Chak de India : Marketing Opportunity for India’s National Game

“Chak de India” is a big hit and experts are terming it as Shahrukh Khan’s best movie ever.

Probably it is time for Indian sports authorities to get into the act and ride on the movie’s success. Get some sponsors, promote the game & use Chak de India as a marketing tool.

Opportunity is up for grabs…

(image source: via nytimes)


Filed under marketing, News

8 responses to “Chak de India : Marketing Opportunity for India’s National Game

  1. Chak de India is a very good movie. I watched it for 5 times! Bollywood should come with such a bold and new subjects. People will definately accept such a good films.

  2. A very good blog, I really loved the content. I have forwarded this blog to all of my friends. Please keep posting such a nice stuff. It is simply a greate blog.

  3. Its really a motivational movie.
    In many aspects!

  4. AG

    Chak De sure is becoming inspirational. India bt Sri Lanka 20-0 recently and no points for guessing the game 🙂

  5. Vishal Khetwani

    There definitely lies an opportunity of revival for Indian Sports but its just not the question of not having sponsors. A quality team is built not only by quality players, good sponsors but also by quality administration. No sport can become big unless it has good backing at the grass root level in schools. This could only ne possible with the backing of administration.

    The theme of the movie is definitely inspiring for our so called national game but Indian Sports administration is far from being competitive in real life.

  6. Everyone has inside of him a piece of good news. The good news is that you don’t know how great you can be! How much you can love! What you can accomplish! And what your potential is!


    Peace & Light

  7. Divya – Thanks for dropping by. Correct, it is a pleasant surprise to see movies focussed towards subjects addressing the spirit of the game.

  8. Divya Sharma

    Once again our bollywood film makers have proved that nothing is impossible to them. its very good to see such a special movie in the big screen which moves around Indian Girls Hockey Team. I think it is special only because of the subject which they have choosen.

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