Tag Archives: twitter india

Twitter India Goes Global

In another panel discussion on IndiaPostLive, I had recently shared my views on Twitter India’s strategy for the general elections. You can view the discussion here

Twitter is planning to transplant some of its strategies for the 2014 India elections to other countries that are going to the polls soon, including Brazil and the USA. The platform was extensively used by many politicians during the recent elections to communicate with the public. Participate in the conversation as we discuss whether Twitter and social media in general will become a permanent feature in the electioneering plans of parties in the future.

A panel discussion on Twitter India's Election Strategy at IndiaPostLive

A panel discussion on Twitter India’s Election Strategy at IndiaPostLive

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Filed under Media, twitter

Indian Companies on Twitter – A Usage Study

We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ‘9’ verticals and analysed them on different quantitative & qualitative parameters like no. of tweets, tweet type, conversation type.

Aaron from Money life has written an interesting news-piece featuring this study.

Quotes from the Money Life article

Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

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Filed under Iffort, twitter, Web 2.0