Enjoy this fantastic BNET video as Communications coach Carmine Gallo talks about the various techniques that Apple CEO Steve Jobs uses to captivate and inspire his audience. Terrific video on presentation structure and performance.

We’re all aware of the relevance of meaningful tags & hyperlinks that need to be inserted in a blog-post. While writing a blog-post a bloggers needs to spend time & effort thinking about appropriate tags which would make it easy for other bloggers to locate the blog-post.

A powerful plugin from Zemanta enables bloggers to focus on ‘writing’ while it takes care of their hyperlinking, images and tagging needs. (more…)

Have you seen Pepsi’s newest ad which is a spoof on Akshay Kumar’s coke advertisement? Yeah the same ad which picks up from Akshay Kumar left us in the Thumbs up commercial.

Pepsi has certainly marked the rise of a new dawn with its ‘Youngistan Campaign’ by releasing the advertisement on YouTube before it actually hit the mass media.

The ad was prepared before IPL and was ready for launch on the mass media platform. As IPL still had sometime, thats when the Pepsi decided to zero in on YouTube.

• The concept behind Youngistan, the war b/w old and new was one of the reasons for selecting a new format. Youngistan is all about cool and young people and in India a heavy bunch of netizens are youngsters.
• It has hit the target audience in no time and ad posting didn’t cost a penny.
• The release has had a big time viral effect and is being reciprocated across multiple places.

Its a first for the Indian companies and definitely an example for others to follow. It would be too early to lookat the comparison statistics between the two different forms of media. However, if you’ve a product with internet penetration here’s one option for you to consider.

Related Youtube India Launch

Fed up with my usb-internet device, I’ve been trying to connect with the customer care executives of the company behind it. Its only a pity that all my attempts have proved futile so far. For a product which is essentially an ‘internet access device’, can’t we create multiple channels for customer interaction or try to think of a more smoother process for customer interaction ? (more…)

Imagine how does it feel to catch up with your favorite cricketer. Only one emotion - you are on top of the world :)  I caught up with the spin maestro Shane Warne at the Bangalore airport. Shane Warne was in town for the IPL inauguration ceremony.

My Spicjet flight had reached bangalore on time. However there was some delay in baggage collection as there was tech. issue with the conveyor belt. The wait was frustrating for all the passengers on board. As it turned out, the wait was worthwile.

‘Web 2.0′ and related concepts have been the most heard, most searched and most talked about terms on the web & otherwise. Since the time I first heard about ‘Web 2.0′, I have seen and read so many complex definitions that some-times I really wonder how difficult it must be to average ‘Joe’ to understand all the Geeky stuff.

(Search frequency for Web 2.0 across a span of last 5 years) (more…)