The New Wall Street-Indian CIOs’ Success with Social Media Marketing

I was recently quoted in the CIO magazine’s article titled: The New Wall Street-Indian CIOs’ Success with Social Media Marketing.

Excerpts from the news-story

According to Daksh Sharma, director and co-founder of Iffort, a web-strategy and digital marketing consulting firm, “There are conversations happening about your brand whether you like it or not. You can use social media channels to churn out data, discover trends and align these with your business strategy. But first you need to clear out the noise.”

• Social media marketing is not the new kid on the block; it’s a dragon on your porch, waiting for you to tame it.
• Despite social media emerging as tomorrow’s most important marketplace, few IT leaders have made it a priority.

To read the news story please visit here.