Category Archives: Media

Basics of Planning a Digital Marketing Campaign

I was recently asked by the ‘Small Enterprise’ magazine to contribute the ‘Digital Marketing’ special edition. I contributed this piece on the ‘Basics of Planning a Digital Marketing Campaign’.


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Twitter India Goes Global

In another panel discussion on IndiaPostLive, I had recently shared my views on Twitter India’s strategy for the general elections. You can view the discussion here

Twitter is planning to transplant some of its strategies for the 2014 India elections to other countries that are going to the polls soon, including Brazil and the USA. The platform was extensively used by many politicians during the recent elections to communicate with the public. Participate in the conversation as we discuss whether Twitter and social media in general will become a permanent feature in the electioneering plans of parties in the future.

A panel discussion on Twitter India's Election Strategy at IndiaPostLive

A panel discussion on Twitter India’s Election Strategy at IndiaPostLive

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Twitter Goof-ups: Conversation at India Post Live

I was recently invited by, India’s first web-tv to share my thoughts on Twitter Goof-ups by celebrities in India.

BJP candidate from Amethi Smriti Irani tweeted that the SO was drunk, setting off a #SoDrunk trend on Twitter. We take a look at similar Twitter goof-ups.


Here is the link to watch the discussion


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The New Wall Street-Indian CIOs’ Success with Social Media Marketing

I was recently quoted in the CIO magazine’s article titled: The New Wall Street-Indian CIOs’ Success with Social Media Marketing.

Excerpts from the news-story

According to Daksh Sharma, director and co-founder of Iffort, a web-strategy and digital marketing consulting firm, “There are conversations happening about your brand whether you like it or not. You can use social media channels to churn out data, discover trends and align these with your business strategy. But first you need to clear out the noise.”

  • Social media marketing is not the new kid on the block; it’s a dragon on your porch, waiting for you to tame it.
  • Despite social media emerging as tomorrow’s most important marketplace, few IT leaders have made it a priority.

To read the news story please visit here.


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India’s Buzziest Media Brand

Times of India has been given the ‘Buzzy 10 Award’ for catering to the consumer in a complete 360 degree way.

(Image clicked with KODAK EasyShare C653)

Congratulations for the award and thank you for making my morning ginger-tea Xtra special since childhood! Keep the good work on and on…


Filed under award, Branding, Media