Tag Archives: Computer software

Applying the Johari Window to a s/w Product

Reading a wonderful piece on Johari Window at psychcentral made me think about its application to a s/w product.

With full respect to the author I do believe that the self of typical software beta can be compared with a human being’s self.

The Story

Public: A common set of features that are visible to both my market and myself.

e.g. – I am a project-management system. Everyone knows that I offer excellent flexibility in a collaborative environment and assist teams in priority assignment of tasks.

Hidden: Set of features which only I know but my market i.e. my target audience/prospective customers do not know.

e.g. – While I know that I can be integrated as a plugin to many IDEs not many in my market are aware of that.

Johari Window

Johari Window

Blind: Things which are known to my market but I am myself unaware of them.

e.g. – Cross-functional teams find me very easy to use. I am unaware of it because I belong to the other side of the coin. My market helps me discover these features.

Undiscovered: It is the zeal to achieve this. Set of attributes, properties, features which neither me or my market not. Hidden/unknown to everyone.

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