We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ‘9’ verticals and analysed them on different quantitative & qualitative parameters like no. of tweets, tweet type, conversation type.
Aaron from Money life has written an interesting news-piece featuring this study.
Quotes from the Money Life article
Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.
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