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Basics of Search engine optimization (SEO)

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The fact that still a bulk of the audience use the INTERNET primarily to search for information, gives a fair idea about about the prominence of search engines.

I thought it would be good to take a re-look at some of the very general tips on search engine optimization/search engine visibility for businesses. With the advances in Web 2.0 (social apps), the dynamics of search engines have changed a lot but in my opinion, the plain old fact that a lot of your customers are searching for you online, still remains the same. Today, the search engine optimization activity needs to be integrated very tightly with the overall goals of your business.

SEO Definition: SEO aka Search engine optimization is a set of activities which when executed correctly, help your website to rank better for specific keyword queries on search engines.

A broader set of activities are associated with SEO (Planning, Objectives, Strategy, Execution, Metrics), but just to get started, you can break-down an SEO project into smaller parts with further diversification at subsequent stages.

Planning

What do I want from SEO

For a lot of people search engine optimization is nothing more than getting into the top ’10’ rankings on Google.This is a classic case, because ‘Rankings’ are just a part of  SEO and scaling up can be very hard for a new business during the initial stages. So before jumping on and saying, I want more traffic & higher rankings qualify your goals and try to be as clear as possible.

e.g. of a goal – I want to increase my sales leads through web-traffic. If you’re very specific, further classification would mean I want to increase my sales leads by 20% in the next 4 months.

With this as an input, you can now plan your search engine optimization activities in the appropriate direction. Continue reading

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