Basics of Planning a Digital Marketing Campaign

I was recently asked by the ‘Small Enterprise’ magazine to contribute the ‘Digital Marketing’ special edition. I contributed this piece on the ‘Basics of Planning a Digital Marketing Campaign’.


Filed under Media Mobile App Review

The Indian e-commerce space is very competitive and there are a bunch of online classifieds portals and apps out there. One of the most popular portals doing big is which is pushing forward the concept of ‘Make Your Phone a Sell Phone’. I quite like the ‘O Womaniya’ tv ad which highlights how you can use your OLX Mobile App to sell all the stuff at your home that you don’t need. is backed by Nasper and judging by the latest reports the classifieds portal is growing very fast. According to an article on, the website traffic has grown 55 times during the last 22 months. Considering that the article was written during August 2013, I won’t be surprised if the numbers are far more astounding by now.

I downloaded OLX Classifieds in Apple Store and the app has a very smooth experience which makes it simple for the users to post their ads on the portal. I quite liked the idea of a mobile app as you anyways need to take pictures of objects you want to sell (from your old Refrigerator to the music system at your home). The mobile app actually cuts down all the hassles of transferring pictures from your mobile to your desktop/laptop.

In simple steps your Ad goes live right from your mobile phone and enquiry calls start coming within minutes :)

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Here’s what I liked about the OLX mobile app:

  • The OLX app is GPS enabled and picks your location once you download the app
  • App is lightweight and comes with an intuitive clean UI
  • The colourful icons make the user experience very rich
  • The navigation is seamless making the product search very simple
  • For any listing that you like, you can directly ‘Call’ the poster of Ad
  • While posting an add, you have an option of adding upto 4 pictures right up from your cellphone
  • Around Me Feature: Want to see what’s being sold around you? Check out the Around Me tab :)

Not on iOS? OLX application is available across devices and on Android, BlackBerry, Amazon app stores as well. More about that here.




Filed under Mobiles

Planning a Digital Campaign 101

Recently, I was invited by Small Enterprise Magazine to contribute my thoughts for the Digital Marketing Special edition. Click here to view the PDF of the May 2014 edition.

Here is a full text excerpt of the same article:

Planning an effective digital campaign is a vital cog in any marketer’s wheel. Every year we see innovative digital campaigns that steal the limelight & make it to the list of top campaigns. These campaigns boost the brand value and deliver unique experiences that create a long-term stakeholder impact. Continue reading

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Twitter India Goes Global

In another panel discussion on IndiaPostLive, I had recently shared my views on Twitter India’s strategy for the general elections. You can view the discussion here

Twitter is planning to transplant some of its strategies for the 2014 India elections to other countries that are going to the polls soon, including Brazil and the USA. The platform was extensively used by many politicians during the recent elections to communicate with the public. Participate in the conversation as we discuss whether Twitter and social media in general will become a permanent feature in the electioneering plans of parties in the future.

A panel discussion on Twitter India's Election Strategy at IndiaPostLive

A panel discussion on Twitter India’s Election Strategy at IndiaPostLive

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Filed under Media, twitter

Twitter Goof-ups: Conversation at India Post Live

I was recently invited by, India’s first web-tv to share my thoughts on Twitter Goof-ups by celebrities in India.

BJP candidate from Amethi Smriti Irani tweeted that the SO was drunk, setting off a #SoDrunk trend on Twitter. We take a look at similar Twitter goof-ups.


Here is the link to watch the discussion


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Filed under Media

Social Media Marketing For Health Insurance Industry

Health Insurance marketing has always been perceived as a challenging subject. The key players in the health insurance industry have been dealing with prominent issues such as consumer trust and category education. At Iffort, we have created a presentation which covers 5 Must Do’s for Health Insurance Players on social media to ensure trust, seek attention and create impact!

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Filed under Social media

Nude Audio Launches in India

Cross-posted from Tech & Travel Stories:

I think the days of listening music on CDs & USB devices are fast numbered as we all enjoying streaming music online these days. With the the need to power audio on mobile devices, the adoption of bluetooth speakers in India is rapidly rising with music listeners in the country, being split across two categories: “The Die-hard JBL Flip lovers” and the affluential ones who prefer “The Bose Sound Link Mini”. Bose is by far the best in the league and has little or no competition! However, it’s iconic status comes at a high cost which literally makes it out of reach of many.

In the under 10,000 price bracket JBL flip series has reached a cult status as it’s capable of generating extremely loud sound with a very good bass effect. The Flip has 2 variants, the original Flip and its successor JBL Flip II.

Nude Audio Move series, launched recently in India in collaboration with Brand Eyes Pvt. Ltd. is a smart option for music lovers who are also fashion conscious. The bluetooth speaker is selling through the retail outlets of Intersection stores in India and is available online for purchase on and Flipkart.

Looks can kill! I won't be surprise if people buy both brothers i.e. M & L together :)

Looks can kill! I won’t be surprised if you end up buying both the brothers i.e. M & L together :)

Nude Audio Move is available in two sizes Nude Audio Move M and Nude Audio Move L and as the name suggests both have different sizes fitting different purposes. I like to play loud music and the Nude Audio with its 2 drivers and a sub-woofer is capable of blowing a big room with its sound quality. Both the speakers are available in two colour choices, Mint & Coral with Nude Audio Move L priced at Rs. 6,399/- at an inaugural discount of 20% on Flipkart.

Nude Audio Move L can fit into a relatively large backpack but I don't think you would like to carry it everyday from home to office. It's apt for home usage.

Nude Audio Move L can fit into a relatively large backpack but I don’t think you would like to carry it everyday from home to office. It’s apt for home usage.

Nude Audio M & L Box packaging

Nude Audio Move M & L Box packaging

I won’t get into the tech-specs you can google and read that but a couple of things I really liked as a former JBL flip user are its battery back-up and USB connectivity. JBL Flip has a DC charger which is a convenience problem and has relatively small backup of 5 hours. Nude Audio Move on the other hand has an astounding 8-hour lithium ion battery which is huge. You could survive for long-time without the need to charge!!

With its supreme looks, sound output and killer price I think Nude Audio is one beast of a device. It’s large for sound output but compact for space. In my opinion it is a perfect replacement for your home audio system.

However, if you’re short on space and have a budget crunch, you can consider the smaller version i.e. The Nude Audio Move M series. It comes at a throw-away price of Rs. 3,279 on Flipkart. Now this is 1500 grand cheaper than JBL Flip and this means a lot for low budget consumers.

Nude Audio Move M is very very portable :)

Nude Audio Move M is very very portable :)

With it's sleek looks and fashionable cool quotient you won't mind adding this accessory :)

With it’s sleek looks and fashionable cool quotient you won’t mind adding this accessory :)

Nude Audio Move M

A nylon carrying cord makes the Bluetooth speaker both portable and versatile — hang it, clip it, toss it, lean it or lay it flat.

With it’s uber-cool looks, freedom of wireless music, competitive price and a unique name to remember, Nude Audio is here to put serious dents in the JBL flip market. I would say just go grab it, as these are dope speakers and you’d be obsessed with yours :)

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Filed under Product Launch