Tag Archives: YouTube

Social Media and Blog Camp – Courtesy Delhi Bloggers Bloc

Come June 7th and we’d witness another one-day unconference on social media and blogging. Its the social media and blog camp by Delhi Bloggers Bloc.

About the Event

DBB Social Media & Blog campA one-day semi-camp style “unconference”* which brings together stakeholders and audiences of social media and blogging. The wave of social media in India (which includes Facebook, Myspace, Twitter, LinkedIn, Ryze, Orkut, YouTube, Flickr and many more) has led to a huge interest in the personal and business implications of this here-to-stay form of interaction.


Date : 7th June’08 (Saturday), 9:30am – 5:30pm

Indiatimes office,
Times Internet Ltd.
I World , Opp. DLF Golf Course,
DLF City Phase V,
Gurgaon, Haryana – 122005

The venue is wifi enabled and has an auditorium, projectors and a board room for parallel tracks if the need arises.

Target Audience/ Attendees

Journalists, marketers, techies, entrepreneurs, application developers, bloggers, blog readers.


For registration visit: http://socialcamp.eventbrite.com/

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Social Media Scores over Mass Media Again

Are you a budding singer? Have you been rejected by one of the reality music shows? Is it curtains for you?

Nah.. think twice before actually coming to the conclusion that it is the end of the road for your singing career. The main-page story about Dr K Chaudhry in today’s Metro Now grabbed my attention. Continue reading


Filed under Web 2.0

Social Media trumps Mass Media?

Have you seen Pepsi‘s newest ad which is a spoof on Akshay Kumar‘s coke advertisement? Yeah the same ad which picks up from Akshay Kumar left us in the Thumbs up commercial.

Pepsi has certainly marked the rise of a new dawn with its ‘Youngistan Campaign’ by releasing the advertisement on YouTube before it actually hit the mass media.

The ad was prepared before IPL and was ready for launch on the mass media platform. As IPL still had sometime, thats when the Pepsi decided to zero in on YouTube.

  • The concept behind Youngistan, the war b/w old and new was one of the reasons for selecting a new format. Youngistan is all about cool and young people and in India a heavy bunch of netizens are youngsters.
  • It has hit the target audience in no time and ad posting didn’t cost a penny.
  • The release has had a big time viral effect and is being reciprocated across multiple places.

Its a first for the Indian companies and definitely an example for others to follow. It would be too early to lookat the comparison statistics between the two different forms of media. However, if you’ve a product with internet penetration here’s one option for you to consider.

Related Youtube India Launch

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Filed under Product Marketing