Some of the points discussed in the report are very valid and a great learning resource for all organizations which are struggling to drive their ‘Web 2.0‘ initiatives. It is a must-read for the so called decision makers and tier – 1 executives in SMEs. As Steve Clayton correctly points out the report doesn’t mention ‘Twitter‘ until the end where McKinsey’s twitter id is shared for extension of conversation. But that seems to be the only aspect which has not been addressed.
Moving on, here is a small attempt to present my understanding of some of the points captured in the post. The focus is to compare the difference between traditional IT tools and Web 2.0 technologies: