NOTE: Cross-posted from Iffort’s Blog
Hindustan Times has published a story today which features our recent research on Facebook fan pages in India. The newspaper cites our research in the article titled, “Traffic cops get Facebook facelift”.
Quotes from the story:
A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday, declared Delhi Traffic Police and MTV India as the most active and popular brands respectively.
Iffort recently conducted a similar study on brands, using Twitter, another popular social networking site.
Iffort Consulting selected and reviewed Facebook fan pages of 25 select brands from several industry verticals, including media, consumer durables and publishing for over a month.
We kept an eye on the posts of the brands for over a month and found average 13 wall posts from the administrator of Traffic Police in a day. This is really amazing,” said Daksh Sharma, director, Iffort.
To read the full-story please visit the online link on Hindustan times website. If you would like to read our study, you can download it here.
Our team recently made a visual presentation which talks about ‘Facebook’ and its penetration in India. We have tried to cover some interesting insights via the presentation.
We hope you would like it 🙂 If you have any questions about the presentation or running a business and wanting to explore the potential of ‘Facebook’ feel free to get in touch with us. We would be glad to help.
Technology Partners: itemperance consulting
Image Credits: Eric Parker
Filed under Facebook, Iffort
This is a statistical post, which collates data from various blog-posts, press-releases and news sites. The objective is to analyze the usage trends for one of the biggest sites on the Internet – Facebook and world’s second most populous country – India.
India has always been a vital country for Facebook’s growth plans. 8 million Indians are connecting on Facebook with their friends, family, and other people they know, both within India and around the globe.
Last month Facebook had announced the opening of their India office in Hyderabad. The critical aspect is that when it comes to India, there is a lot being said about the phenomenal growth demonstrated by us as a nation. However, by and large there is dearth of qualitative data which can be used by decision makers in the long run.
- YOY Growth – No. of Facebook users in India have grown from 1,561,000 in March 2009 to 7,809,800 in March 2010 marking an astronomical 400% rise.
- Monthly Growth – From February 2010 to March 2010, Facebook witnessed an 11.9% growth in India. (Numbers up from 6,342,800 in February 2010 to 7,095,760 in March 2010).
- Drop in an Ocean: These numbers at a global level constitute 2% of Facebook’s entire user-base approximately. (India’s 8 million is 2% of Facebook’s global user-base of 400 million).
- Facebakers.com: Additionally, a website called Facebakers.com presents the number of users on Facebook in India as 8,702,700. This website claims to be updated daily and that is why the numbers are higher than Nick Burcher’s study. The break-up has been made as follows: Number of male users on Facebook in India: 5,889,740 and Number of female users on Facebook in India: 2,589,600.
- Male Domination: As the website puts it 69% males access Facebook in India and 31% females access Facebook. 47% users in the (18-24) age bracket accesss Facebook and 31% users in the (25-34) access Facebook.
- Interestingly, according to Facebakers.com Facebook’s overall penetration in India is 0.76 % and the overall online penetration in India is 10.74 %.
- Californication: Number of Facebook users in California are 13,531, 540 almost 5 million more than India’s 8,702,700
- India Facebook Statistics Age Graph (via Facebakers.com)
What are the reasons that can be attributed towards Facebook’s phenomenal rise and Orkut’s epic fall? For how long do you think will this growth trend continue?
NOTE: This data has been referenced from various websites on the Internet and might not necessarily indicate the actual numbers.
Cross-posted at Iffort’s Blog
I was just reading an interesting news-story, published in today’s edition of Economic times. It compares Facebook & Orkut in India. The story which quotes data from Vizisense.com, predicts that inside 7 months Facebook should be able to overtake Orkut.
There was a time, when Orkut was a dominating force in India. If you trackback to 2005-2006, you hadn’t even heard about Facebook.
The article rightly compares the Orkut > Facebook transition to Hotmail > Gmail’s. Although it emphasizes Orkut’s rapid decline in India some of the comparison parameters are quite interesting:
Comparison table: Facebook & Orkut