Tag Archives: Facebook

3 Ways to Analyze Facebook Fan Page Traffic

NOTE: I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community http://www.paulwriter.com. Here is the version that is live on the website.

If your brand has a website, you would definitely want to analyze its performance in terms of visitor traffic, its navigation patterns, where the visitors are coming from etc. Based on the analysis of parameters like these, you would want to measure the success ratio of your site. Subsequently these indices would help you in doing a real time check, refining your website goals and making changes to your overall strategy by plugging it back into the website. Such changes could be design level changes or content level changes.

Moving beyond your website, the concept of analytics is also strongly applicable to your other online initiatives as well. The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel.

When it comes to Facebook, the social networking platform is no different. Your brand has a Facebook fan page and you have a bunch of folks who like your company’s official ‘Facebook’ page. You have been posting updates on your Facebook fan page but do not have a clear idea about measuring the response to your activities.

With a few simple yet effective methods, you can measure the level of interactivity of your Fans on the Facebook page:

#1 Using Facebook Insights

A little while back Facebook had announced the improved version of Facebook insights which provides better metrics for Facebook developers and page administrators. The new version has many features which include Page tab analytics, track Facebook sharing and Likes on your own blog or website.

Facebook insights are located on the left sidebar of a fan page and can be accessed by the page administrators.

Facebook Insights

Fan Growth Graph

You can monitor the monthly growth graph of your fans, fans that are being added on a daily basis and the overall rise in fans.

Facebook Fan Growth

Fan Demographics

If you want to position a page towards a particular demographic you can see how many males or females are interacting. The screen below shows that the bulk of the interaction happens in 25 – 34 age groups and the trend holds true for both the males and females category.

Fan Demographics

Fan Geography

Since this is basic data, you might want to dig a little deeper and find out more about the geographic trends like where your fans are coming from. As seen by the figure below Mumbai and Delhi are two of the most popular cities for this fan page. So, if your target audience is from Chennai then you need to figure out how you can position your updates and make them more appealing to the visitors from a particular geography.

Level of Interactions

You can also gauge the type of interactions preferred by your fans i.e. Likes, Comments or even un-subscribes on your page. E.g. it is a matter of concern for a page administrator if the value of un-subscriptions in a week is more than 0 over a consistent period.

Level of Interactions

#2 Using 3rd Party Tools

Other than Facebook’s integrated insights dashboard there are many vendors who provide tools that help the administrators to track activity on their Facebook pages. These tools build on the core philosophy of limitations with Facebook’s own measurement service.

Webtrends Facebook Analytics

Using Facebook’s FBML application you can set up a custom tab which supports HTML language. The limitation with Facebook analytics is it doesn’t quite tell you in detail what happens on the custom tabs. Facebook Insights just shows you the % views received by each one of your tabs.

The Facebook Analytics solution by webtrends captures all the transactional details including custom tabs and flash applications. Similarly if you are running a custom application or are using your Facebook page to drive email sign-ups it can be easily measured by webtrends.

Web Trends Facebook Analytics

#3 Using Google Analytics

If you are a hard-core user of Google analytics and crave for its functionalities then you can integrate its comprehensive set of features with your Facebook fan page. What it means is that you can get insights on your fan pages like visitor statistics, traffic sources, visitor country, keyword searches with all other powerful reporting & maps overlays etc.

To get Google analytics working for your Facebook fan-page, you can follow these steps:

* The first thing that we need to do is setup Google analytics account in-case it is not already setup.
* Then you need to set tracking images and generate custom code.
* The generated code can be placed inside Facebook pages using the FBML application. Google Analytics will track all visits to pages including those pages where the code has been inserted.
* The solution has been created by a London based web-development company for further inputs you can read their detailed blog-post. Another simpler version is available at socialmediaexaminer.com.

It is time for your two cents

If you are aware of other ways and sources through which we can measure the interactions, visitor traffic & other data on Facebook fan page then do let us know and we would be more than glad to include it in this thread.

This exclusive guest post was written by Daksh Sharma is the Director and Co-founder at Iffort, a people centric digital marketing & a web-strategy consulting firm. For more information you can read his blog and visit his company’s website Iffort.

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Facebook and India

Our team recently made a visual presentation which talks about ‘Facebook’ and its penetration in India. We have tried to cover some interesting insights via the presentation.

We hope you would like it 🙂 If you have any questions about the presentation or running a business and wanting to explore the potential of ‘Facebook’ feel free to get in touch with us. We would be glad to help.

Technology Partners: itemperance consulting

Image Credits: Eric Parker

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Facebook & India

This is a statistical post, which collates data from various blog-posts, press-releases and news sites. The objective is to analyze the usage trends for one of the biggest sites on the Internet – Facebook and world’s second most populous country – India.

India has always been a vital country for Facebook’s growth plans. 8 million Indians are connecting on Facebook with their friends, family, and other people they know, both within India and around the globe.

Last month Facebook had announced the opening of their India office in Hyderabad. The critical aspect is that when it comes to India, there is a lot being said about the phenomenal growth demonstrated by us as a nation. However, by and large there is dearth of qualitative data which can be used by decision makers in the long run.

Some pointers

  1. YOY Growth – No. of Facebook users in India have grown from 1,561,000 in March 2009 to 7,809,800 in March 2010 marking an astronomical 400% rise.
  2. Monthly GrowthFrom February 2010 to March 2010, Facebook witnessed an 11.9% growth in India. (Numbers up from 6,342,800 in February 2010 to 7,095,760 in March 2010).
  3. Drop in an Ocean: These numbers at a global level constitute 2% of Facebook’s entire user-base approximately. (India’s 8 million is 2% of Facebook’s global user-base of 400 million).
  4. Facebakers.com: Additionally, a website called Facebakers.com presents the number of users on Facebook in India as 8,702,700. This website claims to be updated daily and that is why the numbers are higher than Nick Burcher’s study. The break-up has been made as follows: Number of male users on Facebook in India: 5,889,740 and Number of female users on Facebook in India: 2,589,600.
  5. Male Domination: As the website puts it 69% males access Facebook in India and 31% females access Facebook. 47% users in the (18-24) age bracket accesss Facebook and 31% users in the (25-34) access Facebook.
  6. Interestingly, according to Facebakers.com Facebook’s overall penetration in India is 0.76 % and the overall online penetration in India is 10.74 %.
  7. Californication: Number of Facebook users in California are 13,531, 540 almost 5 million more than India’s 8,702,700
pie_age_countriesIN__5
India Facebook Statistics Age Graph (via Facebakers.com)

What are the reasons that can be attributed towards Facebook’s phenomenal rise and Orkut’s epic fall? For how long do you think will this growth trend continue?

NOTE: This data has been referenced from various websites on the Internet and might not necessarily indicate the actual numbers.

Cross-posted at Iffort’s Blog

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Facebook vs Twitter (A Comparison)

With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook.

I was just  testing uberVU, a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least. uberVU displays results as the number of reactions across different platforms where reactions mean the number of ‘comments’ or ‘shares’ about a particular topic.

Overall there are about 477k reactions for Facebook on all platforms whereas twitter has 541k reactions in total. Continue reading

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Facebook will surge ahead in India

I was just reading an interesting news-story, published in today’s edition of Economic times. It compares Facebook & Orkut in India. The story which quotes data from Vizisense.com, predicts that inside 7 months Facebook should be able to overtake Orkut.

There was a time, when Orkut was a dominating force in India. If you trackback to 2005-2006,  you hadn’t even heard about Facebook.

The article rightly compares the Orkut > Facebook transition to Hotmail > Gmail’s. Although it emphasizes Orkut’s rapid decline in India some of the comparison parameters are quite interesting:

Comparison table: Facebook & Orkut

Continue reading

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Criticising Social Media ?

Criticizing social media?

Are you doing so for any of the following reasons:

  • Because you think this is a buzzword which will eventually die-down
  • Because your mind tells tells you that there’s nothing to social media beyond twitter, blogs and Facebook
  • Because every second person you have seen on twitter claims to be a social media evangelist or a catalyst
  • Because you do not seem to understand the differences and similarities between digital media and social media
SocialMedia
Image by Laughing Squid via Flickr
  • Because you are fed up of blog-posts talking about socialmedia ROI & budgets and don’t understand what is the ROI
  • Because you see brands jumping on social media bandwagon and you fail to understand what they’re gaining out of it
  • Because you witness endless talks about conversations, communities, content
  • Because you are trying to understand the meaning of terms of ‘social’ and ‘media’ and combined together
  • Because you discuss your problems with consultants and every time you talk to them there’s more confusion than ever before

Rather not do it as it is more a perception issue than anything else !!  Understand  Social Media as a Philosophy and its application as a Culture.

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Indians in Social Media (2009)

By-and-large most of us would agree with that  Social media is still in a nascent stage in the Indian context and there is a lot that remains to be explored in the Social media space.

Having said that the ripples in the social media wave created by many Indians involved are ensuring that Social Media is taken to the next level.

Note: For (businesses [small or large] or individual/s) who are trying to understand the online medium and how they can use it.  You should definitely follow these guys, not because some of them qualify as so-called thought leaders, but since they’re early-starters, they might have a degree of influence on your mind with their observations. Continue reading

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Filed under Social media, Social Media Conversation, social media india, Web 2.0