Category Archives: News

Coming up: SmallBizPod’s Indian Entrepreneurship Special

In a couple of weeks from now, On Monday the 8th of October we’d have a special show on Alex Bellinger’s SmallBizPod show. This show would be an Indian Entrepreneurship special. SmallBizPod is UK’s first small business podcast and has served as a source of inspiration for entrepreneurs & start-up owners from across the globe. Alex Bellinger is UK’s most experienced practitioner in business-to-business public relations. Alex has been the host of 54 very special shows at SmallBizPod which include prominent names like Guy Kawasaki & Lord Billimoria to name a few.

To know more about SmallBizPod do check out my earlier post or visit SmallBizPod.

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Turned six months old & Freed.in

  • themarketingblog has turned six months old. Primarily focussed towards “technology” and “marketing”, the blog’s journey started in March 2007 and since then it has grown in strength. It is a privilege to engage in thoughtful conversations with blog readers and take the conversations off-line as they become more interesting. The comments have always kept the motivation flowing. Feel free to touch base with me, if you have any exciting ideas which can make the blog more interesting. Any comments on the blog posts be it content quality, design are more than welcome.

Coming up next Freed.in

  • In line with the philosophy of OSS Camp, Freed.in is a leading community event in the Indian sub-continent promoting freedom in technology, software and related domains.
  • The concept of Freed.in is to make free and open source software more visible to the entire world.
  • To coincide with the foundation day of Linux the annual event is held in the month of September.
  • This year’s event is being organized on September 28-29, 2007 at the School of Information Technology, Jawaharlal Nehru University Campus, New Delhi.
  • The range of topics vary from “Free and opensource tools for network and server security” to ” Debian-IN: Debian for Indic Languages”.
  • Mark your presence there. It is good stuff to learn, nice people to network with and best-of-all its for a good cause.

Last Week

Update : Just noticed that Gurunandan Bhat has a presentation on Using Movable Type 4.0 as a General Purpose CMS. Having attended sessions on WordPress.org and Drupal this one looks promising.

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Chak de India : Marketing Opportunity for India’s National Game

“Chak de India” is a big hit and experts are terming it as Shahrukh Khan’s best movie ever.

Probably it is time for Indian sports authorities to get into the act and ride on the movie’s success. Get some sponsors, promote the game & use Chak de India as a marketing tool.

Opportunity is up for grabs…

(image source: via nytimes)

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Pune sojourns

I’m back from Pune. As it always happens during these months, it was raining and the weather was great, blankets were out – yeah they’re. I was glad to catch up with buddies who had come in from all parts of the globe for the Convocation. Some thoughts from the very brief conversation(s) I had with my buddies about their experience(s)

  • Compared to techie MBAs the marketing dudes have made quick hops and have shuffled their organizations.
  • Majority of the guys believe that the single most important factor for job shift is “money” and it is followed by “job satisfaction”.
  • Most of the guys believe that stability is vital but is at par with fat salaries.
  • Many guys expressed their interest in entrepreneurial ventures at some point of time in their careers.
  • Guys with international placements expressed their disappointment over heavy tax cuts on their salary packages.

 

  • Majority of the guys expressed satisfaction with their current status. Although some of the said they’re not overjoyed with their salary packages but the very own fact that they had a thing or two to learn from their company was keeping the momentum going.

  • Out of 10 almost 7 guys have switched to a new company within the first 6 months.
  • From the entire batch only 10% of guys have stuck with their parent company.

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Leaving for Pune Tomorrow

I’d be in Pune from 14 – 16 August. I’d be attending convocation on 15th August in Pune Infotech Park, Hinjewadi.

See you in Pune on 14th.

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People, Pages and Fun – Cool Jimdo

Jimdo – Pages to the People

Three guys operating from Hamburg in Germany, are giving a bit of headaches to website masters, web-designer and developers. Their cool service “Jimdo” makes designing web-pages simple.

So simple, that even a 5 year child can do it with a few mouse clicks.

The fairy tale started when the three co-founder won a Business-Plan competition with which they pocketed 20,000 USD.

Jimdo is a free to use fun package, allowing even a lay-man to design visually appealling web-pages from scratch. Jimdo allows you to integrate pictures, videos and forms and do whatver you want in a few clicks.

29 year old Matthias, Jimdo’s co-founders talks about its philosophy :

When we were looking for a name of our company it was really important to us that all domains were still available, that the name would work internationally, that it’s short easy to remember, that the name would work internationally. From our perspective, Jimdo serves all these requirements it is an artificial name and has no meaning… (it’s the name)

Contrary to the popular belief, Jimdo is a new concept as it has never been so easy and beautiful to create and publish an own website with Jimdo.

Its three main advantages are:

1. It’s that easy to handle that it’s fun.
2. The created pages look beautiful, you can highly individualize the design (freedom in design).
3. You can integrate pretty much any kind of content you’d like to integrate, the Pages are especially beautiful with pictures (freedom in content).

End-users can easily create and publish their own free website. They can highly
customize their design, add as many pages as they want, move them in submenues if necessary, can integrate pretty much any kind of content (also flickr-images, youtube-videos, del.icio.us bookmarks, and any other kind of widget), protect their pages with several passwords, use the newslettersystem with linktracking, check with theit statistics how many people visited their Page, etc.

Revenue flows from Advertisements and JimdoPro (the Pro-version of Jimdo). It’s a small marketing team after-all and as many other web start-ups we’re trying to deliver a first class product that the users like that much, that they’ll spread the word about it 🙂

I’m still adoring the cool service. Way to go Jimdo.

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OSSCamp Delhi

OSSCamp Delhi is being organized on September 8th-9th, 2007 in Delhi. For more information about the camp, visit: http://www.osscamp.in

Are you coming ?

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