Tag Archives: News and Media

Recruiting Lessons from Google

How does Google manage to be different everytime 🙂 Their recruitment advertisement in today’s Times of India Ascent is another example that !

The world’s no.1 search-engine company has positioned itself as a startup in this job-advertisement.

The catch line says ‘Start-up company with manpower, funding an ideas seeks entrepreneur‘.

A thing or a two to learn for the modern-companies:

Comfort feel for your potential employees
Learn how to position yourself even if you aren’t a startup anymore. Provide a start-up comfort factor to your potential recruits. Talk about the open-culture, encouragement for entrepreneurship and things like that.

Startup tag works well
Jumping on the big company bandwagon is easy. Staying on with your current start-up tag is tough.

They say it works both ways. A company’s screening process includes relevant experience, educational background and similar parameters. OTOH, a candidate screens the right companies for his job. ‘Culture’ is a vital ingredient of his company-screening process.

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Filed under Branding, Jobs, Tech

My Dear Consultant – Think About It !

Confused office worker

Imagine the story of a confused guy from an enterprise. Some-one who isn’t a typical unaware customer anymore. Some-one who’s using the power of internet to get ground-insights about the stuff that he really wants.

A few weeks back…

I am a common man, a common small business-owner. I like exploring the developments that are happening around me. I like trying out things that fit the needs of my business and actually provide value to my unit.

One day..

With dreams of making it big and hopes of benefitting from the ‘web-wave’ I thought of approaching a top-notch consultant one day.

Now…

Poor me, why am I being taken for a ride by my so called ‘niche’ consulting firm? What wrong did I do? Was my research in-adequate? Or was I over-expectant? Oh no, perhaps they never understood what I wanted to achieve. Or perhaps, the set of tools, tactics and methodologies are so powerful that I’d be a fool if I do not follow them.

His Thoughts..

My consultant is so convinced that:

  • I should be present on social-network.
  • I should use a micro-blog like ‘Twitter’.
  • I should write a blog
  • I should ‘Ajaxify’ my current website
  • I should jump into the conversation
  • I should use a Wiki for enterprise-collaboration

And do what not & what not…

Why

‘But Why? ’ That’s the simple question that I have been asking everybody. Why should I do it?

My company is following the open-culture of communication. Why do I need the barrier of technology to talk via a Wiki when I can do that in person? Is there are any social-network that serves my focused interests?

The Reason

Something which he hasn’t been able to tell convincingly. I like exploring things deep-down. With tight-budgets I believe that there should be a strong reason for adoption of any new trend. Just because everyone is doing it therefore I should also do it is a rubbish reason for me.

What do you say my friend? I know you’re a busy man ! Perhaps, if you get sometime you should think about it. I know you’re telling the whole world about flexibility of web2.0, social-media and things like that. But the fact is I’ve become a little wiser too. I have also learnt a thing or a two from the traits.

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Filed under Consulting