebook in India and 31% females access Facebook. 47% users in the (18-24) age bracket accesss Facebook and 31% users in the (25-34) access Facebook.
  6. Interestingly, according to Facebakers.com Facebook’s overall penetration in India is 0.76 % and the overall online penetration in India is 10.74 %.
  7. Californication: Number of Facebook users in California are 13,531, 540 almost 5 million more than India’s 8,702,700
pie_age_countriesIN__5
India Facebook Statistics Age Graph (via Facebakers.com)

What are the reasons that can be attributed towards Facebook’s phenomenal rise and Orkut’s epic fall? For how long do you think will this growth trend continue?

NOTE: This data has been referenced from various websites on the Internet and might not necessarily indicate the actual numbers.

Cross-posted at Iffort’s Blog

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Facebook vs Twitter (A Comparison)

With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook.

I was just  testing uberVU, a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least. uberVU displays results as the number of reactions across different platforms where reactions mean the number of ‘comments’ or ‘shares’ about a particular topic.

Overall there are about 477k reactions for Facebook on all platforms whereas twitter has 541k reactions in total. Continue reading

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Facebook will surge ahead in India

I was just reading an interesting news-story, published in today’s edition of Economic times. It compares Facebook & Orkut in India. The story which quotes data from Vizisense.com, predicts that inside 7 months Facebook should be able to overtake Orkut.

There was a time, when Orkut was a dominating force in India. If you trackback to 2005-2006,  you hadn’t even heard about Facebook.

The article rightly compares the Orkut > Facebook transition to Hotmail > Gmail’s. Although it emphasizes Orkut’s rapid decline in India some of the comparison parameters are quite interesting:

Comparison table: Facebook & Orkut

Continue reading

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